{"id":450011,"date":"2026-02-26T18:07:19","date_gmt":"2026-02-26T23:07:19","guid":{"rendered":"https:\/\/autosphere.ca\/?p=450011"},"modified":"2026-02-26T18:07:19","modified_gmt":"2026-02-26T23:07:19","slug":"reynolds-and-reynolds-lance-un-nouvel-agent-ia","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2026\/02\/26\/reynolds-and-reynolds-lance-un-nouvel-agent-ia\/","title":{"rendered":"Reynolds and Reynolds lance un nouvel agent IA"},"content":{"rendered":"

Reposant sur une couche de donn\u00e9es unifi\u00e9e, l\u2019objectif est de maximiser l\u2019efficacit\u00e9 \u00e0 travers l\u2019ensemble du RMS (syst\u00e8me de gestion de vente au d\u00e9tail).<\/h2>\n

Lors de la convention et de l’exposition NADA 2026 \u00e0 Las Vegas, Reynolds and Reynolds a lanc\u00e9 son tout nouvel agent d’IA, nomm\u00e9 Rey. Con\u00e7u comme un outil de pointe visant \u00e0 offrir une solution unifi\u00e9e pour l’ensemble du syst\u00e8me de gestion de vente au d\u00e9tail (Retail Management System<\/i>) de Reynolds, Rey s’appuie sur Spark AI, la couche de donn\u00e9es unifi\u00e9e de l’entreprise.<\/p>\n

Selon Chris Walsh, pr\u00e9sident et chef de la direction par int\u00e9rim de Reynolds and Reynolds, dans le march\u00e9 actuel de la vente au d\u00e9tail automobile qui \u00e9volue rapidement, plus les donn\u00e9es sont propres et concises, plus les solutions d’IA sont performantes.<\/p>\n

\"\"
Chris Walsh, Pr\u00e9sident, Reynolds and Reynolds. (Cr\u00e9dit : Reynolds and Reynolds)<\/figcaption><\/figure>\n

Une couche de donn\u00e9es unifi\u00e9e<\/strong><\/p>\n

\u00ab Chez Reynolds and Reynolds, nous avons con\u00e7u Spark AI comme une couche de donn\u00e9es unifi\u00e9e \u00bb, explique M. Walsh. \u00ab C\u2019est l\u00e0 que r\u00e9sident toutes nos donn\u00e9es et, en tant qu’organisation \u00e9tablie de longue date dans le secteur, disposant d’une intelligence institutionnelle, nous avons une quantit\u00e9 ph\u00e9nom\u00e9nale de donn\u00e9es disponibles \u00bb.<\/p>\n

M. Walsh pr\u00e9cise que cette centralisation via Spark AI permet d’obtenir la meilleure r\u00e9ponse possible \u00e0 chaque requ\u00eate. Avec Rey, le personnel des concessions dispose d’une solution extr\u00eamement puissante permettant de g\u00e9n\u00e9rer des rapports complexes en quelques secondes, d’offrir de r\u00e9elles perspectives strat\u00e9giques et de fournir une assistance pr\u00e9cise, notamment par l’entremise du Centre d’assistance technique (TAC) de Reynolds.<\/p>\n

Puisque Rey est int\u00e9gr\u00e9 \u00e0 chaque outil du syst\u00e8me Reynolds, il permet une efficacit\u00e9 sans pr\u00e9c\u00e9dent tout en \u00e9liminant les lacunes dans les flux de travail et l’exp\u00e9rience client.<\/p>\n

Une interaction efficace<\/strong><\/p>\n

Du c\u00f4t\u00e9 de la prospection et de l’achat, des outils comme CRM Advisor offrent un moyen efficace de permettre aux consommateurs d’interagir avec leur concessionnaire local selon leur propre horaire. En exploitant des donn\u00e9es propres et l’historique transactionnel d’un client, l’IA peut personnaliser la conversation et maintenir une communication coh\u00e9rente, que le personnel soit pr\u00e9sent \u00e0 la concession ou non.<\/p>\n

Au service, l’IA assure que le client est mis en relation avec la bonne personne rapidement, \u00e9vitant ainsi les menus t\u00e9l\u00e9phoniques complexes, souvent une source d’irritation pour les clients. M\u00eame au d\u00e9partement des pi\u00e8ces, l’IA se manifeste par une plus grande efficacit\u00e9 gr\u00e2ce \u00e0 Relo, le robot de livraison de pi\u00e8ces propuls\u00e9 par l’IA de Reynolds. Relo permet d’acheminer les pi\u00e8ces aux baies de service plus rapidement, optimisant le temps des techniciens et du personnel aux pi\u00e8ces.<\/p>\n

\"\"
Keith Legg, vice-pr\u00e9sident des ventes, Canada, et Power Systems, Reynolds and Reynolds. (Cr\u00e9dit : Reynolds and Reynolds)<\/figcaption><\/figure>\n

