{"id":408238,"date":"2024-04-04T10:29:34","date_gmt":"2024-04-04T14:29:34","guid":{"rendered":"https:\/\/autosphere.ca\/?p=408238"},"modified":"2024-04-04T10:29:34","modified_gmt":"2024-04-04T14:29:34","slug":"kia-doublement-recompensee-lors-de-la-remise-des-newsweek-worlds-greatest-auto-disruptors-awards-2024","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2024\/04\/04\/kia-doublement-recompensee-lors-de-la-remise-des-newsweek-worlds-greatest-auto-disruptors-awards-2024\/","title":{"rendered":"Kia doublement r\u00e9compens\u00e9e lors de la remise des Newsweek World’s Greatest Auto Disruptors Awards 2024"},"content":{"rendered":"

Kia c\u00e9l\u00e8bre sa victoire dans deux cat\u00e9gories cl\u00e9s des Newsweek World’s Greatest Auto Disruptors Awards de cette ann\u00e9e : l’EV9 tout \u00e9lectrique a remport\u00e9 le titre de \u00ab Disrupteur de l’ann\u00e9e en mati\u00e8re de recherche et de d\u00e9veloppement \u00bb et le responsable du design mondial de Kia, le vice-pr\u00e9sident ex\u00e9cutif Karim Habib, a \u00e9t\u00e9 nomm\u00e9 \u00ab Disrupteur de l’ann\u00e9e en mati\u00e8re de design \u00bb.<\/strong><\/p>\n

Ces derni\u00e8res r\u00e9compenses font suite aux succ\u00e8s pr\u00e9c\u00e9dents du Hyundai Motor Group, dont les victoires de 2022 dans les cat\u00e9gories \u00ab \u00c9quipe de R&D de l\u2019ann\u00e9e \u00bb et \u00ab Groupe motopropulseur de l\u2019ann\u00e9e \u00bb, ainsi que les distinctions individuelles pour le pr\u00e9sident ex\u00e9cutif Euisun Chung \u2013 nomm\u00e9 \u00ab Visionnaire de l\u2019ann\u00e9e \u00bb en 2022 \u2013 et le directeur de la cr\u00e9ation Luc Donckerwolke \u2013 nomm\u00e9 \u00ab Concepteur de l\u2019ann\u00e9e \u00bb en 2023.<\/p>\n

Annonc\u00e9s lors d’un \u00e9v\u00e8nement au si\u00e8ge de Newsweek \u00e0 New York, les World’s Greatest Auto Disruptors Awards r\u00e9compensent ceux qui conduisent un changement fondamental et transformateur avec des r\u00e9sultats mesurables dans le monde r\u00e9el.<\/p>\n

Figure centrale du succ\u00e8s de Kia depuis son arriv\u00e9e en 2019, l’EVP Karim Habib est la force motrice de la philosophie de design prim\u00e9e de la marque, \u00ab Opposites United \u00bb (Contraires unis). S’inspirant des contrastes que l’on trouve dans la nature et dans l’humanit\u00e9, Opposites United fa\u00e7onne l’ext\u00e9rieur, l’int\u00e9rieur, les couleurs et les mat\u00e9riaux utilis\u00e9s sur tous les nouveaux mod\u00e8les Kia, et est particuli\u00e8rement \u00e9vident dans le style saisissant de l’EV9 tout \u00e9lectrique.<\/p>\n

\u00c0 l’annonce de cette r\u00e9compense, M. Karim a d\u00e9clar\u00e9 : \u00ab Je suis extr\u00eamement heureux que Kia soit consid\u00e9r\u00e9e comme une entreprise qui repousse les limites en mati\u00e8re de design, et je crois qu’il est essentiel pour les designers de prendre constamment des risques cr\u00e9atifs. \u00bb<\/p>\n

La conception reste authentique<\/strong><\/h2>\n

\u00ab Il est important que le design reste authentique et fid\u00e8le aux valeurs de notre marque. Chez Kia, un \u00e9tat d’esprit innovant et avant-gardiste est une qualit\u00e9 intrins\u00e8que, essentielle pour offrir des produits et des exp\u00e9riences pertinents et significatifs. Nous voulons que notre marque offre \u00e0 tous une mobilit\u00e9 respectueuse de l’environnement et qu’elle soit un symbole d’innovation et de solutions progressives. \u00bb<\/p>\n

