{"id":456238,"date":"2026-05-29T15:26:42","date_gmt":"2026-05-29T19:26:42","guid":{"rendered":"https:\/\/autosphere.ca\/?p=456238"},"modified":"2026-06-01T15:04:27","modified_gmt":"2026-06-01T19:04:27","slug":"automobile-en-direct-une-premiere-succursale-dans-la-region-de-quebec-2","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2026\/05\/29\/automobile-en-direct-une-premiere-succursale-dans-la-region-de-quebec-2\/","title":{"rendered":"Automobile en direct : une premi\u00e8re succursale dans la r\u00e9gion de Qu\u00e9bec"},"content":{"rendered":"

Automobile en direct, le plus grand centre de v\u00e9hicules d\u2019occasion au Qu\u00e9bec, poursuit son expansion et ouvre les portes de sa premi\u00e8re succursale dans la r\u00e9gion de Qu\u00e9bec, situ\u00e9e au 2400, avenue Dalton.<\/strong><\/p>\n

Repr\u00e9sentant un investissement de trois millions de dollars<\/b>, cette nouvelle implantation co\u00efncide avec le 25e anniversaire de l’entreprise. Elle vise \u00e0 r\u00e9pondre \u00e0 une demande croissante pour des v\u00e9hicules abordables dans un contexte \u00e9conomique marqu\u00e9 par la hausse du co\u00fbt de la vie et des conditions de financement restrictives.<\/p>\n

Un march\u00e9 de l’occasion sous pression<\/h3>\n

Alors que le prix moyen des v\u00e9hicules neufs d\u00e9passe aujourd\u2019hui les 60 000 $ au Canada, le march\u00e9 de l’occasion s’impose comme une alternative essentielle pour les m\u00e9nages.<\/p>\n

    \n
  • \n

    Prix moyen du march\u00e9 d’occasion :<\/b> Environ 36 000 $ au Canada.<\/p>\n<\/li>\n

  • \n

    Prix moyen chez Automobile en direct :<\/b> Environ 23 000 $, soit un montant nettement inf\u00e9rieur \u00e0 la moyenne nationale.<\/p>\n<\/li>\n

  • \n

    Volume annuel :<\/b> Plus de 12 000 v\u00e9hicules vendus par ann\u00e9e \u00e0 l’\u00e9chelle de la province.<\/p>\n<\/li>\n<\/ul>\n

    L’entreprise se distingue \u00e9galement par des solutions de financement adapt\u00e9es \u00e0 diff\u00e9rents profils, incluant des client\u00e8les parfois moins bien desservies par les circuits bancaires traditionnels.<\/p>\n

    \"\"<\/h3>\n

    Une offre massive et accessible<\/h3>\n

    La nouvelle succursale de la Capitale-Nationale propose :<\/p>\n

      \n
    • \n

      Plus de 400 v\u00e9hicules sur place<\/b>.<\/p>\n<\/li>\n

    • \n

      Un acc\u00e8s \u00e0 un inventaire global de plus de 2 500 voitures<\/b>.<\/p>\n<\/li>\n

    • \n

      Plus de 800 v\u00e9hicules affich\u00e9s \u00e0 moins de 20 000 $<\/b> \u00e0 l’\u00e9chelle du r\u00e9seau, prouvant qu’il est encore possible de trouver des voitures fiables \u00e0 bas prix.<\/p>\n<\/li>\n<\/ul>\n

      \u00ab On observe un d\u00e9placement clair vers des choix plus pragmatiques. Pour plusieurs, l\u2019enjeu n\u2019est plus seulement de changer de v\u00e9hicule, mais de trouver une solution qui respecte leur capacit\u00e9 financi\u00e8re actuelle. Notre arriv\u00e9e \u00e0 Qu\u00e9bec vise justement \u00e0 r\u00e9pondre \u00e0 cette r\u00e9alit\u00e9, en rendant le processus plus simple, plus transparent et plus accessible. \u00bb \u2014 S\u00e9bastien Bisaillon<\/b>, pr\u00e9sident-fondateur d\u2019Automobile en direct<\/p>\n

      Simplifier l\u2019exp\u00e9rience d\u2019achat<\/h3>\n

      Au-del\u00e0 de l\u2019inventaire, Automobile en direct mise sur une exp\u00e9rience d\u2019achat simplifi\u00e9e, autant en ligne qu\u2019en concession. Cette approche d’accompagnement de la s\u00e9lection jusqu’au financement vise \u00e0 r\u00e9duire les frictions dans un processus souvent per\u00e7u comme complexe, particuli\u00e8rement pour les clients ayant des besoins de cr\u00e9dit sp\u00e9cifiques.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Automobile en direct, le plus grand centre de v\u00e9hicules d\u2019occasion au Qu\u00e9bec, poursuit son expansion et ouvre les portes de sa premi\u00e8re succursale dans la r\u00e9gion de Qu\u00e9bec, situ\u00e9e au 2400, avenue Dalton. Repr\u00e9sentant un investissement de trois millions de dollars, cette nouvelle implantation co\u00efncide avec le 25e anniversaire de l’entreprise. Elle vise \u00e0 r\u00e9pondre…<\/p>\n","protected":false},"author":5,"featured_media":456331,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[823,646],"tags":[9576],"class_list":["post-456238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concessionnaires-communique","category-concessionnaires","tag-automobile-en-direct"],"acf":[],"yoast_head":"\nAutomobile en direct : une premi\u00e8re succursale dans la r\u00e9gion de Qu\u00e9bec - Autosphere<\/title>\n<meta name=\"description\" content=\"Automobile en direct, le plus grand centre de v\u00e9hicules d\u2019occasion au Qu\u00e9bec, poursuit son expansion et ouvre les portes de sa premi\u00e8re succursale dans la r\u00e9gion de Qu\u00e9bec, situ\u00e9e au 2400, avenue Dalton.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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