{"id":405452,"date":"2024-02-27T15:08:47","date_gmt":"2024-02-27T20:08:47","guid":{"rendered":"https:\/\/autosphere.ca\/?p=405452"},"modified":"2024-02-27T15:08:47","modified_gmt":"2024-02-27T20:08:47","slug":"geotab-connect-2024-lavenir-dans-la-mire","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/parc\/2024\/02\/27\/geotab-connect-2024-lavenir-dans-la-mire\/","title":{"rendered":"Geotab Connect 2024 : L’avenir dans la mire"},"content":{"rendered":"

La r\u00e9cente conf\u00e9rence de Geotab a offert une vision convaincante de la mani\u00e8re dont la technologie fa\u00e7onnera les ann\u00e9es \u00e0 venir.<\/strong><\/p>\n

Plus de 3000 invit\u00e9s ont assist\u00e9 \u00e0 Geotab Connect 2024, qui s’est d\u00e9roul\u00e9 \u00e0 Las Vegas du 14 au 16 f\u00e9vrier. Lors de son discours d’ouverture, Colin Sutherland, directeur de la client\u00e8le chez Geotab, a d\u00e9clar\u00e9 que plus de 1000 clients de Geotab \u00e9taient pr\u00e9sents \u00e0 l’\u00e9v\u00e8nement de cette ann\u00e9e, ainsi que les partenaires revendeurs, les partenaires de la place de march\u00e9 et les sponsors de Geotab.<\/p>\n

Lors de sa pr\u00e9sentation principale, Neil Cawse, fondateur et PDG de Geotab, a parl\u00e9 du pouvoir des donn\u00e9es et des op\u00e9rations connect\u00e9es, et de la fa\u00e7on dont elles perturbent l’industrie des parcs et au-del\u00e0.<\/p>\n

\u00ab Le rythme des perturbations s\u2019acc\u00e9l\u00e8re, explique M. Cawse. N’ayez pas peur du changement. Adoptez-le et tirez-en parti. Associez-vous \u00e0 des entreprises qui bouleversent la donne. \u00bb<\/p>\n

Il a encourag\u00e9 toutes les personnes pr\u00e9sentes \u00e0 r\u00e9fl\u00e9chir \u00e0 leur propre secteur d’activit\u00e9 et \u00e0 leur propre fonction. \u00ab Il a demand\u00e9 \u00e0 l’auditoire : \u00ab\u00a0Avez-vous des id\u00e9es susceptibles de bouleverser votre propre secteur d’activit\u00e9 ?\u00a0\u00bb Chacun d’entre nous a le pouvoir de changer les choses de mani\u00e8re significative. Alors, faisons-le ! \u00bb<\/p>\n

V\u00e9hicules d\u00e9finis par logiciel<\/strong><\/h2>\n

L’un des temps forts de cet \u00e9v\u00e8nement de deux jours a \u00e9t\u00e9 la table ronde anim\u00e9e par Sherry Calkins (premier vice-pr\u00e9sident des comptes strat\u00e9giques mondiaux, Geotab) avec les invit\u00e9s Dave Prusinski (directeur des revenus, Ford Pro), Michelle Calloway (directeur des solutions commerciales Onstar, General Motors), Chris Nguyen (directeur de la gestion des produits de parc num\u00e9rique au niveau mondial, Stellantis), et Brandon Blumber (directeur du d\u00e9veloppement des affaires, Rivian).<\/p>\n

Le panel a parl\u00e9 des v\u00e9hicules d\u00e9finis par logiciel, que Brandon Blumber, de Rivian, a qualifi\u00e9 de \u00ab nouvelle tendance \u00bb. On l’appelait autrefois \u00ab v\u00e9hicule connect\u00e9 \u00bb et on parle d\u00e9sormais de \u00ab v\u00e9hicule d\u00e9fini par logiciel \u00bb, a-t-il ajout\u00e9.<\/p>\n