Laur\u00e9at du deuxi\u00e8me prix Kia de la soir\u00e9e, celui du \u00ab Disrupteur de l’ann\u00e9e en mati\u00e8re de recherche et d\u00e9veloppement \u00bb, le Kia EV9 pr\u00e9sente de multiples caract\u00e9ristiques innovantes en mati\u00e8re de R&D, notamment une architecture 800V, une technologie de mise \u00e0 jour Over The Air (OTA) et un coefficient de tra\u00een\u00e9e de seulement 0,28 – malgr\u00e9 sa garde au sol de 7,8 pouces et sa capacit\u00e9 de sept places. Avec un prix d’entr\u00e9e abordable et une autonomie estim\u00e9e par l’EPA \u00e0 304 miles pour la version Light Long Range RWD, la Kia EV9 met la technologie, le luxe et l’efficacit\u00e9 de nouvelle g\u00e9n\u00e9ration \u00e0 la port\u00e9e d’un plus grand nombre d’acheteurs que jamais.<\/p>\n

Heuiwon Yang, pr\u00e9sident et chef de la division R&D de Kia, a d\u00e9clar\u00e9 : \u00ab La R&D de Kia est guid\u00e9e par les processus, mais n’est pas limit\u00e9e par eux. Chez Kia, cela signifie que nos ing\u00e9nieurs disposent de l’agence et de la confiance n\u00e9cessaires pour acc\u00e9l\u00e9rer le d\u00e9veloppement, continuer \u00e0 innover en mati\u00e8re de nouvelles technologies et apporter des am\u00e9liorations plus rapidement que la moyenne de l’industrie. \u00bb<\/p>\n

Con\u00e7u pour red\u00e9finir les attentes<\/strong><\/h2>\n

\u00ab L’EV9 a \u00e9t\u00e9 con\u00e7u pour red\u00e9finir les attentes dans ce segment, mais le prix est un facteur d\u00e9terminant dans le segment des v\u00e9hicules grand public \u00e0 trois rang\u00e9es de si\u00e8ges, en particulier pour les familles qui s’agrandissent. Nous voulions que l’EV9 offre ce qu’il y a de mieux, sans r\u00e9percuter les co\u00fbts sur le consommateur. \u00bb<\/p>\n

V\u00e9hicule cl\u00e9 pour le march\u00e9 nord-am\u00e9ricain, l’EV9 a r\u00e9cemment suivi les traces de l’EV6 en \u00e9tant couronn\u00e9 v\u00e9hicule utilitaire nord-am\u00e9ricain de l’ann\u00e9e. Le succ\u00e8s du mod\u00e8le a \u00e9galement motiv\u00e9 l’agrandissement de l’usine d’assemblage de Kia \u00e0 West Point, en G\u00e9orgie, ce qui devrait permettre au v\u00e9hicule tout \u00e9lectrique \u00e0 trois rang\u00e9es de devenir le premier V\u00c9 de Kia \u00e0 commencer \u00e0 \u00eatre assembl\u00e9 aux \u00c9tats-Unis dans le courant de l’ann\u00e9e.<\/p>\n

En recevant le prix au nom de Kia, le pr\u00e9sident-directeur g\u00e9n\u00e9ral de Kia North America et de Kia America, Seungkyu (Sean) Yoon, a ajout\u00e9 : \u00ab La reconnaissance des r\u00e9dacteurs de Newsweek rev\u00eat une importance particuli\u00e8re pour Kia, qui s’efforce de bouleverser le statu quo gr\u00e2ce \u00e0 des produits innovants qui enrichissent la vie de leurs utilisateurs. \u00bb<\/p>\n

\u00ab Ces deux prix d\u00e9montrent que le leadership visionnaire de nos cadres sup\u00e9rieurs a un impact r\u00e9el et significatif sur les v\u00e9hicules que nous cr\u00e9ons, ce qui permet \u00e0 Kia de r\u00e9aliser son objectif de devenir le leader en mati\u00e8re de solutions de mobilit\u00e9 durable. \u00bb<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Kia c\u00e9l\u00e8bre sa victoire dans deux cat\u00e9gories cl\u00e9s des Newsweek World’s Greatest Auto Disruptors Awards de cette ann\u00e9e : l’EV9 tout \u00e9lectrique a remport\u00e9 le titre de \u00ab Disrupteur de l’ann\u00e9e en mati\u00e8re de recherche et de d\u00e9veloppement \u00bb et le responsable du design mondial de Kia, le vice-pr\u00e9sident ex\u00e9cutif Karim Habib, a \u00e9t\u00e9 nomm\u00e9…<\/p>\n","protected":false},"author":18,"featured_media":408224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[823,646],"tags":[2353,2465,5233,3656,842],"class_list":["post-408238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concessionnaires-communique","category-concessionnaires","tag-distinction","tag-kia","tag-prix-fr","tag-ve","tag-vente-et-marketing-fr"],"acf":[],"yoast_head":"\nKia doublement r\u00e9compens\u00e9e lors de la remise des Newsweek World's Greatest Auto Disruptors Awards 2024 - 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