{"id":438849,"date":"2025-09-08T16:03:26","date_gmt":"2025-09-08T20:03:26","guid":{"rendered":"https:\/\/autosphere.ca\/?p=438849"},"modified":"2025-09-08T16:03:26","modified_gmt":"2025-09-08T20:03:26","slug":"conference-carstar-rise-2025-3e-partie-reconnaissance-communication-et-competences-en-marketing","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/carrosserie\/2025\/09\/08\/conference-carstar-rise-2025-3e-partie-reconnaissance-communication-et-competences-en-marketing\/","title":{"rendered":"Conf\u00e9rence CARSTAR RISE 2025 3e partie : Reconnaissance, communication et comp\u00e9tences en marketing"},"content":{"rendered":"<p data-start=\"42\" data-end=\"475\">La troisi\u00e8me et derni\u00e8re journ\u00e9e de la conf\u00e9rence CARSTAR RISE 2025 \u00e0 Toronto a offert des perspectives exceptionnelles, allant de la communication non verbale aux meilleures pratiques en marketing, en passant par la gestion des d\u00e9fis et de la complexit\u00e9 dans le secteur de la r\u00e9paration de carrosserie. Le tout compl\u00e9t\u00e9 par une multitude d\u2019ateliers, d\u2019occasions de r\u00e9seautage et, bien s\u00fbr, un gala de remise de prix en soir\u00e9e.<\/p>\n<p data-start=\"42\" data-end=\"475\"><strong>Communication non verbale<\/strong><\/p>\n<p data-start=\"510\" data-end=\"939\">La journ\u00e9e a d\u00e9but\u00e9 avec Mark Bowden, auteur \u00e0 succ\u00e8s et sp\u00e9cialiste reconnu du langage corporel. Dans une pr\u00e9sentation \u00e0 la fois ludique, instructive et interactive, il a explor\u00e9 les observations et signaux non verbaux pouvant d\u00e9clencher des r\u00e9actions sp\u00e9cifiques chez les autres. Parmi ces \u00e9l\u00e9ments : la qualit\u00e9 des cheveux, le contact visuel, la position des mains (notamment les paumes ouvertes) et la hauteur des bras.<\/p>\n<p data-start=\"941\" data-end=\"1292\">Bowden a rappel\u00e9 que la communication non verbale est un indicateur majeur de la confiance que les gens sont pr\u00eats \u00e0 accorder. Il a invit\u00e9 le public \u00e0 participer \u00e0 un exercice de jeu de r\u00f4le pour constater eux-m\u00eames leur fa\u00e7on de se pr\u00e9senter et ce qu\u2019il faut pour r\u00e9ussir autant en salle de direction qu\u2019en premi\u00e8re ligne du service \u00e0 la client\u00e8le.<\/p>\n<p data-start=\"941\" data-end=\"1292\"><strong>Marketing et notori\u00e9t\u00e9<\/strong><\/p>\n<p data-start=\"1324\" data-end=\"1775\">Par la suite, Oghogho Oteju, directrice principale du marketing chez CARSTAR, a pr\u00e9sent\u00e9 une mise \u00e0 jour sur les initiatives de marketing. Elle a soulign\u00e9 l\u2019importance du marketing local dans les communaut\u00e9s, notant que les consommateurs recherchent aujourd\u2019hui des liens authentiques et que la notori\u00e9t\u00e9 de la marque est essentielle. \u00ab Nous voulons que les gens cherchent CARSTAR, pas seulement <em data-start=\"1724\" data-end=\"1751\">r\u00e9paration de carrosserie<\/em> \u00bb, a-t-elle expliqu\u00e9.<\/p>\n<p data-start=\"1777\" data-end=\"2237\">Elle a ajout\u00e9 qu\u2019\u00e0 la fin de juin 2025, CARSTAR avait obtenu plus de 3 millions d\u2019impressions m\u00e9diatiques. Le parrainage d\u2019\u00e9quipes sportives, les efforts de marketing local et l\u2019implication communautaire des franchis\u00e9s \u00e0 travers le pays ont eu un impact majeur. R\u00e9sultat : une hausse de 41 % du trafic organique sur le site web, une augmentation de 48 % des recherches de la marque CARSTAR, et une croissance de 73 % des avis Google en un an.<\/p>\n<p data-start=\"1777\" data-end=\"2237\"><strong>Panel \u00ab Triangle des Bermudes \u00bb<\/strong><\/p>\n<p data-start=\"2278\" data-end=\"2595\">Le panel tr\u00e8s attendu du \u00ab Triangle des Bermudes \u00bb a une fois de plus captiv\u00e9 l\u2019audience. En 2025, il r\u00e9unissait Brad Green (Raydar Collision Group), Darryl Grattan (Aviva Insurance), Larry Dalli (Nissan Canada) et Darryl Simmons (Media Matters), avec Dave Foster (CARSTAR) comme mod\u00e9rateur.