{"id":414520,"date":"2024-07-10T11:00:25","date_gmt":"2024-07-10T15:00:25","guid":{"rendered":"https:\/\/autosphere.ca\/?p=414520"},"modified":"2024-07-09T14:01:05","modified_gmt":"2024-07-09T18:01:05","slug":"innovation-durabilite-et-valeur","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/pneus\/2024\/07\/10\/innovation-durabilite-et-valeur\/","title":{"rendered":"Innovation, durabilit\u00e9 et valeur"},"content":{"rendered":"<p><strong>La premi\u00e8re conf\u00e9rence de l&rsquo;USTMA depuis la COVID frappe un grand coup aupr\u00e8s des participants.<\/strong><\/p>\n<p><span>J&rsquo;ai r\u00e9cemment assist\u00e9 \u00e0 la conf\u00e9rence de recyclage des pneus 2024 de l&rsquo;Association des fabricants de pneus des \u00c9tats-Unis (USTMA) \u00e0 Atlanta, en G\u00e9orgie, le premier \u00e9v\u00e9nement de ce type depuis avant la pand\u00e9mie de COVID-19; et plusieurs centaines de participants avaient faim de rencontres en face \u00e0 face! L&rsquo;\u00e9v\u00e9nement a couvert les principaux sujets avec lesquels l&rsquo;industrie est aux prises aujourd&rsquo;hui et toute personne int\u00e9ress\u00e9e par le commerce des pneus ou le recyclage des pneus ne devrait pas manquer des \u00e9v\u00e9nements comme celui-ci. <\/span><\/p>\n<p><strong><span>Fondation du recyclage des pneus<\/span><\/strong><\/p>\n<p><span>L&rsquo;USTMA 2024 a d\u00e9but\u00e9 avec Anne Forristall Luke de l&rsquo;USTMA, Dick Gust de la Tire Industry Association, et John Eunice de l&rsquo;Agence am\u00e9ricaine de protection de l&rsquo;environnement annon\u00e7ant le lancement de la Tire Recycling Foundation (TRF) \u2013 une initiative globale de cha\u00eene de valeur visant \u00e0 s\u00e9curiser des financements et \u00e0 attribuer des subventions pour la recherche, l&rsquo;\u00e9ducation, l&rsquo;intervention et les projets de d\u00e9monstration ciblant les lacunes critiques dans la cha\u00eene d&rsquo;approvisionnement du recyclage des pneus aux \u00c9tats-Unis. Vous pouvez en savoir plus sur TRF <a href=\"https:\/\/tirerecyclingfoundation.org\/\">ici<\/a>. <\/span><\/p>\n<p><span>L&rsquo;annonce a \u00e9t\u00e9 suivie par une session <em>\u00ab R\u00e9inventer la roue \u00bb \u2014 panel de mise \u00e0 jour sur la nouvelle technologie des pneus<\/em> avec des pr\u00e9sentateurs de Pirelli, Bridgestone et Michelin discutant de l&rsquo;innovation dans les mat\u00e9riaux durables et de la mani\u00e8re dont ces mat\u00e9riaux se croisent avec la s\u00e9curit\u00e9 et les performances.<\/span><\/p>\n<p><em><span>Lors de la session \u00ab Innovation dans l&rsquo;industrie du traitement des pneus usag\u00e9s \u00bb<\/span><\/em><span> , les principaux recycleurs de pneus ont discut\u00e9 des efforts innovants et ont fourni des aper\u00e7us sur les initiatives collaboratives en cours visant \u00e0 \u00e9largir les opportunit\u00e9s de march\u00e9. Les intervenants ont not\u00e9 que l&rsquo;utilisation de caoutchouc recycl\u00e9 pour modifier les liants d&rsquo;asphalte et les m\u00e9langes \u00e0 chaud est l&rsquo;une des utilisations les plus innovantes et \u00e0 forte valeur ajout\u00e9e pour les pneus en fin de vie aujourd&rsquo;hui.<\/span><\/p>\n<p><strong><span>Mettre l&rsquo;accent sur la valeur<\/span><\/strong><\/p>\n<p><span>Une \u00e9tude de cas sur le changement de marque de l&rsquo;organisation anciennement connue sous le nom d&rsquo;ISRI (Institute of Scrap Recycling Industries), maintenant appel\u00e9e Recycled Materials Association (ReMA, avec le slogan \u00ab Durable. R\u00e9silient. Essentiel \u00bb), a montr\u00e9 que \u00ab d\u00e9chets \u00bb a une connotation n\u00e9gative pour les consommateurs et autres parties prenantes et notre industrie devrait mettre l&rsquo;accent sur la valeur des pneus en fin de vie.<\/span><\/p>\n<p><span>Dans la session <em>\u00ab Mat\u00e9riaux de pneus et recyclage des pneus \u00bb<\/em>, des intervenants scientifiques et universitaires ont pass\u00e9 en revue les r\u00e9sultats des \u00e9tudes de lixiviation, y compris l&rsquo;\u00e9valuation du potentiel d&rsquo;impact du 6PPD et du 6PPD-quinone. La conclusion est que les chauss\u00e9es en asphalte modifi\u00e9 au caoutchouc ne devraient pas produire de niveaux pr\u00e9occupants de 6PPD-q dans la plupart des bassins.