{"id":411290,"date":"2024-05-17T14:28:57","date_gmt":"2024-05-17T18:28:57","guid":{"rendered":"https:\/\/autosphere.ca\/?p=411290"},"modified":"2024-05-17T14:28:57","modified_gmt":"2024-05-17T18:28:57","slug":"mitsubishi-motors-annonce-momentum-2030-un-plan-daffaires-quinquennal-pour-le-canada","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2024\/05\/17\/mitsubishi-motors-annonce-momentum-2030-un-plan-daffaires-quinquennal-pour-le-canada\/","title":{"rendered":"Mitsubishi Motors annonce Momentum 2030, un plan d’affaires quinquennal pour le Canada"},"content":{"rendered":"

Mitsubishi Motor Sales of Canada (MMSCAN) a annonc\u00e9 cette semaine les d\u00e9tails de son plan d’affaires prospectif.<\/strong><\/p>\n

Mitsubishi Motors Momentum 2030 d\u00e9crit les plans d’affaires et de produits qui commencent imm\u00e9diatement et se poursuivent jusqu’\u00e0 l’ann\u00e9e fiscale 2030. Le plan a \u00e9t\u00e9 d\u00e9voil\u00e9 pour la premi\u00e8re fois aux 97 concessionnaires canadiens partenaires de l’entreprise lors d’une r\u00e9union nationale des concessionnaires qui s’est tenue le mardi 14 mai \u00e0 Nashville, au TN, et qui a \u00e9t\u00e9 accueillie avec beaucoup d’enthousiasme<\/p>\n

Kenji Harada, pr\u00e9sident-directeur g\u00e9n\u00e9ral de MMSCAN, a qualifi\u00e9 cet \u00e9v\u00e8nement de r\u00e9union la plus importante de l’histoire de l’entreprise au Canada.<\/p>\n

\u00ab Au cours des trois derni\u00e8res ann\u00e9es, Mitsubishi Motors au Canada a jet\u00e9 les bases de l’avenir, a d\u00e9clar\u00e9 M. Harada. Avec nos partenaires concessionnaires, nous avons investi dans notre infrastructure et dans notre personnel, et nous avons modifi\u00e9 notre strat\u00e9gie de marketing num\u00e9rique afin d’\u00eatre pr\u00eats \u00e0 offrir une exp\u00e9rience client in\u00e9gal\u00e9e. Ce travail nous a permis de nous pr\u00e9parer \u00e0 un avenir plus comp\u00e9titif. \u00bb<\/p>\n

La marque Mitsubishi Motors a connu une croissance constante au Canada, mais a enregistr\u00e9 des r\u00e9alisations record au cours de l’exercice 2023, avec une augmentation de 62 % des ventes totales. MMSCAN et ses concessionnaires ont vendu 37 165 v\u00e9hicules au cours de l’exercice 2023, avec en t\u00eate plus de 10 000 Outlander PHEV et 10 000 Outlander \u00e0 essence. Le Outlander PHEV prim\u00e9 continue d’\u00eatre le VUS PHEV le plus vendu au Canada.<\/p>\n

Afin de soutenir cette croissance record et de renforcer la capacit\u00e9 pour l’avenir, MMSCAN a pris des mesures importantes en 2023, comme l’ajout du port de Nanaimo en tant que deuxi\u00e8me centre d’importation, l’expansion importante de son centre de distribution de pi\u00e8ces et l’ajout de ressources humaines dans tout le Canada pour soutenir ses concessionnaires et ses clients.<\/p>\n

Quatre points cl\u00e9s<\/strong><\/h2>\n

En ce qui concerne l’avenir de la marque au Canada, la voie vers Mitsubishi Motors Momentum 2030 est d\u00e9finie par quatre points cl\u00e9s :<\/p>\n

    \n
  • La voie vers l’\u00e9lectrification<\/li>\n
  • La voie vers une gamme de produits renouvel\u00e9e et \u00e9largie qui renforcera Mitsubishi Motors au Canada<\/li>\n
  • La voie vers un mod\u00e8le de vente au d\u00e9tail modernis\u00e9<\/li>\n
  • La voie vers un partenariat renforc\u00e9 avec le r\u00e9seau de concessionnaires et la croissance des ventes.<\/li>\n<\/ul>\n

    En pr\u00e9sentant Momentum 2030 aux concessionnaires partenaires de l’entreprise, M. Harada a expliqu\u00e9 comment MMSCAN poursuivra son \u00e9volution vers l’\u00e9lectrification des v\u00e9hicules d’ici l’exercice 2030 avec une gamme de v\u00e9hicules propuls\u00e9s par une s\u00e9lection de moteurs \u00e0 combustion interne \u00e0 technologie avanc\u00e9e, d’hybrides, d’hybrides rechargeables et de v\u00e9hicules \u00e9lectriques \u00e0 batterie.<\/p>\n

    En outre, MMSCAN a partag\u00e9 avec les concessionnaires les points forts des produits qui d\u00e9finiront la gamme de l’entreprise dans les salles d’exposition \u00e0 l’avenir. Deux v\u00e9hicules enti\u00e8rement nouveaux feront leur apparition dans des segments o\u00f9 l’entreprise n’est pas encore pr\u00e9sente, ainsi qu’un v\u00e9hicule nouveau ou enti\u00e8rement rafra\u00eechi qui fera son apparition chaque ann\u00e9e entre l’exercice 2026 et l’exercice 2030. D’ici 2030, la gamme de v\u00e9hicules de Mitsubishi Motors au Canada sera consid\u00e9rablement \u00e9largie.<\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Mitsubishi Motor Sales of Canada (MMSCAN) a annonc\u00e9 cette semaine les d\u00e9tails de son plan d’affaires prospectif. Mitsubishi Motors Momentum 2030 d\u00e9crit les plans d’affaires et de produits qui commencent imm\u00e9diatement et se poursuivent jusqu’\u00e0 l’ann\u00e9e fiscale 2030. Le plan a \u00e9t\u00e9 d\u00e9voil\u00e9 pour la premi\u00e8re fois aux 97 concessionnaires canadiens partenaires de l’entreprise lors…<\/p>\n","protected":false},"author":18,"featured_media":411287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[823,646],"tags":[2488,842],"class_list":["post-411290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concessionnaires-communique","category-concessionnaires","tag-mitsubishi","tag-vente-et-marketing-fr"],"acf":[],"yoast_head":"\nMitsubishi Motors annonce Momentum 2030, un plan d'affaires quinquennal pour le Canada - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2024\/05\/17\/mitsubishi-motors-annonce-momentum-2030-un-plan-daffaires-quinquennal-pour-le-canada\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mitsubishi Motors annonce Momentum 2030, un plan d'affaires quinquennal pour le Canada\" \/>\n<meta property=\"og:description\" content=\"Mitsubishi Motor Sales of Canada (MMSCAN) a annonc\u00e9 cette semaine les d\u00e9tails de son plan d’affaires prospectif. 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