{"id":453764,"date":"2026-04-22T16:08:50","date_gmt":"2026-04-22T20:08:50","guid":{"rendered":"https:\/\/autosphere.ca\/?p=453764"},"modified":"2026-04-22T16:08:50","modified_gmt":"2026-04-22T20:08:50","slug":"goodyear-nomme-travis-parman-au-poste-de-directeur-des-communications","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/pneus\/2026\/04\/22\/goodyear-nomme-travis-parman-au-poste-de-directeur-des-communications\/","title":{"rendered":"Goodyear nomme Travis Parman au poste de directeur des communications"},"content":{"rendered":"
\n

Goodyear<\/a> (NASDAQ : GT) a annonc\u00e9 hier que Travis Parman s’est joint \u00e0 l’entreprise en tant que directeur des communications. Il rel\u00e8vera du chef de la direction et pr\u00e9sident, Mark Stewart.<\/p>\n

\u00c0 titre de directeur des communications, M. Parman dirigera les communications mondiales, notamment les relations avec les m\u00e9dias, les communications internes (membres du personnel) et la r\u00e9putation de l’entreprise. L’un de ses principaux mandats sera de faire conna\u00eetre le parcours de transformation de l’organisation et de soutenir sa strat\u00e9gie d’affaires, alors que Goodyear s’efforce de r\u00e9aliser sa vision de devenir le chef de file du secteur des pneus et de l’entretien.<\/p>\n

\u00ab M. Travis poss\u00e8de une vaste exp\u00e9rience \u00e0 la t\u00eate des communications pour des organisations mondiales complexes. Celle-ci nous aidera \u00e0 mobiliser nos publics internes et externes alors que nous partageons notre histoire \u2014 en misant sur l’\u00e9lan du programme Goodyear Forward<\/i> et en maintenant une priorit\u00e9 absolue sur l’excellence op\u00e9rationnelle, l’offre de produits r\u00e9pondant aux besoins des clients et la croissance durable \u00bb, a d\u00e9clar\u00e9 M. Stewart. \u00ab La fonction des communications est essentielle pour harmoniser notre vision, nos valeurs fondamentales et nos objectifs mondiaux communs, tout en b\u00e2tissant et en prot\u00e9geant la r\u00e9putation ainsi que le positionnement de Goodyear sur le march\u00e9. \u00bb<\/p>\n

M. Parman a occup\u00e9 des postes de direction de haut niveau au sein des services de communications d’entreprises telles que Nissan Motor Corporation, General Motors, le Groupe Renault, Ally Bank et, plus r\u00e9cemment, chez PMI U.S. Il apporte une solide expertise dans l’accompagnement des organisations \u00e0 travers la transformation, la complexit\u00e9 et le changement, aidant ainsi les dirigeants \u00e0 \u00e9tablir un lien direct entre la strat\u00e9gie et la performance.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Goodyear (NASDAQ : GT) a annonc\u00e9 hier que Travis Parman s’est joint \u00e0 l’entreprise en tant que directeur des communications. Il rel\u00e8vera du chef de la direction et pr\u00e9sident, Mark Stewart. \u00c0 titre de directeur des communications, M. Parman dirigera les communications mondiales, notamment les relations avec les m\u00e9dias, les communications internes (membres du personnel)…<\/p>\n","protected":false},"author":18,"featured_media":453766,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[826,599],"tags":[9849,10038,6916,2452,6938,4406],"class_list":["post-453764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pneus-communique","category-pneus","tag-directeur","tag-directeur-des-communications","tag-direction","tag-goodyear","tag-leadership","tag-management-fr"],"acf":[],"yoast_head":"\nGoodyear nomme Travis Parman directeur des communications<\/title>\n<meta name=\"description\" content=\"Goodyear nomme Travis Parman directeur des communications pour piloter la r\u00e9putation et la croissance mondiale de l'entreprise.\" \/>\n<meta name=\"robots\" content=\"index, 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