<\/p>\n<p data-start=\"2597\" data-end=\"3072\">Ils ont discut\u00e9 de la complexit\u00e9 croissante du secteur, o\u00f9 performance, rentabilit\u00e9, satisfaction de la client\u00e8le et r\u00e9putation de marque doivent \u00eatre \u00e9quilibr\u00e9es. Green a insist\u00e9 sur l\u2019importance de l\u2019alignement des parties prenantes, faute de quoi des frictions et retards surviennent, nuisant \u00e0 l\u2019exp\u00e9rience client. Simmons a soulign\u00e9 que la r\u00e9ussite d\u00e9pend aussi de l\u2019engagement des constructeurs, ainsi que d\u2019une attention continue \u00e0 la formation et aux connaissances.<\/p>\n<p data-start=\"3074\" data-end=\"3380\">Grattan a relev\u00e9 l\u2019impact de la hausse des co\u00fbts d\u2019assurance, tandis que Dalli a expliqu\u00e9 que les constructeurs et assureurs ont eux aussi leurs d\u00e9fis, mais convergent de plus en plus sur la s\u00e9curit\u00e9, la qualit\u00e9 et l\u2019efficacit\u00e9 des r\u00e9parations. Une tendance encourageante pour l\u2019industrie et les clients.<\/p>\n<p data-start=\"3074\" data-end=\"3380\"><strong>Ateliers pratiques et solutions concr\u00e8tes<\/strong><\/p>\n<p data-start=\"3431\" data-end=\"3527\">Apr\u00e8s le d\u00eener de r\u00e9seautage, les participants ont pu assister \u00e0 divers ateliers portant sur :<\/p>\n<ul data-start=\"3528\" data-end=\"3739\">\n<li data-start=\"3528\" data-end=\"3591\">\n<p data-start=\"3530\" data-end=\"3591\">le lancement du programme de durabilit\u00e9 CARSTAR Cares ;<\/p>\n<\/li>\n<li data-start=\"3592\" data-end=\"3654\">\n<p data-start=\"3594\" data-end=\"3654\">des am\u00e9liorations op\u00e9rationnelles bas\u00e9es sur les donn\u00e9es ;<\/p>\n<\/li>\n<li data-start=\"3655\" data-end=\"3739\">\n<p data-start=\"3657\" data-end=\"3739\">des strat\u00e9gies pour optimiser la productivit\u00e9 et la rentabilit\u00e9 des r\u00e9parations.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3741\" data-end=\"3784\">Une deuxi\u00e8me s\u00e9rie d\u2019ateliers a propos\u00e9 :<\/p>\n<ul data-start=\"3785\" data-end=\"4024\">\n<li data-start=\"3785\" data-end=\"3842\">\n<p data-start=\"3787\" data-end=\"3842\">une formation pratique avec BETAG North America ;<\/p>\n<\/li>\n<li data-start=\"3843\" data-end=\"3959\">\n<p data-start=\"3845\" data-end=\"3959\">des informations sur les tendances en mati\u00e8re de certification OEM avec OE Connection et Nissan Canada ;<\/p>\n<\/li>\n<li data-start=\"3960\" data-end=\"4024\">\n<p data-start=\"3962\" data-end=\"4024\">des options de financement commercial pr\u00e9sent\u00e9es par TD.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4053\" data-end=\"4359\"><strong>Gala r\u00e9tro\u00a0<\/strong><\/p>\n<p data-start=\"4053\" data-end=\"4359\">La journ\u00e9e s\u2019est conclue avec un gala de remise des prix au th\u00e8me r\u00e9tro des ann\u00e9es 1980, o\u00f9 plusieurs participants ont rev\u00eatu leurs plus beaux habits d\u2019\u00e9poque. L\u2019\u00e9v\u00e9nement a permis de reconna\u00eetre les franchis\u00e9s CARSTAR pour leurs ann\u00e9es de service (de 10 \u00e0 30 ans) et leurs r\u00e9alisations remarquables.<\/p>\n<p data-start=\"4361\" data-end=\"4385\">Parmi les prix remis :<\/p>\n<ul data-start=\"4386\" data-end=\"4800\">\n<li data-start=\"4386\" data-end=\"4440\">\n<p data-start=\"4388\" data-end=\"4440\">Meilleur marketing \u2013 CARSTAR St-F\u00e9lix\/Rawdon<\/p>\n<\/li>\n<li data-start=\"4441\" data-end=\"4496\">\n<p data-start=\"4443\" data-end=\"4496\">Excellence des op\u00e9rations\u00a0\u2013 CARSTAR Miramichi<\/p>\n<\/li>\n<li data-start=\"4497\" data-end=\"4562\">\n<p data-start=\"4499\" data-end=\"4562\">Exp\u00e9rience client \u2013 CARSTAR Hamilton Lockwood<\/p>\n<\/li>\n<li data-start=\"4563\" data-end=\"4605\">\n<p data-start=\"4565\" data-end=\"4605\">Recrue de l&rsquo;ann\u00e9e\u00a0\u2013 CARSTAR Doval<\/p>\n<\/li>\n<li data-start=\"4606\" data-end=\"4682\">\n<p