{"id":416268,"date":"2024-08-15T11:45:35","date_gmt":"2024-08-15T15:45:35","guid":{"rendered":"https:\/\/autosphere.ca\/?p=416268"},"modified":"2024-08-15T11:51:02","modified_gmt":"2024-08-15T15:51:02","slug":"goodyear-nomme-mamatha-chamarthi-directrice-numerique-et-will-roland-directeur-marketing","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/pneus\/2024\/08\/15\/goodyear-nomme-mamatha-chamarthi-directrice-numerique-et-will-roland-directeur-marketing\/","title":{"rendered":"Goodyear nomme Mamatha Chamarthi directrice num\u00e9rique et Will Roland directeur marketing"},"content":{"rendered":"

La soci\u00e9t\u00e9 Goodyear Tire & Rubber a annonc\u00e9 la nomination de Mamatha Chamarthi au poste de vice-pr\u00e9sidente principale et directrice num\u00e9rique, ainsi que celle de Will Roland au poste de vice-pr\u00e9sident principal et directeur marketing, tous deux relevant du pr\u00e9sident-directeur g\u00e9n\u00e9ral Mark Stewart, \u00e0 compter du 1\u1d49\u02b3 ao\u00fbt.<\/p>\n

\u00ab Il est imp\u00e9ratif que nous comprenions nos clients \u00e0 un niveau plus profond, et Will et Mamatha nous permettent de tirer parti des donn\u00e9es et des analyses des consommateurs pour transformer la mani\u00e8re dont nous r\u00e9pondons aux besoins de nos clients \u00bb, a d\u00e9clar\u00e9 M. Stewart. \u00ab Je suis convaincu qu’ils nous aideront \u00e0 prendre des d\u00e9cisions agiles et inform\u00e9es par les donn\u00e9es et je suis ravi de les accueillir dans l’\u00e9quipe Goodyear. \u00bb<\/p>\n

Mme Chamarthi \u00e9tait auparavant directrice de la croissance du secteur des logiciels chez Stellantis, o\u00f9 elle \u00e9tait responsable de la cr\u00e9ation et de la direction d’une entreprise logicielle significative qui atteignait constamment ses objectifs de revenus annuels. Chez Stellantis, elle a \u00e9galement occup\u00e9 le poste de directrice de l’information et du num\u00e9rique, supervisant les initiatives mondiales de v\u00e9hicules connect\u00e9s, la cybers\u00e9curit\u00e9 et les technologies de l’information d’entreprise. Auparavant, Mme Chamarthi a occup\u00e9 des postes de direction chez ZF Friedrichshafen AG, Consumers Energy et Daimler Group.<\/p>\n

Dans son nouveau r\u00f4le chez Goodyear, Mme Chamarthi supervisera tous les aspects des activit\u00e9s num\u00e9riques, en plus des responsabilit\u00e9s traditionnelles de directrice des syst\u00e8mes d’information. Elle \u00e9tablira et ex\u00e9cutera \u00e9galement une strat\u00e9gie num\u00e9rique globale, englobant des solutions pour les produits, les usines, les services et les processus.<\/p>\n

M. Roland occupait auparavant le poste de vice-pr\u00e9sident principal des m\u00e9dias, des consommateurs, des analyses et du num\u00e9rique pour Stellantis Am\u00e9rique du Nord. Dans ce r\u00f4le, M. Roland a dirig\u00e9 l’int\u00e9gration des donn\u00e9es, des analyses et des perspectives dans les canaux de marketing pour consommateurs influents. Il a \u00e9galement \u00e9t\u00e9 pr\u00e9sident des solutions pour Publicis Media, supervisant la gestion des donn\u00e9es et des plateformes, les analyses avanc\u00e9es, la science des donn\u00e9es et les strat\u00e9gies marketing appliqu\u00e9es.<\/p>\n

En tant que directeur marketing, M. Roland jouera un r\u00f4le cl\u00e9 dans l’orientation des strat\u00e9gies de marque et de marketing de Goodyear, en pilotant des actions de croissance et des initiatives d’optimisation de la marque d\u00e9crites dans le plan Goodyear Forward. Il utilisera des analyses avanc\u00e9es et des insights de march\u00e9 pour \u00e9clairer la prise de d\u00e9cision, stimuler l’innovation et identifier des opportunit\u00e9s de croissance et de rentabilit\u00e9 accrue.<\/p>\n","protected":false},"excerpt":{"rendered":"

La soci\u00e9t\u00e9 Goodyear Tire & Rubber a annonc\u00e9 la nomination de Mamatha Chamarthi au poste de vice-pr\u00e9sidente principale et directrice num\u00e9rique, ainsi que celle de Will Roland au poste de vice-pr\u00e9sident principal et directeur marketing, tous deux relevant du pr\u00e9sident-directeur g\u00e9n\u00e9ral Mark Stewart, \u00e0 compter du 1\u1d49\u02b3 ao\u00fbt. \u00ab Il est imp\u00e9ratif que nous comprenions…<\/p>\n","protected":false},"author":18,"featured_media":416274,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[826,599],"tags":[6914,6227,6916,6912,2452,6917,6915,6913],"class_list":["post-416268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pneus-communique","category-pneus","tag-besoins","tag-clients","tag-direction","tag-dirigeant","tag-goodyear","tag-mamatha-chararthi-fr","tag-roles-de-leadership","tag-transformer"],"acf":[],"yoast_head":"\nGoodyear nomme Mamatha Chamarthi directrice num\u00e9rique et Will Roland directeur marketing - 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