{"id":458002,"date":"2026-06-21T02:19:30","date_gmt":"2026-06-21T06:19:30","guid":{"rendered":"https:\/\/autosphere.ca\/?p=458002"},"modified":"2026-06-21T02:19:30","modified_gmt":"2026-06-21T06:19:30","slug":"hyundai-honore-un-jeune-ambassadeur-de-sickkids-durant-la-coupe-du-monde-de-la-fifa","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2026\/06\/21\/hyundai-honore-un-jeune-ambassadeur-de-sickkids-durant-la-coupe-du-monde-de-la-fifa\/","title":{"rendered":"Hyundai honore un jeune ambassadeur de SickKids durant la Coupe du Monde de la FIFA"},"content":{"rendered":"

Profitant de la vitrine plan\u00e9taire de la Coupe du Monde de la FIFA 2026, qui se d\u00e9roule pr\u00e9sentement sur le sol canadien, Hyundai Auto Canada et son r\u00e9seau de 225 concessionnaires franchis\u00e9s ont c\u00e9l\u00e9br\u00e9 le premier anniversaire de leur fondation nationale en annon\u00e7ant l’octroi de 4,1 millions de dollars pour la recherche et le soutien aux familles touch\u00e9es par le cancer p\u00e9diatrique au pays.<\/strong><\/p>\n

L’annonce a \u00e9t\u00e9 orchestr\u00e9e au c\u0153ur des festivit\u00e9s du <\/span>FIFA Fan Festival<\/em> \u00e0 Toronto, une ville h\u00f4te officielle du tournoi. Pour marquer ce jalon corporatif, le constructeur a surpris Joseph, un jeune survivant de la leuc\u00e9mie de huit ans et ambassadeur de la fondation <\/span>SickKids<\/em>, en lui remettant des billets pour le match d’ouverture historique d’\u00c9quipe Canada. Le volet promotionnel de l’activation a \u00e9galement vu un Hyundai Santa Fe 2026, habill\u00e9 aux couleurs de la fondation, servir de v\u00e9hicule d’escorte officiel pour le transport des joueurs canadiens vers le Toronto Stadium.<\/span><\/p>\n

Lanc\u00e9 initialement aux \u00c9tats-Unis, le programme <\/span>Hyundai Hope on Wheels<\/em> (Hyundai les mains d\u2019espoir) a \u00e9t\u00e9 officiellement d\u00e9ploy\u00e9 \u00e0 l’\u00e9chelle canadienne en 2025. Le bilan de 4,1 millions de dollars d\u00e9voil\u00e9 cette semaine repr\u00e9sente la r\u00e9colte de sa toute premi\u00e8re ann\u00e9e compl\u00e8te d’activit\u00e9 au Canada.<\/span><\/p>\n

Ce mod\u00e8le philanthropique repose sur un effort collectif du r\u00e9seau de d\u00e9tail : pour chaque v\u00e9hicule neuf vendu au pays, une portion fixe est pr\u00e9lev\u00e9e et vers\u00e9e \u00e0 la fondation par les concessionnaires. Ces fonds sont redistribu\u00e9s \u00e0 16 centres hospitaliers p\u00e9diatriques canadiens, incluant <\/span>SickKids<\/em> \u00e0 Toronto et le CHU Sainte-Justine au Qu\u00e9bec, sous forme de subventions de recherche de 250 000 $ \u00e9tal\u00e9es sur deux ans. Une partie du budget est \u00e9galement allou\u00e9e au programme national STEP-1, qui finance le transport et l’h\u00e9bergement des familles devant se d\u00e9placer pour des essais cliniques.<\/span><\/p>\n

\u00ab L’histoire de Joseph est un puissant rappel de ce qui compte vraiment \u00bb, a d\u00e9clar\u00e9 Steve Flamand, pr\u00e9sident et chef de la direction de Hyundai Auto Canada. \u00ab Ce moment va au-del\u00e0 du sport. Il s’agit de transformer l’espoir en r\u00e9alit\u00e9 pour des enfants qui traversent de dures \u00e9preuves. \u00bb\u00a0<\/span><\/p>\n

Dans le cadre de cette activation, le constructeur accueillera \u00e9galement un groupe d’enfants malades dans une loge priv\u00e9e du Toronto Stadium le 23 juin prochain. Pour les concessionnaires de la marque, cette visibilit\u00e9 internationale d\u00e9montre l’impact concret de leurs contributions locales \u00e0 la responsabilit\u00e9 sociale de l’\u00e9quipementier.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Profitant de la vitrine plan\u00e9taire de la Coupe du Monde de la FIFA 2026, qui se d\u00e9roule pr\u00e9sentement sur le sol canadien, Hyundai Auto Canada et son r\u00e9seau de 225 concessionnaires franchis\u00e9s ont c\u00e9l\u00e9br\u00e9 le premier anniversaire de leur fondation nationale en annon\u00e7ant l’octroi de 4,1 millions de dollars pour la recherche et le soutien…<\/p>\n","protected":false},"author":526,"featured_media":458003,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[823,646],"tags":[2436],"class_list":["post-458002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concessionnaires-communique","category-concessionnaires","tag-hyundai"],"acf":[],"yoast_head":"\nHyundai honore un jeune ambassadeur de SickKids durant la Coupe du Monde de la FIFA - Autosphere<\/title>\n<meta name=\"description\" content=\"Profitant de 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