{"id":454884,"date":"2026-05-11T15:34:29","date_gmt":"2026-05-11T19:34:29","guid":{"rendered":"https:\/\/autosphere.ca\/?p=454884"},"modified":"2026-05-12T09:53:11","modified_gmt":"2026-05-12T13:53:11","slug":"ok-pneus-montmagny-datelier-regional-a-leader-de-reseau","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/pneus\/2026\/05\/11\/ok-pneus-montmagny-datelier-regional-a-leader-de-reseau\/","title":{"rendered":"OK Pneus Montmagny, d\u2019atelier r\u00e9gional \u00e0 leader de r\u00e9seau"},"content":{"rendered":"

Sacr\u00e9 Magasin national de l\u2019ann\u00e9e par la banni\u00e8re qu\u2019il repr\u00e9sente, l\u2019atelier OK Pneus Andr\u00e9 Ouellet de Montmagny prouve qu\u2019une culture d\u2019entreprise \u00ab\u2009tiss\u00e9e serr\u00e9e\u2009\u00bb est un puissant moteur de croissance. Portrait d\u2019une r\u00e9ussite o\u00f9 l\u2019innovation num\u00e9rique rencontre le service de proximit\u00e9.<\/strong><\/p>\n

Il y a plus d\u2019un quart de si\u00e8cle, Fr\u00e9d\u00e9ric Ouellet et son oncle Andr\u00e9 Ouellet jetaient les bases de ce qui allait devenir un pilier du march\u00e9 secondaire automobile dans la r\u00e9gion. Si Fr\u00e9d\u00e9ric ch\u00e9rissait des r\u00eaves d\u2019entrepreneuriat depuis ses ann\u00e9es de g\u00e9rance chez McDonald\u2019s, Andr\u00e9 apportait une solide expertise du milieu.<\/p>\n

Au fil des acquisitions, le duo a b\u00e2ti une soci\u00e9t\u00e9 qui compte aujourd\u2019hui sept \u00e9tablissements. Si l\u2019a\u00efeul Andr\u00e9 a c\u00e9d\u00e9 le gouvernail \u00e0 Fr\u00e9d\u00e9ric et \u00e0 Marc-Antoine Leblond (le neveu), il demeure l\u2019\u00e2me du service \u00e0 la client\u00e8le. Fid\u00e8le au poste, il s\u2019installe derri\u00e8re le comptoir chaque matin d\u00e8s 8 heures, pr\u00eat \u00e0 accueillir les clients qui franchissent le pas de la porte de la succursale exclusivement d\u00e9di\u00e9e aux pneus. \u00ab\u2009Il n\u2019est pas rare qu\u2019il soit le dernier \u00e0 quitter les lieux\u2009\u00bb, admet Fr\u00e9d\u00e9ric.<\/p>\n

Les lieux en question s\u2019\u00e9tendent sur quelque 53\u2009000\u00a0pieds carr\u00e9s r\u00e9partis sur deux \u00e9tages. En plus d\u2019avoir un espace r\u00e9serv\u00e9 \u00e0 l\u2019entreposage, le vaste b\u00e2timent abrite un atelier destin\u00e9 aux voitures et aux VUS et une section o\u00f9 l\u2019on traite les poids lourds, la machinerie agricole et les \u00e9quipements de chantier. Cette sp\u00e9cialisation, partag\u00e9e uniquement avec la succursale de La Malbaie, est assur\u00e9e par une \u00e9quipe de six membres, supervis\u00e9e par un contrema\u00eetre bien au fait des technicit\u00e9s du domaine.<\/p>\n

Au-del\u00e0 de son r\u00f4le de d\u00e9taillant, OK Pneus Andr\u00e9 Ouellet agit comme distributeur d\u2019envergure, desservant 450\u00a0garages \u00e0 travers la province. Pour soutenir cette croissance dans cette division, l\u2019entreprise a rapidement pris le virage num\u00e9rique. Cette initiative a notamment contribu\u00e9 \u00e0 l\u2019int\u00e9gration d\u2019une plateforme de vente en ligne destin\u00e9e au secteur commercial.<\/p>\n

Une grande famille<\/strong><\/p>\n

Mais la vision op\u00e9rationnelle des propri\u00e9taires d\u00e9passe largement les murs de l\u2019entreprise. Ariane Pelletier, directrice des communications et du marketing, cite en exemple un syst\u00e8me innovant d\u2019organisation des pneus d\u00e9velopp\u00e9 \u00e0 Montmagny, dont s\u2019est inspir\u00e9 le r\u00e9seau pour optimiser la gestion de ses stocks. \u00ab\u2009Nous mettons en place de bonnes pratiques que nous partageons avec le groupe\u2009\u00bb, explique-t-elle, pr\u00e9cisant que la collaboration est le mot d\u2019ordre, les membres ayant comme objectif commun de renforcer le rayonnement de la marque.<\/p>\n

Le succ\u00e8s de l\u2019entreprise repose aussi sur son personnel, qui affiche fi\u00e8rement son appartenance \u00e0 \u00ab\u2009la famille\u2009\u00bb, et son approche client truff\u00e9e de petites attentions qui frappent les esprits.<\/p>\n