<\/span><\/p>\n<p><span>Lors d&rsquo;une session de mise \u00e0 jour l\u00e9gislative et r\u00e9glementaire, l&rsquo;USTMA a not\u00e9 qu&rsquo;en 2024, 25 \u00c9tats ont envisag\u00e9 une l\u00e9gislation affectant directement les pneus en fin de vie avec 50 propositions l\u00e9gislatives uniques dans les domaines de la modification des programmes d&rsquo;\u00c9tat, des probl\u00e8mes de r\u00e9habilitation divers, des questions de frais, de la pyrolyse, des interdictions sur les gazons synth\u00e9tiques et les surfaces de jeux, et de la responsabilit\u00e9 \u00e9largie des producteurs.<\/span><\/p>\n<p><span>La deuxi\u00e8me journ\u00e9e de la conf\u00e9rence a d\u00e9but\u00e9 par des sessions simultan\u00e9es, avec la premi\u00e8re piste couvrant les perspectives pour le carburant d\u00e9riv\u00e9 de pneus, les agr\u00e9gats d\u00e9riv\u00e9s de pneus et le recyclage des pneus en nouveaux produits moul\u00e9s. La deuxi\u00e8me piste, \u00e0 laquelle j&rsquo;ai assist\u00e9, \u00e9tait ax\u00e9e sur l&rsquo;asphalte modifi\u00e9 au caoutchouc, sp\u00e9cifiquement l&rsquo;\u00e9tat des connaissances sur le RMA, les sp\u00e9cifications des \u00c9tats et les opportunit\u00e9s de march\u00e9.<\/span><\/p>\n<p><strong><span>\u00ab Encha\u00een\u00e9s \u00bb aux offres basses<\/span><\/strong><\/p>\n<p><span>En ce qui concerne cette derni\u00e8re, les intervenants ont not\u00e9 que l&rsquo;industrie de l&rsquo;asphalte est \u00ab encha\u00een\u00e9e \u00bb aux offres basses \u00e0 court terme et que le caoutchouc dans l&rsquo;asphalte ne se d\u00e9veloppera pas sans promouvoir une proposition de valeur incluant que le RMA est moins cher que l&rsquo;asphalte modifi\u00e9 aux polym\u00e8res et plus durable que l&rsquo;asphalte non modifi\u00e9. Le RMA offre \u00e9galement des avantages suppl\u00e9mentaires, notamment une meilleure \u00e9conomie de carburant et une dur\u00e9e de vie plus longue de la chauss\u00e9e.<\/span><\/p>\n<p><span>L&rsquo;avant-derni\u00e8re session a fourni des mises \u00e0 jour sur les nouvelles technologies de pyrolyse et de gaz\u00e9ification, et sur la mani\u00e8re dont les entreprises de pyrolyse jouent un r\u00f4le crucial dans l&rsquo;expansion du march\u00e9 circulaire pour le noir de carbone r\u00e9cup\u00e9r\u00e9\/r\u00e9cup\u00e9r\u00e9. La session a \u00e9galement identifi\u00e9 les d\u00e9fis et opportunit\u00e9s auxquels l&rsquo;industrie est confront\u00e9e pour \u00e9tablir une cha\u00eene d&rsquo;approvisionnement circulaire pour les pneus incluant des processus de recyclage avanc\u00e9s.<\/span><\/p>\n<p><strong><span>D\u00e9veloppement des march\u00e9s durables<\/span><\/strong><\/p>\n<p><span>Lors de la session finale de la conf\u00e9rence, la PDG de l&rsquo;USTMA, Anne Forristall Luke, a convers\u00e9 avec Alexis Garcin, pr\u00e9sident de Michelin Am\u00e9rique du Nord, et Paolo Ferrari, PDG de Bridgestone Am\u00e9riques, sur le d\u00e9veloppement des march\u00e9s durables et circulaires, le r\u00f4le des fabricants de pneus dans la durabilit\u00e9 et l&rsquo;innovation, et leurs perspectives sur l&rsquo;avenir de la fabrication de pneus et le r\u00f4le de l&rsquo;industrie dans le soutien au recyclage des pneus.<\/span><\/p>\n<p><span>Les th\u00e8mes de la conf\u00e9rence sur l&rsquo;innovation, la durabilit\u00e9, la valeur et les partenariats ont bien r\u00e9sonn\u00e9 aupr\u00e8s des participants qui ont \u00e9valu\u00e9 l&rsquo;\u00e9v\u00e9nement \u00e0 4,5 sur 5.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La premi\u00e8re conf\u00e9rence de l&rsquo;USTMA depuis la COVID frappe un grand coup aupr\u00e8s des participants. J&rsquo;ai r\u00e9cemment assist\u00e9 \u00e0 la conf\u00e9rence de recyclage des pneus 2024 de l&rsquo;Association des fabricants de pneus des \u00c9tats-Unis (USTMA) \u00e0 Atlanta, en G\u00e9orgie, le premier \u00e9v\u00e9nement de ce type depuis avant la pand\u00e9mie de COVID-19; et plusieurs centaines de&#8230;<\/p>\n","protected":false},"author":333,"featured_media":414518,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[811,599],"tags":[3517,2862,6562,6563],"class_list":["post-414520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chroniques-experts","category-pneus","tag-developpement-durable","tag-innovation-fr","tag-ustma-2024-fr","tag-valeur"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Innovation, durabilit\u00e9 et valeur - 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