{"id":415416,"date":"2024-07-26T17:18:09","date_gmt":"2024-07-26T21:18:09","guid":{"rendered":"https:\/\/autosphere.ca\/?p=415416"},"modified":"2024-07-26T17:18:09","modified_gmt":"2024-07-26T21:18:09","slug":"limportance-de-former-toute-lequipe-des-concessions-et-ateliers-automobiles","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2024\/07\/26\/limportance-de-former-toute-lequipe-des-concessions-et-ateliers-automobiles\/","title":{"rendered":"L\u2019importance de former toute l\u2019\u00e9quipe des concessions et ateliers automobiles"},"content":{"rendered":"

Parler formation \u00e0 nos lecteurs semble \u00e9quivalent \u00e0 leur confirmer un rendez-vous au dentiste. Et pourtant.<\/strong><\/p>\n

Je sais que plusieurs entreprises du domaine automobile ont une politique structur\u00e9e en mati\u00e8re de formation. Certaines comptent sur leur propre centre de formation ou encore sur les programmes d\u2019accompagnement des constructeurs automobiles ou, pour le march\u00e9 secondaire, sur l\u2019offre de leur banni\u00e8re.<\/p>\n

Si l\u2019offre est l\u00e0 et que des entreprises n\u2019ont pas besoin de se faire tirer l\u2019oreille pour inscrire leurs gestionnaires, repr\u00e9sentants, conseillers et techniciens, bon nombre ne trouvent ni le temps ni la pertinence de perdre un membre de l\u2019\u00e9quipe pour quelques heures, voire quelques jours, pour l\u2019envoyer en formation.<\/p>\n

Deux articles portent sur ce sujet dans la pr\u00e9sente \u00e9dition. Un d\u00e9taille les programmes de formation offerts par les associations de concessionnaires \u00e0 leurs membres. Si, du c\u00f4t\u00e9 technique, les concessionnaires sont bien support\u00e9s par les constructeurs pour la mise \u00e0 jour des connaissances de leurs m\u00e9caniciens, les associations viennent appuyer les \u00e9quipes de direction et de vente dans le d\u00e9veloppement de leurs propres habilet\u00e9s.<\/p>\n

Les effets positifs<\/strong><\/p>\n

Pour le march\u00e9 secondaire, nous avons pris une autre approche. Passant de la th\u00e9orie \u00e0 la pratique, nous avons parl\u00e9 avec des gestionnaires d\u2019ateliers de m\u00e9canique pour savoir concr\u00e8tement ce que la formation repr\u00e9sentait pour eux en mati\u00e8re de retour sur l\u2019investissement. Je n\u2019en dirai pas plus, vous irez lire l\u2019article en page 48.<\/p>\n

Selon ma propre exp\u00e9rience, que ce soit dans le cadre d\u2019un cours structur\u00e9, de congr\u00e8s o\u00f9 sont invit\u00e9s des conf\u00e9renciers de haut calibre ou lors de webinaires, je retrouve syst\u00e9matiquement les m\u00eames visages, \u00e0 quelques heureuses exceptions pr\u00e8s. Ces gens, je ne les entends pas se plaindre du march\u00e9 difficile ou encore du manque de reconnaissance de leur employeur, s\u2019ils sont salari\u00e9s.<\/p>\n

Et je constate \u00e0 l\u2019inverse que les entreprises qui en b\u00e9n\u00e9ficieraient le plus ne sont pas l\u00e0. La formation est la cl\u00e9 du succ\u00e8s en cette p\u00e9riode o\u00f9 l\u2019\u00e9volution des attentes des clients se combine \u00e0 l\u2019\u00e9tourdissante avanc\u00e9e des technologies pour pousser sur les lignes de c\u00f4t\u00e9 ceux qui la boudent.<\/p>\n","protected":false},"excerpt":{"rendered":"

Parler formation \u00e0 nos lecteurs semble \u00e9quivalent \u00e0 leur confirmer un rendez-vous au dentiste. Et pourtant. Je sais que plusieurs entreprises du domaine automobile ont une politique structur\u00e9e en mati\u00e8re de formation. Certaines comptent sur leur propre centre de formation ou encore sur les programmes d\u2019accompagnement des constructeurs automobiles ou, pour le march\u00e9 secondaire, sur…<\/p>\n","protected":false},"author":41,"featured_media":415417,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[646,818],"tags":[],"class_list":["post-415416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concessionnaires","category-concessionnaires-editorial"],"acf":[],"yoast_head":"\nL\u2019importance de former toute l\u2019\u00e9quipe des concessions et ateliers automobiles - Autosphere<\/title>\n<meta name=\"description\" content=\"Parler formation \u00e0 nos lecteurs semble \u00e9quivalent \u00e0 leur confirmer un rendez-vous au dentiste. 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