Consciente que changer ses pneus n\u2019est \u00ab\u2009jamais glamour ou excitant\u2009\u00bb, l\u2019\u00e9quipe tente d\u2019insuffler un peu de \u00ab\u2009fun<\/em>\u2009\u00bb et de couleur \u00e0 cette corv\u00e9e \u00ab\u2009plate et plut\u00f4t grise\u2009\u00bb, souligne la sp\u00e9cialiste du marketing. Ainsi, durant l\u2019hiver, l\u2019odeur du pop-corn parfume l\u2019aire d\u2019attente, tandis que la machine \u00e0 slush<\/em> prend le relais lorsque la saison chaude s\u2019installe. Mais les sacs de bonbons pour les enfants, tout comme \u00ab\u2009le c\u00e9l\u00e8bre tiroir \u00e0 chocolats d\u2019Andr\u00e9\u2009\u00bb sont disponibles douze mois par ann\u00e9e, insiste Fr\u00e9d\u00e9ric.<\/p>\n

La dimension humaine se refl\u00e8te aussi dans l\u2019implication communautaire de l\u2019entreprise, tr\u00e8s active dans le milieu du sport et de la sant\u00e9. Par ailleurs, en 2014, Fr\u00e9d\u00e9ric, avec l\u2019appui de sa conjointe et d\u2019un ami, a mis sur pied une fondation visant \u00e0 encourager les jeunes \u00e0 bouger, amassant \u00e0 ce jour plus d\u2019un demi-million de dollars.<\/p>\n

Cette vitalit\u00e9, jumel\u00e9e \u00e0 la belle r\u00e9putation de l\u2019organisation, facilite de surcro\u00eet le recrutement, soutient Fr\u00e9d\u00e9ric. Ces avantages permettent aux gestionnaires de prioriser les candidats qui \u00ab\u2009fittent\u2009\u00bb avec les valeurs de la compagnie. Apr\u00e8s quoi, si besoin est, \u00ab\u2009\u00e0 nous de les former\u2009\u00bb, rench\u00e9rit-il.<\/p>\n

C\u2019est dans ce contexte qu\u2019OK Pneus Montmagny a rafl\u00e9 le titre de magasin national de l\u2019ann\u00e9e lors de la conf\u00e9rence annuelle du groupe au Mexique en mars dernier. Une distinction qui consacre ses ann\u00e9es d\u2019efforts soutenus et confirme sa position de leader parmi les 325\u00a0succursales du r\u00e9seau au Canada.<\/p>\n

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OK Pneus Montmagny, laur\u00e9at du prix Magasin national de l\u2019ann\u00e9e lors de la conf\u00e9rence annuelle 2026 du r\u00e9seau en mars dernier. Cr\u00e9dit : OK Pneus<\/div><\/div><\/a><\/div>
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Fond\u00e9e en 1999, l\u2019entreprise OK Pneus Andr\u00e9 Ouellet se sp\u00e9cialise dans la vente et la distribution de pneus. Cr\u00e9dit : OK Pneus Andr\u00e9 Ouellet<\/div><\/div><\/a><\/div>
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Fre\u0301de\u0301ric Ouellet, Andre\u0301 Ouellet et Marc-Antoine Leblond, l\u2019histoire \u00e0 succ\u00e8s d\u2019OK Pneus Andr\u00e9 Ouellet s\u2019\u00e9tale sur trois g\u00e9n\u00e9rations. Cr\u00e9dit : OK Pneus Andr\u00e9 Ouellet<\/div><\/div><\/a><\/div>
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La succursale de Montmagny propose une vaste gamme de pneus, allant de la trottinette aux gros engins de chantier. Cr\u00e9dit : OK Pneus Andr\u00e9 Ouellet<\/div><\/div><\/a><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Sacr\u00e9 Magasin national de l\u2019ann\u00e9e par la banni\u00e8re qu\u2019il repr\u00e9sente, l\u2019atelier OK Pneus Andr\u00e9 Ouellet de Montmagny prouve qu\u2019une culture d\u2019entreprise \u00ab\u2009tiss\u00e9e serr\u00e9e\u2009\u00bb est un puissant moteur de croissance. Portrait d\u2019une r\u00e9ussite o\u00f9 l\u2019innovation num\u00e9rique rencontre le service de proximit\u00e9. Il y a plus d\u2019un quart de si\u00e8cle, Fr\u00e9d\u00e9ric Ouellet et son oncle Andr\u00e9 Ouellet…<\/p>\n","protected":false},"author":489,"featured_media":454889,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_acf_changed":false,"footnotes":""},"categories":[821,599],"tags":[9591,10273],"class_list":["post-454884","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-pneus-editorial","category-pneus","tag-ok-pneus-fr","tag-ok-pneus-montmagny","post_format-post-format-gallery"],"acf":[],"yoast_head":"\nOK Pneus Montmagny, d\u2019atelier r\u00e9gional \u00e0 leader de r\u00e9seau - Autosphere<\/title>\n<meta name=\"description\" content=\"Sacr\u00e9 Magasin national de l\u2019ann\u00e9e par la banni\u00e8re qu\u2019il repr\u00e9sente, l\u2019atelier OK Pneus Andr\u00e9 Ouellet de Montmagny prouve qu\u2019une culture d\u2019entreprise \u00ab\u2009tiss\u00e9e serr\u00e9e\u2009\u00bb est un puissant moteur de croissance. 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