data-start=\"4608\" data-end=\"4682\">Prix Ironman\u00a0\u2013 Robin Harris (CARSTAR New Minas et CARSTAR Elmsdale)<\/p>\n<\/li>\n<li data-start=\"4683\" data-end=\"4736\">\n<p data-start=\"4685\" data-end=\"4736\">Prix Vanguard\u00a0\u2013 Bill Davidson (Raydar Group)<\/p>\n<\/li>\n<li data-start=\"4737\" data-end=\"4800\">\n<p data-start=\"4739\" data-end=\"4800\">Franchis\u00e9 de l&rsquo;ann\u00e9e \u2013 Mike Cherneta (MGM Auto Group)<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4802\" data-end=\"4832\">Club du pr\u00e9sident 2025 :<\/p>\n<ul data-start=\"4833\" data-end=\"5130\">\n<li data-start=\"4833\" data-end=\"4873\">\n<p data-start=\"4835\" data-end=\"4873\">Canada atlantique : CARSTAR Yarmouth<\/p>\n<\/li>\n<li data-start=\"4874\" data-end=\"4914\">\n<p data-start=\"4876\" data-end=\"4914\">Ouest canadien : CARSTAR QA Terminal<\/p>\n<\/li>\n<li data-start=\"4915\" data-end=\"4945\">\n<p data-start=\"4917\" data-end=\"4945\">Ontario : CARSTAR Manotick<\/p>\n<\/li>\n<li data-start=\"4946\" data-end=\"4978\">\n<p data-start=\"4948\" data-end=\"4978\">Qu\u00e9bec : CARSTAR Ste-Th\u00e9r\u00e8se<\/p>\n<\/li>\n<li data-start=\"4979\" data-end=\"5051\">\n<p data-start=\"4981\" data-end=\"5051\">Petit MSO : Bruce Hemstreet (CARSTAR Lethbridge, Olds, Medicine Hat)<\/p>\n<\/li>\n<li data-start=\"5052\" data-end=\"5130\">\n<p data-start=\"5054\" data-end=\"5130\">Grand MSO : Saputo Capital (CARSTAR Ancaster, Guelph, Oakville East, etc.)<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5132\" data-end=\"5273\">Enfin, une ench\u00e8re caritative a permis d\u2019amasser plus de 110 000 $ au profit de plusieurs organismes, dont Fibrose kystique Canada.<\/p>\n<p data-start=\"5275\" data-end=\"5430\">Un cl\u00f4ture m\u00e9morable pour une conf\u00e9rence CARSTAR 2025 marqu\u00e9e par la collaboration, l\u2019innovation et la c\u00e9l\u00e9bration des r\u00e9ussites \u00e0 travers le r\u00e9seau.<\/p>\n<div class=\"w-gallery fit_cover wp_gallery type_grid action_popup_image ratio_1x1 count_7\" style=\"--columns:3;--items-gap:0px;\"><div class=\"w-gallery-list\"><div class=\"w-gallery-item\"><div class=\"w-gallery-item-img\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/09\/CARTSAR-RISE-2-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/09\/CARTSAR-RISE-2-1-150x150.jpg 150w, https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/09\/CARTSAR-RISE-2-1-160x160.jpg 160w, https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/09\/CARTSAR-RISE-2-1-300x300.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div><a class=\"w-gallery-item-link\" aria-label=\"CARTSAR RISE 2\" href=\"https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/09\/CARTSAR-RISE-2-1.jpg\" title=\"CARTSAR RISE 2\"><\/a><\/div><div class=\"w-gallery-item\"><div class=\"w-gallery-item-img\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/09\/CARTSAR-RISE-3-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/09\/CARTSAR-RISE-3-1-150x150.jpg 150w, https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/09\/CARTSAR-RISE-3-1-160x160.jpg 160w, https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/09\/CARTSAR-RISE-3-1-300x300.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div><a class=\"w-gallery-item-link\" aria-label=\"CARTSAR RISE 3\" href=\"https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/09\/CARTSAR-RISE-3-1.jpg\" title=\"CARTSAR RISE 3\"><\/a><\/div><div class=\"w-gallery-item\"><div class=\"w-gallery-item-img\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/09\/CARTSAR-RISE-4-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/09\/CARTSAR-RISE-4-1-150x150.jpg 150w, https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/09\/CARTSAR-RISE-4-1-160x160.jpg 160w, https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/09\/CARTSAR-RISE-4-1-300x300.