M. Blumber a d\u00e9fini ce terme comme la capacit\u00e9 de \u00ab r\u00e9gler avec pr\u00e9cision et de faire fonctionner chaque interaction sur le v\u00e9hicule, du d\u00e9verrouillage du v\u00e9hicule \u00e0 la charge et \u00e0 l’acc\u00e9l\u00e9ration \u2013 lorsque vous avez la capacit\u00e9 de r\u00e9gler cela avec pr\u00e9cision, c’est ce que nous appelons un v\u00e9hicule d\u00e9fini par logiciel. Lorsque vous poss\u00e9dez et contr\u00f4lez l’ensemble de la pile, jusqu’au niveau de l’ECM, non seulement vous avez la possibilit\u00e9 de faire des ajustements mineurs au fur et \u00e0 mesure, mais le v\u00e9hicule s’am\u00e9liore au fil du temps. Et je pense que c’est l’aspect pertinent d’une application commerciale d’un v\u00e9hicule d\u00e9fini par logiciel : Vous investissez aujourd’hui dans quelque chose qui sera diff\u00e9rent demain, et qui sera probablement meilleur et se d\u00e9veloppera. \u00bb<\/p>\n

M. Blumber a ensuite compar\u00e9 le v\u00e9hicule d\u00e9fini par logiciel \u00e0 ce qui existe aujourd’hui : \u00ab Un v\u00e9hicule statique charg\u00e9 d’un logiciel fixe au niveau de la fabrication. \u00bb<\/p>\n

L’avenir de l’IA<\/strong><\/h2>\n

Mike Branch, vice-pr\u00e9sident charg\u00e9 des donn\u00e9es et de l’analyse chez Geotab, a parl\u00e9 du pouvoir de l’IA (intelligence artificielle) et de la mani\u00e8re dont elle change notre monde. \u00ab L’IA n’est pas en train de prendre vos emplois \u00bb, a-t-il assur\u00e9 \u00e0 l’auditoire. \u00ab Mais les personnes qui utilisent l’IA viennent prendre vos emplois. \u00bb<\/p>\n

Il a bross\u00e9 un tableau de la mani\u00e8re dont l’IA pourrait fonctionner \u00e0 l’avenir, lorsque de \u00ab grands mod\u00e8les linguistiques \u00bb communiqueront entre eux, ainsi qu’avec les humains. Dans un v\u00e9hicule connect\u00e9, par exemple, nous pourrions avoir une IA sp\u00e9cialis\u00e9e dans la s\u00e9curit\u00e9 du conducteur. Si un conducteur a un accident, cette IA comprendra ce qui vient de se passer et appellera le conducteur pour savoir s’il va bien. Simultan\u00e9ment, il contacte la compagnie d’assurance ainsi que les services d’urgence, assurant au conducteur que les secours sont en route.<\/p>\n

M. Branch a expliqu\u00e9 que Geotab investit dans l’IA depuis des ann\u00e9es et continuera \u00e0 le faire. \u00ab L’IA n’est pas parfaite, reconna\u00eet-il, mais elle peut nous aider \u00e0 atteindre nos objectifs. Geotab continuera d’innover et nous voulons acc\u00e9l\u00e9rer le rythme du changement. \u00bb<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

La r\u00e9cente conf\u00e9rence de Geotab a offert une vision convaincante de la mani\u00e8re dont la technologie fa\u00e7onnera les ann\u00e9es \u00e0 venir. Plus de 3000 invit\u00e9s ont assist\u00e9 \u00e0 Geotab Connect 2024, qui s’est d\u00e9roul\u00e9 \u00e0 Las Vegas du 14 au 16 f\u00e9vrier. Lors de son discours d’ouverture, Colin Sutherland, directeur de la client\u00e8le chez Geotab,…<\/p>\n","protected":false},"author":42,"featured_media":405412,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[819,621],"tags":[838,2733,841],"class_list":["post-405452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-parc-editorial","category-parc","tag-evenement-fr","tag-geotab-fr","tag-technologie-fr"],"acf":[],"yoast_head":"\nGeotab Connect 2024 : L'avenir dans la mire - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/parc\/2024\/02\/27\/geotab-connect-2024-lavenir-dans-la-mire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Geotab Connect 2024 : L'avenir dans la mire\" \/>\n<meta property=\"og:description\" content=\"La r\u00e9cente conf\u00e9rence de Geotab a offert une vision convaincante de la mani\u00e8re dont la technologie fa\u00e7onnera les ann\u00e9es \u00e0 venir. Plus de 3000 invit\u00e9s ont assist\u00e9 \u00e0 Geotab Connect 2024, qui s’est d\u00e9roul\u00e9 \u00e0 Las Vegas du 14 au 16 f\u00e9vrier. 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