{"id":409355,"date":"2024-04-19T14:24:39","date_gmt":"2024-04-19T18:24:39","guid":{"rendered":"https:\/\/autosphere.ca\/?p=409355"},"modified":"2024-04-19T14:24:39","modified_gmt":"2024-04-19T18:24:39","slug":"salon-international-de-lauto-de-quebec-plus-pertinent-que-jamais-selon-les-sondages","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2024\/04\/19\/salon-international-de-lauto-de-quebec-plus-pertinent-que-jamais-selon-les-sondages\/","title":{"rendered":"Salon International de l\u2019auto de Qu\u00e9bec : Plus pertinent que jamais selon les sondages"},"content":{"rendered":"

Le Salon International de l\u2019auto de Qu\u00e9bec (SIAQ) a proc\u00e9d\u00e9 \u00e0 un sondage aupr\u00e8s de ses participants suite \u00e0 sa 41e \u00e9dition qui avait lieu en mars 2024. <\/strong><\/p>\n

Les r\u00e9sultats montrent que le Salon de l\u2019auto de Qu\u00e9bec ne cesse de gagner en pertinence et en appr\u00e9ciation au fil des ans. Troisi\u00e8me plus important \u00e9v\u00e8nement en termes de notori\u00e9t\u00e9 dans la Capitale-Nationale, le SIAQ accueille chaque ann\u00e9e une client\u00e8le compos\u00e9e d\u2019une proportion croissante de\u00a0 gens souhaitant acqu\u00e9rir un nouveau v\u00e9hicule. En effet, en 2024, 45 % des visiteurs mentionnent que l\u2019objectif de leur visite \u00e9tait de magasiner un nouveau v\u00e9hicule (vs 37 % en 2023) et 28 % ont profit\u00e9 de leur visite pour confirmer leur d\u00e9cision d\u2019achat (vs 23 % en 2023). De plus, 75 % des visiteurs indiquent que le Salon de l’auto a un impact sur leur d\u00e9cision d’achat de v\u00e9hicule, une augmentation de 10 % en comparaison \u00e0 2023. \u00c9galement, selon 93 % des visiteurs, le Salon leur permet de comparer et magasiner les mod\u00e8les de v\u00e9hicules.<\/p>\n

Le Salon de l\u2019auto de Qu\u00e9bec est tr\u00e8s appr\u00e9ci\u00e9 de ses visiteurs. Presque la totalit\u00e9 des gens l\u2019ayant visit\u00e9 en 2024 ont indiqu\u00e9 \u00eatre satisfait (53,5 %, vs 62,7 % en 2023) ou tr\u00e8s satisfait (42,3 %, vs 31,2 % en 2023) de leur visite. L\u2019axe \u00e9v\u00e9nementiel pris par l\u2019organisation fut \u00e9galement un pari payant pour\u00a0 le Salon de l\u2019auto. En effet, 43 % des visiteurs ont affirm\u00e9 que la plus grande diversit\u00e9 d\u2019activit\u00e9s disponibles (tatoueurs, karting, etc.) au Salon a
\naugment\u00e9 significativement leur d\u00e9sir d\u2019y participer.<\/p>\n

L\u2019\u00e9dition 2024 fut marqu\u00e9e par l\u2019atteinte de nombreux nouveaux records, notamment le nombre de personnes ayant r\u00e9alis\u00e9 un essai routier de v\u00e9hicule \u00e9lectrique qui a connu une augmentation impressionnante de plus de 42 %. En effet, 3003 personnes ont particip\u00e9 \u00e0 l\u2019activit\u00e9 en 2024, d\u00e9passant le pr\u00e9c\u00e9dent record de 1260 personnes \u00e9tabli en 2023. Les sondages d\u00e9montrent \u00e9galement que les visiteurs ayant b\u00e9n\u00e9fici\u00e9 d\u2019un essai routier le font de plus en plus par curiosit\u00e9 envers cette technologie plut\u00f4t qu\u2019en pr\u00e9vision d\u2019un achat (client\u00e8le d\u00e9j\u00e0 acquise). \u00ab Nous avons \u00e9t\u00e9 tr\u00e8s heureux de constater que seulement 63 % des visiteurs ayant fait un essai routier de v\u00e9hicule \u00e9lectrique cette ann\u00e9e l’ont fait en pr\u00e9vision d’un achat\u00a0 contrairement \u00e0 74 % en 2023 \u00bb, mentionne Charles Drouin directeur g\u00e9n\u00e9ral du Salon de l\u2019auto de Qu\u00e9bec. \u00ab Nos essais routiers de V\u00c9 int\u00e9ressent de plus en plus une client\u00e8le non acquise, ce qui d\u00e9montre que le SIAQ est le meilleur outil pour promouvoir les v\u00e9hicules \u00e9lectriques et piquer la curiosit\u00e9 des gens face \u00e0 cette technologie \u00bb, poursuit-il.<\/p>\n

Ces statistiques m\u00e8nent \u00e0 un constat \u00e9vident : le Salon International de l\u2019auto de Qu\u00e9bec est un outil de promotion exceptionnel pour l\u2019industrie automobile et il est grandement appr\u00e9ci\u00e9 par toutes ses cat\u00e9gories de visiteurs. Il sera de retour du 4 au 9 mars 2025 au Centre de foires d\u2019ExpoCit\u00e9.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Le Salon International de l\u2019auto de Qu\u00e9bec (SIAQ) a proc\u00e9d\u00e9 \u00e0 un sondage aupr\u00e8s de ses participants suite \u00e0 sa 41e \u00e9dition qui avait lieu en mars 2024. Les r\u00e9sultats montrent que le Salon de l\u2019auto de Qu\u00e9bec ne cesse de gagner en pertinence et en appr\u00e9ciation au fil des ans. Troisi\u00e8me plus important \u00e9v\u00e8nement…<\/p>\n","protected":false},"author":5,"featured_media":409356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[823,646],"tags":[838,2529],"class_list":["post-409355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concessionnaires-communique","category-concessionnaires","tag-evenement-fr","tag-siaq"],"acf":[],"yoast_head":"\nSalon International de l\u2019auto de Qu\u00e9bec : Plus pertinent que jamais selon les sondages - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2024\/04\/19\/salon-international-de-lauto-de-quebec-plus-pertinent-que-jamais-selon-les-sondages\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salon International de l\u2019auto de Qu\u00e9bec : Plus pertinent que jamais selon les sondages\" \/>\n<meta property=\"og:description\" content=\"Le Salon International de l\u2019auto de Qu\u00e9bec (SIAQ) a proc\u00e9d\u00e9 \u00e0 un sondage aupr\u00e8s de ses participants suite \u00e0 sa 41e \u00e9dition qui avait lieu en mars 2024. 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