{"id":426457,"date":"2025-02-14T11:02:10","date_gmt":"2025-02-14T16:02:10","guid":{"rendered":"https:\/\/autosphere.ca\/?p=426457"},"modified":"2025-02-14T11:02:55","modified_gmt":"2025-02-14T16:02:55","slug":"toyota-attention-constante-portee-a-lexperience-client","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/concessionnaires-communique\/2025\/02\/14\/toyota-attention-constante-portee-a-lexperience-client\/","title":{"rendered":"Toyota : attention constante port\u00e9e \u00e0 l\u2019exp\u00e9rience client."},"content":{"rendered":"

TORONTO, le 13 f\u00e9vrier 2025<\/strong> \u2013<\/span>\u00a0\u00c0 la veille du Salon international de l\u2019auto du Canada 2025, le pr\u00e9sident-directeur g\u00e9n\u00e9ral de Toyota Canada Inc. (TCI), Cyril Dimitris, s\u2019est adress\u00e9 \u00e0 une salle remplie de parties prenantes de l\u2019industrie. Dans son premier discours depuis qu\u2019il a pris la direction de TCI le 1er<\/span>\u00a0janvier, M.\u00a0Dimitris a parl\u00e9 d\u2019un principe fondamental qui continuera \u00e0 guider l\u2019entreprise\u00a0: l\u2019attention constante port\u00e9e \u00e0 l\u2019exp\u00e9rience client.<\/p>\n

\u00ab\u00a0Notre objectif et notre formule continueront d\u2019\u00eatre ce que nous avons fait avec tant de succ\u00e8s pendant si longtemps : rester concentr\u00e9s sur les d\u00e9sirs et les besoins des Canadiens\u00a0\u00bb, a-t-il d\u00e9clar\u00e9. \u00ab\u00a0Nous voulons que chaque interaction avec la marque Toyota ou Lexus soit remarquable, qu\u2019elle r\u00e9ponde aux attentes de nos clients et de nos invit\u00e9s, et qu\u2019elle soit \u00e0 la hauteur de la qualit\u00e9 de nos produits eux-m\u00eames et de l\u2019exp\u00e9rience que procurent ces produits. \u00bb<\/p>\n

Contribuer \u00e0 l\u2019\u00e9conomie canadienne
\n<\/strong>\u00ab\u00a0Tout commence par une conviction\u00a0: la n\u00e9cessit\u00e9 de fabriquer nos v\u00e9hicules l\u00e0 o\u00f9 nous les vendons, car nous savons que les Canadiens veulent acheter des marques qui soutiennent une \u00e9conomie canadienne forte. \u00bb<\/p>\n

Il a soulign\u00e9 que Toyota a investi plus de 11 milliards de dollars dans ses activit\u00e9s canadiennes jusqu\u2019\u00e0 pr\u00e9sent, et que les mod\u00e8les Toyota et Lexus les plus vendus de TCI sont assembl\u00e9s ici, au Canada.<\/p>\n

\u00ab\u00a0L\u2019ann\u00e9e derni\u00e8re seulement, les 8 500 membres de l\u2019\u00e9quipe de Toyota Motor Manufacturing Canada (TMMC) ont assembl\u00e9 plus de 533 000 v\u00e9hicules, ce qui en fait une fois de plus le premier constructeur automobile au Canada. \u00bb<\/p>\n

Consolider notre leadership en mati\u00e8re d\u2019\u00e9lectrification gr\u00e2ce \u00e0 une approche multidimensionnelle<\/span><\/p>\n

M.\u00a0Dimitris a \u00e9galement rappel\u00e9 l\u2019approche fructueuse de Toyota en mati\u00e8re d\u2019\u00e9lectrification.<\/p>\n

\u00ab\u00a0Pour r\u00e9duire les \u00e9missions globales de carbone autant que possible et aussi rapidement que possible, Toyota a adopt\u00e9 une approche multidimensionnelle en mati\u00e8re d\u2019\u00e9lectrification\u00a0\u00bb, a-t-il d\u00e9clar\u00e9, expliquant que TCI offre aux consommateurs canadiens une gamme compl\u00e8te de groupes propulseurs \u00e9lectrifi\u00e9s, y compris des mod\u00e8les \u00e9lectriques \u00e0 batterie, hybrides \u00e9lectriques branchables, hybrides \u00e9lectriques et \u00e9lectriques \u00e0 pile \u00e0 combustible \u00e0 l\u2019hydrog\u00e8ne.<\/p>\n

\u00ab\u00a0En offrant un tel choix de groupes propulseurs et de mod\u00e8les, il est plus facile pour les conducteurs de choisir le v\u00e9hicule \u00e9lectrifi\u00e9 \u00e0 faibles \u00e9missions de carbone qui correspond le mieux \u00e0\u00a0leur<\/i>\u00a0mode de vie et \u00e0\u00a0leur<\/i>\u00a0budget. Cela signifie que nous mettons\u00a0plus\u00a0<\/i>de v\u00e9hicules \u00e9lectrifi\u00e9s sur la route et que nous r\u00e9duisons\u00a0encore plus<\/i>\u00a0les \u00e9missions de carbone \u2013 chaque ann\u00e9e. C\u2019est la voie \u00e0 suivre pour les conducteurs canadiens. Et c\u2019est aussi la voie \u00e0 suivre pour la plan\u00e8te.\u00a0\u00bb<\/p>\n