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div><a class=\"w-gallery-item-link\" aria-label=\"CARTSAR RISE 4\" href=\"https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/09\/CARTSAR-RISE-4-1.jpg\" title=\"CARTSAR RISE 4\"><\/a><\/div><div class=\"w-gallery-item\"><div class=\"w-gallery-item-img\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/09\/CARTSAR-RISE-5-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/09\/CARTSAR-RISE-5-1-150x150.jpg 150w, https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/09\/CARTSAR-RISE-5-1-160x160.jpg 160w, https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/09\/CARTSAR-RISE-5-1-300x300.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div><a class=\"w-gallery-item-link\" aria-label=\"CARTSAR RISE 5\" href=\"https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/09\/CARTSAR-RISE-5-1.jpg\" title=\"CARTSAR RISE 5\"><\/a><\/div><div class=\"w-gallery-item\"><div class=\"w-gallery-item-img\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/09\/CARTSAR-RISE-6-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/09\/CARTSAR-RISE-6-1-150x150.jpg 150w, https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/09\/CARTSAR-RISE-6-1-160x160.jpg 160w, https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/09\/CARTSAR-RISE-6-1-300x300.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div><a class=\"w-gallery-item-link\" aria-label=\"CARTSAR RISE 6\" href=\"https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/09\/CARTSAR-RISE-6-1.jpg\" title=\"CARTSAR RISE 6\"><\/a><\/div><div class=\"w-gallery-item\"><div class=\"w-gallery-item-img\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/09\/CARTSAR-RISE-7-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/09\/CARTSAR-RISE-7-1-150x150.jpg 150w, https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/09\/CARTSAR-RISE-7-1-160x160.jpg 160w, https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/09\/CARTSAR-RISE-7-1-300x300.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div><a class=\"w-gallery-item-link\" aria-label=\"CARTSAR RISE 7\" href=\"https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/09\/CARTSAR-RISE-7-1.jpg\" title=\"CARTSAR RISE 7\"><\/a><\/div><div class=\"w-gallery-item\"><div class=\"w-gallery-item-img\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/09\/CARTSAR-RISE-8-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/09\/CARTSAR-RISE-8-1-150x150.jpg 150w, https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/09\/CARTSAR-RISE-8-1-160x160.jpg 160w, https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/09\/CARTSAR-RISE-8-1-300x300.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div><a class=\"w-gallery-item-link\" aria-label=\"CARTSAR RISE 8\" href=\"https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/09\/CARTSAR-RISE-8-1.jpg\" title=\"CARTSAR RISE 8\"><\/a><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La troisi\u00e8me et derni\u00e8re journ\u00e9e de la conf\u00e9rence CARSTAR RISE 2025 \u00e0 Toronto a offert des perspectives exceptionnelles, allant de la communication non verbale aux meilleures pratiques en marketing, en passant par la gestion des d\u00e9fis et de la complexit\u00e9 dans le secteur de la r\u00e9paration de carrosserie. Le tout compl\u00e9t\u00e9 par une multitude d\u2019ateliers,&#8230;<\/p>\n","protected":false},"author":187,"featured_media":438832,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[610,817],"tags":[2386],"class_list":["post-438849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carrosserie","category-carrosserie-editorial","tag-carstar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Conf\u00e9rence CARSTAR RISE 2025 3e partie : Reconnaissance, communication et comp\u00e9tences en marketing - Autosphere<\/title>\n<meta name=\"description\" content=\"La troisi\u00e8me et derni\u00e8re journ\u00e9e de la conf\u00e9rence CARSTAR RISE 2025 \u00e0 Toronto a offert des perspectives exceptionnelles, allant 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