{"id":452551,"date":"2026-04-02T14:58:55","date_gmt":"2026-04-02T18:58:55","guid":{"rendered":"https:\/\/autosphere.ca\/?p=452551"},"modified":"2026-04-02T14:58:55","modified_gmt":"2026-04-02T18:58:55","slug":"autocanada-conclut-un-partenariat-national-avec-autotrader-ca","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2026\/04\/02\/autocanada-conclut-un-partenariat-national-avec-autotrader-ca\/","title":{"rendered":"AutoCanada conclut un partenariat national avec AutoTrader.ca"},"content":{"rendered":"

AutoCanada Inc. (\u00ab AutoCanada \u00bb ou la \u00ab Soci\u00e9t\u00e9 \u00bb) (TSX : ACQ), l\u2019un des plus importants groupes de concessionnaires automobiles multi-\u00e9tablissements au Canada et un chef de file en r\u00e9paration de carrosserie, a annonc\u00e9 aujourd’hui la conclusion d’un partenariat publicitaire national avec AutoTrader.ca (\u00ab AutoTrader \u00bb), le plus grand march\u00e9 automobile au Canada.<\/strong><\/p>\n

L’entente \u00e9tablit une strat\u00e9gie de march\u00e9 unifi\u00e9e \u00e0 l’\u00e9chelle du r\u00e9seau de concessionnaires d’AutoCanada, permettant une visibilit\u00e9 constante des stocks, des performances mesurables et une ex\u00e9cution de marketing num\u00e9rique \u00e9volutive au sein du groupe.<\/p>\n

La plateforme d’AutoTrader comprend des capacit\u00e9s propuls\u00e9es par l’IA qui am\u00e9liorent la fa\u00e7on dont les stocks de v\u00e9hicules sont pr\u00e9sent\u00e9s aux acheteurs actifs, optimisant ainsi la d\u00e9couverte sur le march\u00e9, l’allocation de la demande et les indicateurs de performance pour les concessionnaires.<\/p>\n

Ses offres de march\u00e9 simplifi\u00e9es sont con\u00e7ues pour s\u2019aligner sur la taille, le stade de croissance et les objectifs de performance des concessionnaires, permettant un marketing num\u00e9rique plus efficace et \u00e9volutif \u00e0 travers divers r\u00e9seaux de vente au d\u00e9tail.<\/p>\n

Alors qu’AutoCanada continue de renforcer les activit\u00e9s de ses concessions, s\u2019allier \u00e0 un partenaire de march\u00e9 qui met constamment en relation les concessionnaires avec des acheteurs de voitures \u00e0 forte intention d\u2019achat est un \u00e9l\u00e9ment cl\u00e9 de sa strat\u00e9gie de commercialisation.<\/p>\n

\u00ab Nos objectifs strat\u00e9giques sont fond\u00e9s sur la responsabilit\u00e9 en mati\u00e8re de performance et une allocation disciplin\u00e9e du capital. \u00bb a d\u00e9clar\u00e9 M. Samuel Cochrane, chef de la direction et chef de la direction financi\u00e8re par int\u00e9rim d’AutoCanada.<\/p>\n

\u00ab La position de chef de file d’AutoTrader sur le march\u00e9 canadien, sa capacit\u00e9 \u00e0 mettre constamment nos concessionnaires en relation avec des acheteurs de voitures hautement engag\u00e9s, et son investissement continu dans l’innovation et la technologie s’alignent directement sur notre fa\u00e7on de fonctionner. Cette entente refl\u00e8te un engagement commun envers des r\u00e9sultats mesurables et la cr\u00e9ation de valeur \u00e0 long terme dans l’ensemble de notre r\u00e9seau de concessionnaires. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

AutoCanada Inc. (\u00ab AutoCanada \u00bb ou la \u00ab Soci\u00e9t\u00e9 \u00bb) (TSX : ACQ), l\u2019un des plus importants groupes de concessionnaires automobiles multi-\u00e9tablissements au Canada et un chef de file en r\u00e9paration de carrosserie, a annonc\u00e9 aujourd’hui la conclusion d’un partenariat publicitaire national avec AutoTrader.ca (\u00ab AutoTrader \u00bb), le plus grand march\u00e9 automobile au Canada. L’entente…<\/p>\n","protected":false},"author":18,"featured_media":452552,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[823,646,5601,5600],"tags":[5652,4843,4590,5585],"class_list":["post-452551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concessionnaires-communique","category-concessionnaires","category-constructeur-automobile","category-gestion-concessionnaires","tag-autocanada-fr","tag-autotrader-fr","tag-autotrader-ca-fr","tag-partenariat"],"acf":[],"yoast_head":"\nAutoCanada conclut un partenariat national avec AutoTrader.ca - Autosphere<\/title>\n<meta name=\"description\" content=\"AutoCanada s'associe \u00e0 AutoTrader.ca pour unifier sa strat\u00e9gie de march\u00e9 et le marketing num\u00e9rique de son r\u00e9seau.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2026\/04\/02\/autocanada-conclut-un-partenariat-national-avec-autotrader-ca\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AutoCanada conclut un partenariat national avec AutoTrader.ca\" \/>\n<meta property=\"og:description\" content=\"AutoCanada s'associe \u00e0 AutoTrader.ca pour unifier sa strat\u00e9gie de march\u00e9 et le marketing num\u00e9rique de son r\u00e9seau.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2026\/04\/02\/autocanada-conclut-un-partenariat-national-avec-autotrader-ca\/\" \/>\n<meta property=\"og:site_name\" content=\"Autosphere\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/autosphere.ca\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-02T18:58:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/autosphere.ca\/wp-content\/uploads\/2026\/04\/AutoCanada_AutoTrader_758x585-2.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"758\" \/>\n\t<meta property=\"og:image:height\" content=\"585\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shirley Brown\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@autosphere_ca\" \/>\n<meta name=\"twitter:site\" content=\"@autosphere_ca\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shirley Brown\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2026\/04\/02\/autocanada-conclut-un-partenariat-national-avec-autotrader-ca\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2026\/04\/02\/autocanada-conclut-un-partenariat-national-avec-autotrader-ca\/\"},\"author\":{\"name\":\"Shirley Brown\",\"@id\":\"https:\/\/autosphere.ca\/fr\/#\/schema\/person\/f65c63614f1fafed9ccaed731a7e769a\"},\"headline\":\"AutoCanada conclut un partenariat national avec AutoTrader.ca\",\"datePublished\":\"2026-04-02T18:58:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2026\/04\/02\/autocanada-conclut-un-partenariat-national-avec-autotrader-ca\/\"},\"wordCount\":365,\"publisher\":{\"@id\":\"https:\/\/autosphere.ca\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2026\/04\/02\/autocanada-conclut-un-partenariat-national-avec-autotrader-ca\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/autosphere.ca\/wp-content\/uploads\/2026\/04\/AutoCanada_AutoTrader_758x585-2.jpeg\",\"keywords\":[\"Autocanada\",\"AutoTrader\",\"autoTRADER.ca\",\"Partenariat\"],\"articleSection\":[\"Communiqu\u00e9 de presse\",\"Concessionnaires\",\"Constructeurs et concessionnaires automobiles\",\"Gestion de concession automobile\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\/\/autosphere.ca\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2026\/04\/02\/autocanada-conclut-un-partenariat-national-avec-autotrader-ca\/\",\"url\":\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2026\/04\/02\/autocanada-conclut-un-partenariat-national-avec-autotrader-ca\/\",\"name\":\"AutoCanada conclut un partenariat national avec AutoTrader.ca - 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