{"id":407037,"date":"2024-03-20T16:48:23","date_gmt":"2024-03-20T20:48:23","guid":{"rendered":"https:\/\/autosphere.ca\/?p=407037"},"modified":"2024-03-21T09:50:17","modified_gmt":"2024-03-21T13:50:17","slug":"hyundai-auto-canada-sassocie-a-la-ligue-professionnelle-de-hockey-feminin","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2024\/03\/20\/hyundai-auto-canada-sassocie-a-la-ligue-professionnelle-de-hockey-feminin\/","title":{"rendered":"Hyundai Auto Canada s’associe \u00e0 la Ligue professionnelle de hockey f\u00e9minin"},"content":{"rendered":"

Hyundai Auto Canada a annonc\u00e9 un partenariat canadien pluriannuel avec la Ligue de hockey professionnel f\u00e9minin (LPHF), Hyundai devenant le tout premier v\u00e9hicule officiel de la LPHF. <\/strong><\/p>\n

Le partenariat d\u00e9signe \u00e9galement Hyundai Canada comme le v\u00e9hicule officiel des trois \u00e9quipes canadiennes de la ligue, \u00e0 savoir Montr\u00e9al, Ottawa et Toronto. Hyundai Canada d\u00e9veloppe actuellement un contenu marketing et de communication qui associe ses v\u00e9hicules prim\u00e9s au talent de classe mondiale des femmes de la LPHF.<\/p>\n

Le partenariat avec la LPHF marque une autre \u00e9tape importante pour Hyundai Canada et son engagement \u00e0 tous les niveaux du hockey. Depuis pr\u00e8s de 15 ans, la marque est impliqu\u00e9e dans le hockey par le biais d’initiatives locales, de relations avec les radiodiffuseurs et de parrainages.<\/p>\n

\u00ab L’inclusion est l’une des valeurs fondamentales de Hyundai Canada. Nous nous engageons \u00e0 avoir une main-d’\u0153uvre aussi diversifi\u00e9e que notre client\u00e8le et c’est quelque chose que nous respectons tous les jours \u00bb, d\u00e9clare Christine Smith, directrice du marketing chez Hyundai Auto Canada. \u00ab Nous avons saisi l’occasion de refl\u00e9ter ces valeurs dans nos activit\u00e9s de parrainage et de soutenir une nouvelle ligue pour les plus grandes joueuses de hockey du monde. Nous sommes honor\u00e9s de travailler avec la LPHF pour faire progresser le hockey f\u00e9minin d’une mani\u00e8re qu’il m\u00e9rite depuis longtemps, et nous souhaitons \u00e0 la ligue un succ\u00e8s continu. \u00bb<\/p>\n

Le soutien des grandes marques est pr\u00e9cieux<\/strong><\/h2>\n

\u00ab Avoir le soutien de grandes marques est tellement pr\u00e9cieux pour la LPHF et ses joueuses, surtout \u00e0 ce stade pr\u00e9coce de la ligue. Nous savons qu’il y a beaucoup d’enthousiasme et de demande pour le sport f\u00e9minin et les commandites de marques sont essentielles pour soutenir la LPHF alors que nous atteignons de nouveaux sommets \u00bb, d\u00e9clare Amy Scheer, premi\u00e8re vice-pr\u00e9sidente des op\u00e9rations commerciales de la LPHF. \u00ab Nous sommes reconnaissants \u00e0 Hyundai Canada pour son soutien et nous sommes enthousiastes \u00e0 l’id\u00e9e de grandir avec la marque alors qu’elle poursuit son engagement \u00e0 faire avancer le hockey. \u00bb<\/p>\n

Le partenariat avec la LPHF repr\u00e9sente l’engagement de Hyundai Canada \u00e0 cr\u00e9er des opportunit\u00e9s \u00e9gales et \u00e0 combler le foss\u00e9 entre les sexes, et constitue une \u00e9volution de son engagement \u00e0 faire progresser le hockey. Depuis 2010, Hyundai soutient des programmes communautaires qui am\u00e9liorent l’acc\u00e8s au jeu pour les jeunes des communaut\u00e9s sous-repr\u00e9sent\u00e9es et marginalis\u00e9es.<\/p>\n

En 2022, Hyundai Canada a port\u00e9 son investissement dans le hockey au plus haut niveau en devenant le partenaire automobile officiel de la Ligue nationale de hockey (LNH) et de l’Association des joueurs de la Ligue nationale de hockey (AJLNH) au Canada dans le cadre d’un accord pluriannuel. Gr\u00e2ce \u00e0 ses liens avec la LNH et l’AJLNH, Hyundai Canada est le commanditaire principal du prix Willie O’Ree au Canada, qui reconna\u00eet les personnes qui, par l’entremise du sport du hockey, ont eu un impact positif sur leur communaut\u00e9, leur culture ou leur soci\u00e9t\u00e9.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Hyundai Auto Canada a annonc\u00e9 un partenariat canadien pluriannuel avec la Ligue de hockey professionnel f\u00e9minin (LPHF), Hyundai devenant le tout premier v\u00e9hicule officiel de la LPHF. Le partenariat d\u00e9signe \u00e9galement Hyundai Canada comme le v\u00e9hicule officiel des trois \u00e9quipes canadiennes de la ligue, \u00e0 savoir Montr\u00e9al, Ottawa et Toronto. Hyundai Canada d\u00e9veloppe actuellement un…<\/p>\n","protected":false},"author":18,"featured_media":407029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[823,646],"tags":[2436,842],"class_list":["post-407037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concessionnaires-communique","category-concessionnaires","tag-hyundai","tag-vente-et-marketing-fr"],"acf":[],"yoast_head":"\nHyundai Auto Canada s'associe \u00e0 la Ligue professionnelle de hockey f\u00e9minin - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2024\/03\/20\/hyundai-auto-canada-sassocie-a-la-ligue-professionnelle-de-hockey-feminin\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hyundai Auto Canada s'associe \u00e0 la Ligue professionnelle de hockey f\u00e9minin\" \/>\n<meta property=\"og:description\" content=\"Hyundai Auto Canada a annonc\u00e9 un partenariat canadien pluriannuel avec la Ligue de hockey professionnel f\u00e9minin (LPHF), Hyundai devenant le tout premier v\u00e9hicule officiel de la LPHF. 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