Un niveau de confiance<\/strong><\/p>\n

Chris Walsh a soulign\u00e9 qu’il ne suffit plus d’avoir acc\u00e8s \u00e0 l’IA, mais qu’il faut s’assurer qu’elle est mise en \u0153uvre efficacement. \u00ab Les outils d’IA doivent offrir un niveau de confiance lorsqu’il s’agit de secteurs \u00e0 fort impact, comme la structuration d’une transaction ou l’analyse de la performance op\u00e9rationnelle \u00bb, affirme-t-il.<\/p>\n

Par ailleurs, Reynolds and Reynolds investit massivement dans ses op\u00e9rations sur le march\u00e9 canadien. M. Walsh a soulign\u00e9 l’importance de soutenir efficacement les clients au Canada, que ce soit par les produits ou les relations avec les constructeurs (OEM).<\/p>\n

Reynolds a \u00e9galement annonc\u00e9 que le v\u00e9t\u00e9ran de l’industrie, Keith Legg, dirigera les op\u00e9rations commerciales et les activit\u00e9s de l’entreprise au Canada. Avec une responsabilit\u00e9 d\u00e9di\u00e9e au march\u00e9 canadien, M. Legg et son \u00e9quipe visent \u00e0 soutenir les clients actuels tout en stimulant la croissance et l’innovation au sein du march\u00e9 de la vente au d\u00e9tail automobile au pays.<\/p>\n","protected":false},"excerpt":{"rendered":"

Reposant sur une couche de donn\u00e9es unifi\u00e9e, l\u2019objectif est de maximiser l\u2019efficacit\u00e9 \u00e0 travers l\u2019ensemble du RMS (syst\u00e8me de gestion de vente au d\u00e9tail). Lors de la convention et de l’exposition NADA 2026 \u00e0 Las Vegas, Reynolds and Reynolds a lanc\u00e9 son tout nouvel agent d’IA, nomm\u00e9 Rey. Con\u00e7u comme un outil de pointe visant…<\/p>\n","protected":false},"author":187,"featured_media":450005,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[646,818],"tags":[9590,9563,9562],"class_list":["post-450011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concessionnaires","category-concessionnaires-editorial","tag-crm-automobile","tag-outils-de-gestion-automobile","tag-technologie-pour-concessionnaires"],"acf":[],"yoast_head":"\nReynolds and Reynolds lance un nouvel agent IA - Autosphere<\/title>\n<meta name=\"description\" content=\"Reposant sur une couche de donn\u00e9es unifi\u00e9e, l\u2019objectif est de maximiser l\u2019efficacit\u00e9 \u00e0 travers l\u2019ensemble du RMS (syst\u00e8me de gestion de vente au d\u00e9tail).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2026\/02\/26\/reynolds-and-reynolds-lance-un-nouvel-agent-ia\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reynolds and Reynolds lance un nouvel agent IA\" \/>\n<meta property=\"og:description\" content=\"Reposant sur une couche de donn\u00e9es unifi\u00e9e, l\u2019objectif est de maximiser l\u2019efficacit\u00e9 \u00e0 travers l\u2019ensemble du RMS (syst\u00e8me de gestion de vente au d\u00e9tail).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2026\/02\/26\/reynolds-and-reynolds-lance-un-nouvel-agent-ia\/\" \/>\n<meta property=\"og:site_name\" content=\"Autosphere\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/autosphere.ca\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-26T23:07:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/autosphere.ca\/wp-content\/uploads\/2026\/02\/Photo-5-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"758\" \/>\n\t<meta property=\"og:image:height\" content=\"585\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Huw Evans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@autosphere_ca\" \/>\n<meta name=\"twitter:site\" content=\"@autosphere_ca\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Huw Evans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2026\/02\/26\/reynolds-and-reynolds-lance-un-nouvel-agent-ia\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2026\/02\/26\/reynolds-and-reynolds-lance-un-nouvel-agent-ia\/\"},\"author\":{\"name\":\"Huw Evans\",\"@id\":\"https:\/\/autosphere.ca\/fr\/#\/schema\/person\/b1816f5c854c1fead6e72cb5081e7c90\"},\"headline\":\"Reynolds and Reynolds lance un nouvel agent IA\",\"datePublished\":\"2026-02-26T23:07:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2026\/02\/26\/reynolds-and-reynolds-lance-un-nouvel-agent-ia\/\"},\"wordCount\":706,\"publisher\":{\"@id\":\"https:\/\/autosphere.ca\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2026\/02\/26\/reynolds-and-reynolds-lance-un-nouvel-agent-ia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/autosphere.ca\/wp-content\/uploads\/2026\/02\/Photo-5-3.jpg\",\"keywords\":[\"CRM automobile\",\"outils de gestion automobile\",\"Technologie pour concessionnaires\"],\"articleSection\":[\"Concessionnaires\",\"\u00c9ditorial\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\/\/autosphere.ca\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2026\/02\/26\/reynolds-and-reynolds-lance-un-nouvel-agent-ia\/\",\"url\":\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2026\/02\/26\/reynolds-and-reynolds-lance-un-nouvel-agent-ia\/\",\"name\":\"Reynolds and Reynolds lance un nouvel agent IA - 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