Cette approche a \u00e9t\u00e9 efficace, \u00e0 son avis.<\/p>\n

\u00ab\u00a0Nous sommes fiers d\u2019avoir vendu un nombre record de 117\u00a0000\u00a0v\u00e9hicules \u00e9lectrifi\u00e9s au Canada l\u2019ann\u00e9e derni\u00e8re, ce qui repr\u00e9sente pr\u00e8s de 50 % de nos ventes totales. Parmi ces v\u00e9hicules \u00e9lectrifi\u00e9s, plus de 26\u00a0000 \u00e9taient des v\u00e9hicules z\u00e9ro \u00e9mission, soit une augmentation de 59 % par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente.\u00a0\u00bb<\/p>\n

Offrir le choix aux Canadiens en tant que dernier constructeur g\u00e9n\u00e9raliste
\n<\/strong>Les Canadiens comptent \u00e9galement sur Toyota pour continuer \u00e0 leur proposer une gamme compl\u00e8te de v\u00e9hicules, alliant performance, style, confort, s\u00e9curit\u00e9 et technologie, a comment\u00e9 M.\u00a0Dimitris.<\/p>\n

\u00ab\u00a0En tant que dernier constructeur automobile g\u00e9n\u00e9raliste au Canada, nous sommes les seuls \u00e0 proposer \u00e0 nos clients au moins un mod\u00e8le dans chaque segment. C\u2019est important, car nos clients savent qu\u2019ils peuvent compter sur nous pour leur proposer des options qui r\u00e9pondent \u00e0 leurs besoins, \u00e0 leur style de vie et \u00e0 leur budget.\u00a0\u00bb<\/p>\n

Aujourd\u2019hui, Toyota propose aux Canadiens 23\u00a0mod\u00e8les Toyota et 16\u00a0mod\u00e8les Lexus diff\u00e9rents. M.\u00a0Dimitris a annonc\u00e9 qu\u2019au cours de l\u2019ann\u00e9e \u00e0 venir, l\u2019entreprise pr\u00e9voyait lancer plusieurs nouveaux mod\u00e8les et mod\u00e8les de nouvelle g\u00e9n\u00e9ration, y compris la nouvelle g\u00e9n\u00e9ration de 4Runner d\u00e9voil\u00e9e lors de l\u2019\u00e9v\u00e9nement.<\/p>\n

Demeurer l\u2019entreprise de mobilit\u00e9 de choix au Canada
\n<\/strong>\u00ab\u00a0Quels que soient les d\u00e9fis auxquels nous serons confront\u00e9s au cours des prochains mois, Toyota Canada a l\u2019intention d\u2019\u00eatre l\u2019entreprise de mobilit\u00e9 de choix du Canada, de relier les Canadiens \u00e0 des solutions de mobilit\u00e9 durable, d\u2019am\u00e9liorer la vie des gens et de rendre nos communaut\u00e9s plus fortes. \u00bb<\/p>\n

\u00ab\u00a0Nous pr\u00e9voyons y arriver en continuant de nous concentrer sur la qualit\u00e9 de l\u2019exp\u00e9rience client, en continuant d\u2019offrir des produits et des services de pointe, et en consolidant notre leadership en mati\u00e8re d\u2019\u00e9lectrification. Et nous continuerons \u00e0 offrir le choix, afin que les Canadiens puissent trouver la Toyota ou la Lexus qui convient \u00e0 leur style de vie, qui correspond \u00e0 leur budget, qui assure leur s\u00e9curit\u00e9, qui leur donne le sourire et qui offre une valeur in\u00e9gal\u00e9e \u00e0 long terme. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

TORONTO, le 13 f\u00e9vrier 2025 \u2013\u00a0\u00c0 la veille du Salon international de l\u2019auto du Canada 2025, le pr\u00e9sident-directeur g\u00e9n\u00e9ral de Toyota Canada Inc. (TCI), Cyril Dimitris, s\u2019est adress\u00e9 \u00e0 une salle remplie de parties prenantes de l\u2019industrie. Dans son premier discours depuis qu\u2019il a pris la direction de TCI le 1er\u00a0janvier, M.\u00a0Dimitris a parl\u00e9 d\u2019un…<\/p>\n","protected":false},"author":5,"featured_media":426458,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[823,646],"tags":[],"class_list":["post-426457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concessionnaires-communique","category-concessionnaires"],"acf":[],"yoast_head":"\nToyota : attention constante port\u00e9e \u00e0 l\u2019exp\u00e9rience client. - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/concessionnaires\/concessionnaires-communique\/2025\/02\/14\/toyota-attention-constante-portee-a-lexperience-client\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toyota : attention constante port\u00e9e \u00e0 l\u2019exp\u00e9rience client.\" \/>\n<meta property=\"og:description\" content=\"TORONTO, le 13 f\u00e9vrier 2025 \u2013\u00a0\u00c0 la veille du Salon international de l\u2019auto du Canada 2025, le pr\u00e9sident-directeur g\u00e9n\u00e9ral de Toyota Canada Inc. 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