{"id":404484,"date":"2024-02-14T15:29:55","date_gmt":"2024-02-14T20:29:55","guid":{"rendered":"https:\/\/autosphere.ca\/?p=404484"},"modified":"2024-02-14T15:29:55","modified_gmt":"2024-02-14T20:29:55","slug":"une-nouvelle-campagne-musicale-et-ludique-pour-maaco","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/carrosserie\/2024\/02\/14\/une-nouvelle-campagne-musicale-et-ludique-pour-maaco\/","title":{"rendered":"Une nouvelle campagne musicale et ludique pour Maaco"},"content":{"rendered":"

Maaco a lanc\u00e9 sa nouvelle campagne publicitaire nationale, Join the Upside<\/em> (\u00ab Rejoignez le bon c\u00f4t\u00e9 des choses \u00bb). <\/strong><\/p>\n

S’appuyant sur le succ\u00e8s de la campagne Upside of Uh-Ohs<\/em> (\u00ab Le bon c\u00f4t\u00e9 des Oh-Oh \u00bb) de 2021, qui a permis \u00e0 Maaco de r\u00e9aliser la meilleure ann\u00e9e de ventes de son histoire, cette derni\u00e8re it\u00e9ration injecte encore plus d’humour et de personnalit\u00e9 dans le slogan embl\u00e9matique de la marque, \u00ab Uh-Oh, Better Get Maaco \u00bb (\u00ab Oups, mieux vaut appeler Maaco \u00bb), gr\u00e2ce \u00e0 trois chansons originales qui s’appuient sur des genres musicaux populaires qui attirent vers la cible de Maaco, afin de revigorer la notori\u00e9t\u00e9 de la marque et d’augmenter les ventes.<\/p>\n

La campagne cr\u00e9ative, \u00e9labor\u00e9e par Mythic, s’appuie sur la r\u00e9putation de la marque en tant qu’interlocuteur privil\u00e9gi\u00e9 lorsque la vie apporte in\u00e9vitablement son lot de bosses, de poques<\/em> et d’\u00e9gratignures ou qu’il est temps de refaire la peinture. Les messages publicitaires mettent en sc\u00e8ne des personnages r\u00e9alistes confront\u00e9s \u00e0 des accidents de voiture et qui d\u00e9couvrent rapidement le \u00ab bon c\u00f4t\u00e9 des choses \u00bb gr\u00e2ce \u00e0 M. Maaco, ainsi que des membres de la famille, des voisins et des passants de confiance qui ont fait l’exp\u00e9rience du \u00ab bon c\u00f4t\u00e9 des choses \u00bb de Maaco.<\/p>\n

Du country moderne au pop-punk en passant par le hip-hop des ann\u00e9es 90, les paroles ont \u00e9t\u00e9 \u00e9crites par Mythic, et la musique a \u00e9t\u00e9 compos\u00e9e et produite par Duotone Audio Group. Chaque publicit\u00e9 raconte l’histoire d\u2019un \u00ab Oh-Oh \u00bb de tous les jours \u00e0 travers un genre musical diff\u00e9rent, les paroles \u00e9tant le dialogue interpr\u00e9t\u00e9 par les personnages.<\/p>\n

Ne pas se contenter de cr\u00e9er des publicit\u00e9s<\/strong><\/h2>\n

\u00ab Nous n’avions pas l’intention de nous contenter de cr\u00e9er des publicit\u00e9s. Nous voulions tirer parti du succ\u00e8s musical de la campagne originale en cr\u00e9ant des vers d’oreille m\u00e9morables et des mini-clips, et il \u00e9tait donc essentiel de trouver les bons collaborateurs cr\u00e9atifs \u00bb, a d\u00e9clar\u00e9 David Olsen, directeur ex\u00e9cutif de la cr\u00e9ation chez Mythic.<\/p>\n

Le concept a attir\u00e9 l’attention du c\u00e9l\u00e8bre r\u00e9alisateur Drew Kirsch de la soci\u00e9t\u00e9 de production Tomorrow. Connu pour son travail avec Sony, PetSmart et les clips musicaux embl\u00e9matiques \u00ab You Need to Calm Down \u00bb et \u00ab Lover \u00bb de Taylor Swift, M. Kirsch apporte son style fantaisiste et ses techniques de color-blocking \u00e0 la campagne, traduisant le th\u00e8me \u00ab Upside \u00bb en visuels vibrants et en r\u00e9cits \u00e9nergiques.<\/p>\n

\u00ab Cette campagne a \u00e9t\u00e9 l’une des plus amusantes que j’aie jamais r\u00e9alis\u00e9es, a d\u00e9clar\u00e9 M. Kirsch. Il contenait tous les ingr\u00e9dients parfaits : des chansons distinctes et accrocheuses que l’on ne peut s’enlever de la t\u00eate, un humour intelligent qui vend parfaitement les id\u00e9es, et la possibilit\u00e9 de construire des mondes color\u00e9s. J’ai \u00e9galement eu beaucoup de plaisir \u00e0 travailler avec tous les membres de l\u2019\u00e9quipe. \u00bb<\/p>\n

Les publicit\u00e9s t\u00e9l\u00e9vis\u00e9es seront diffus\u00e9es dans des formats de 15 secondes sur les r\u00e9seaux c\u00e2bl\u00e9s et en ligne, et dans des formats de 30 secondes et de 15 secondes sur les canaux num\u00e9riques et sociaux : des formats de 30 secondes et de 15 secondes sur les canaux num\u00e9riques et sociaux. La campagne comprendra \u00e9galement une diffusion audio en continu, de la publicit\u00e9 imprim\u00e9e, des m\u00e9dias sociaux et de la publicit\u00e9 num\u00e9rique. Les \u00e9l\u00e9ments de la campagne publicitaire nationale 2024 de Maaco sont disponibles sur la cha\u00eene YouTube de Maaco<\/a>.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Maaco a lanc\u00e9 sa nouvelle campagne publicitaire nationale, Join the Upside (\u00ab Rejoignez le bon c\u00f4t\u00e9 des choses \u00bb). S’appuyant sur le succ\u00e8s de la campagne Upside of Uh-Ohs (\u00ab Le bon c\u00f4t\u00e9 des Oh-Oh \u00bb) de 2021, qui a permis \u00e0 Maaco de r\u00e9aliser la meilleure ann\u00e9e de ventes de son histoire, cette derni\u00e8re…<\/p>\n","protected":false},"author":18,"featured_media":404477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[610,822],"tags":[5481,842],"class_list":["post-404484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carrosserie","category-carrosserie-communique","tag-maaco-fr","tag-vente-et-marketing-fr"],"acf":[],"yoast_head":"\nUne nouvelle campagne musicale et ludique pour Maaco - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/carrosserie\/2024\/02\/14\/une-nouvelle-campagne-musicale-et-ludique-pour-maaco\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Une nouvelle campagne musicale et ludique pour Maaco\" \/>\n<meta property=\"og:description\" content=\"Maaco a lanc\u00e9 sa nouvelle campagne publicitaire nationale, Join the Upside (\u00ab Rejoignez le bon c\u00f4t\u00e9 des choses \u00bb). 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