{"id":409657,"date":"2024-04-24T15:07:14","date_gmt":"2024-04-24T19:07:14","guid":{"rendered":"https:\/\/autosphere.ca\/?p=409657"},"modified":"2024-04-24T15:07:14","modified_gmt":"2024-04-24T19:07:14","slug":"volkswagen-canada-lance-des-peintures-murales-antipollution","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2024\/04\/24\/volkswagen-canada-lance-des-peintures-murales-antipollution\/","title":{"rendered":"Volkswagen Canada lance des peintures murales antipollution"},"content":{"rendered":"

Pour c\u00e9l\u00e9brer l’arriv\u00e9e du printemps et souligner l’engagement de la marque envers le d\u00e9veloppement durable, Volkswagen Canada lance la premi\u00e8re de trois peintures murales antipollution command\u00e9es pour contribuer \u00e0 l’assainissement de l’air et \u00e0 un avenir plus durable.<\/strong><\/p>\n

\u00c0 partir de cette semaine, la premi\u00e8re fresque sera visible au 144, avenue Ossington, \u00e0 Toronto, et pr\u00e9sentera le travail de l’artiste local Ronaldo. Les trois peintures murales command\u00e9es couvriront 5600 m\u00b2 d’espace mural vierge avec une peinture r\u00e9volutionnaire anti-pollution qui absorbe le dioxyde de carbone.<\/p>\n

Cette initiative s’inscrit dans la phase de transformation la plus importante de l’histoire de Volkswagen, \u00e0 savoir la recherche d’une mobilit\u00e9 durable pour tous. Dans le cadre de la transition de la marque mondiale, Volkswagen a \u00e9conomis\u00e9 plus de 850 000 tonnes de dioxyde de carbone au niveau mondial depuis 2017 et est en bonne voie pour r\u00e9duire l’empreinte carbone de son r\u00e9seau de concessionnaires de 30 % d’ici 2030.<\/p>\n

\u00ab Nous avons fait des progr\u00e8s consid\u00e9rables en tant qu’organisation et c’est devenu une seconde nature de prendre en compte la durabilit\u00e9 et l’impact environnemental de notre travail pour l’avenir de la mobilit\u00e9 \u00bb, d\u00e9clare Edgar Estrada, nouvellement nomm\u00e9 pr\u00e9sident de la marque Volkswagen au Canada. \u00ab Ces peintures murales sont une repr\u00e9sentation visuelle et attrayante de notre vision d’une ville et d’un monde plus verts, o\u00f9 m\u00eame l’art de la rue contribue \u00e0 r\u00e9duire les \u00e9missions de carbone. \u00bb<\/p>\n

En plus des trois peintures murales command\u00e9es, Volkswagen va encore plus loin en faisant don de peinture au BUMP Festival de Calgary. Ce don prendra la forme d’une peinture antipollution qui contribuera \u00e0 l’une des grandes fresques murales du festival en 2024, dans le cadre d’une exposition d’art public accessible et durable.<\/p>\n

Rendez-vous \u00e0 Toronto et \u00e0 Edmonton<\/strong><\/h2>\n

Les Canadiens peuvent admirer les deuxi\u00e8me et troisi\u00e8me murales de Volkswagen au 1149 Queen Street West, en face de l’h\u00f4tel Drake \u00e0 Toronto, et au 10025 106 Street NW, au sud-ouest du centre-ville d’Edmonton, qui seront toutes deux mises en service le 6 mai.<\/p>\n

Au-del\u00e0 des installations artistiques, Volkswagen donne \u00e9galement la priorit\u00e9 \u00e0 des mesures plus modestes que tous les Canadiens peuvent prendre pour r\u00e9duire leur empreinte carbone. La marque a lanc\u00e9 une housse de voiture anti-pollution pour sa nouvelle gamme d’ID.4s enti\u00e8rement \u00e9lectriques. Activ\u00e9 par la lumi\u00e8re du jour, le rev\u00eatement en dioxyde de titane absorbe les polluants de l’environnement, qui se d\u00e9composent en compos\u00e9s organiques inertes comme l’eau et d’autres \u00e9l\u00e9ments de base.<\/p>\n

La marque a \u00e9galement propos\u00e9 aux propri\u00e9taires de VW un kit d’entretien automobile durable sans d\u00e9chet, comprenant des savons pour voiture et des nettoyants pour roues qui capturent le carbone, et a lanc\u00e9 le Carbon-Neutral Net en 2021 afin de sensibiliser et d’\u00e9duquer sur le d\u00e9veloppement durable et les \u00e9missions de carbone g\u00e9n\u00e9r\u00e9es par les moteurs de recherche et les sites web en ligne.<\/p>\n

\u00ab Volkswagen Canada est ravie de c\u00e9l\u00e9brer la saison et de partager avec les Canadiens son engagement \u00e0 l’\u00e9gard de la durabilit\u00e9 \u00bb, d\u00e9clare Lynne Piette, directrice du marketing chez Volkswagen Canada. \u00ab Nous sommes impatients de voir ces \u0153uvres d’art vivantes faire du bien aux communaut\u00e9s \u00e0 travers le Canada. \u00bb Pour en savoir plus sur les peintures murales et sur les mesures prises par Volkswagen pour un avenir plus durable, visitez le site www.vw.ca<\/a>.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Pour c\u00e9l\u00e9brer l’arriv\u00e9e du printemps et souligner l’engagement de la marque envers le d\u00e9veloppement durable, Volkswagen Canada lance la premi\u00e8re de trois peintures murales antipollution command\u00e9es pour contribuer \u00e0 l’assainissement de l’air et \u00e0 un avenir plus durable. \u00c0 partir de cette semaine, la premi\u00e8re fresque sera visible au 144, avenue Ossington, \u00e0 Toronto, et…<\/p>\n","protected":false},"author":18,"featured_media":409639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[823,646],"tags":[3517,3656,842,2477],"class_list":["post-409657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concessionnaires-communique","category-concessionnaires","tag-developpement-durable","tag-ve","tag-vente-et-marketing-fr","tag-volkswagen"],"acf":[],"yoast_head":"\nVolkswagen Canada lance des peintures murales antipollution - 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