{"id":404937,"date":"2024-02-20T15:43:57","date_gmt":"2024-02-20T20:43:57","guid":{"rendered":"https:\/\/autosphere.ca\/?p=404937"},"modified":"2024-02-21T09:08:45","modified_gmt":"2024-02-21T14:08:45","slug":"wakefield-canada-devoile-le-nouveau-logo-castrol-au-cias","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/mecanique\/2024\/02\/20\/wakefield-canada-devoile-le-nouveau-logo-castrol-au-cias\/","title":{"rendered":"Wakefield Canada d\u00e9voile le nouveau logo Castrol au SIAC"},"content":{"rendered":"

Lors d’une c\u00e9r\u00e9monie sp\u00e9ciale pr\u00e9c\u00e9dant l’ouverture de la soir\u00e9e VIP au Salon international de l’auto du Canada (SIAC), le 15 f\u00e9vrier, Wakefield Canada a d\u00e9voil\u00e9 le nouveau logo actualis\u00e9 de la marque Castrol.<\/strong><\/p>\n

Selon Hasan Zobairi, vice-pr\u00e9sident, marketing, Castrol pour Wakefield Canada, la nouvelle marque, annonc\u00e9e pour la premi\u00e8re fois en 2023, refl\u00e8te mieux la position de Castrol sur le march\u00e9, d’autant plus que l’industrie automobile et le secteur des lubrifiants continuent d’\u00e9voluer, en mettant davantage l’accent sur les v\u00e9hicules hybrides et les v\u00e9hicules \u00e9lectriques \u00e0 batterie.<\/p>\n

Les participants ont \u00e9t\u00e9 invit\u00e9s \u00e0 jeter un coup d’\u0153il au nouveau logo, qui figure \u00e9galement en bonne place sur la Dodge Challenger no 17 de la s\u00e9rie NASCAR Canada de DJ Kennington pour la saison 2024, puisque Castrol, et plus particuli\u00e8rement Castrol EDGE, est un commanditaire majeur de l’\u00e9quipe de course de DJK.<\/p>\n

Autosphere<\/i> a particip\u00e9 \u00e0 l’\u00e9v\u00e8nement et a eu l’occasion de rencontrer DJ Kennington et de discuter avec l’\u00e9quipe de direction de Wakefield Canada ainsi qu’avec d’autres invit\u00e9s.<\/p>\n

\"\"
La Dodge Challenger no 17 de la s\u00e9rie NASCAR Canada de DJ Kennington porte en \u00e9vidence le nouveau logo Castrol pour la saison 2024. Photo Huw Evans<\/figcaption><\/figure>\n

Leader du march\u00e9 des lubrifiants automobiles, lourds et industriels, Wakefield Canada fabrique et distribue les produits de marque Castrol dans tout le Canada, au service de toute une gamme de segments, notamment les huiles moteur pour les v\u00e9hicules conventionnels, avanc\u00e9s, hybrides, \u00e9lectriques \u00e0 batterie et classiques, ainsi que les fluides sp\u00e9cifiques aux transmissions et aux V\u00c9, les liquides de frein et les lubrifiants d’essieu.<\/p>\n

La Dodge Challenger DJ Kennington #17 Castrol EDGE sera expos\u00e9e dans l’all\u00e9e Castrol, niveau 700, au Salon international de l’auto du Canada, qui se d\u00e9roulera du 16 au 25 f\u00e9vrier 2024 au Palais des congr\u00e8s du Toronto m\u00e9tropolitain.<\/p>\n

Pour plus d’informations, visitez wakefieldcanada.ca<\/a> et autoshow.ca<\/a>.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Lors d’une c\u00e9r\u00e9monie sp\u00e9ciale pr\u00e9c\u00e9dant l’ouverture de la soir\u00e9e VIP au Salon international de l’auto du Canada (SIAC), le 15 f\u00e9vrier, Wakefield Canada a d\u00e9voil\u00e9 le nouveau logo actualis\u00e9 de la marque Castrol. Selon Hasan Zobairi, vice-pr\u00e9sident, marketing, Castrol pour Wakefield Canada, la nouvelle marque, annonc\u00e9e pour la premi\u00e8re fois en 2023, refl\u00e8te mieux la…<\/p>\n","protected":false},"author":187,"featured_media":404918,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[825,632],"tags":[2152,5647,838,4982,5669,842],"class_list":["post-404937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mecanique-communique","category-mecanique","tag-castrol-fr","tag-course-automobile","tag-evenement-fr","tag-siac","tag-siac-2024","tag-vente-et-marketing-fr"],"acf":[],"yoast_head":"\nWakefield Canada d\u00e9voile le nouveau logo Castrol au SIAC - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/mecanique\/2024\/02\/20\/wakefield-canada-devoile-le-nouveau-logo-castrol-au-cias\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wakefield Canada d\u00e9voile le nouveau logo Castrol au SIAC\" \/>\n<meta property=\"og:description\" content=\"Lors d’une c\u00e9r\u00e9monie sp\u00e9ciale pr\u00e9c\u00e9dant l’ouverture de la soir\u00e9e VIP au Salon international de l’auto du Canada (SIAC), le 15 f\u00e9vrier, Wakefield Canada a d\u00e9voil\u00e9 le nouveau logo actualis\u00e9 de la marque Castrol. 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