{"id":404385,"date":"2024-02-12T16:46:45","date_gmt":"2024-02-12T21:46:45","guid":{"rendered":"https:\/\/autosphere.ca\/?p=404385"},"modified":"2024-02-12T16:46:45","modified_gmt":"2024-02-12T21:46:45","slug":"une-etude-de-clarivoy-revele-quautohebdo-net-influe-sur-la-majorite-des-ventes-de-vehicules-au-canada","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2024\/02\/12\/une-etude-de-clarivoy-revele-quautohebdo-net-influe-sur-la-majorite-des-ventes-de-vehicules-au-canada\/","title":{"rendered":"Une \u00e9tude de Clarivoy r\u00e9v\u00e8le qu\u2019AutoHebdo.net influe sur la majorit\u00e9 des ventes de v\u00e9hicules au Canada"},"content":{"rendered":"<p><strong>AutoHebdo.net\/AutoTrader ont annonc\u00e9 les r\u00e9sultats d&rsquo;une \u00e9tude exhaustive qui souligne la valeur unique qu&rsquo;il apporte aux concessionnaires automobiles en stimulant les ventes de v\u00e9hicules.<\/strong><\/p>\n<p>L&rsquo;\u00e9tude, men\u00e9e en collaboration avec Clarivoy, leader en mati\u00e8re de ciblage et de mesure bas\u00e9s sur l&rsquo;identit\u00e9 pour les sp\u00e9cialistes du marketing automobile, s&rsquo;est attach\u00e9e \u00e0 comprendre l&rsquo;impact des diff\u00e9rents canaux de marketing sur les ventes de v\u00e9hicules dans le paysage automobile canadien.<\/p>\n<p>Un \u00e9chantillon de 2 223 ventes de v\u00e9hicules entre 2022 et 2023 a servi de base \u00e0 cette \u00e9tude. Les r\u00e9sultats r\u00e9v\u00e8lent une r\u00e9alit\u00e9 convaincante : AutoTrader a jou\u00e9 un r\u00f4le essentiel en influen\u00e7ant 60 % (+\/-2 %) de ces ventes de v\u00e9hicules. En comparaison, les annonces payantes de Google, comprenant les annonces de recherche et les annonces de v\u00e9hicules, ont contribu\u00e9 \u00e0 6 % (+\/-2 %) des ventes de v\u00e9hicules.<\/p>\n<p>Il convient de noter l&rsquo;intrigant sch\u00e9ma d\u00e9couvert dans les 6 % de ventes influenc\u00e9es par les annonces payantes de Google. Remarquablement, au sein de ce sous-ensemble, une tendance encore plus convaincante \u00e9merge : 70 % de ces consommateurs ont \u00e9galement visit\u00e9 AutoHebdo.net \u00e0 un moment ou \u00e0 un autre de leur parcours d&rsquo;achat.<\/p>\n<p>\u00ab Soulignant davantage le r\u00f4le d&rsquo;AutoTrader, parmi ces consommateurs, cette \u00e9tude a r\u00e9v\u00e9l\u00e9 qu&rsquo;un pourcentage important (55 %) a d&rsquo;abord entam\u00e9 son parcours avec AutoHebdo.net, puis s&rsquo;est engag\u00e9 avec des annonces payantes de Google avant d&rsquo;en arriver \u00e0 sa d\u00e9cision d\u2019achat \u00bb, a d\u00e9clar\u00e9 Mike Kilinski, vice-pr\u00e9sident du produit, des donn\u00e9es et de l&rsquo;analyse chez AutoHebdo.net. \u00ab Ce parcours complexe du consommateur met en \u00e9vidence la position d\u00e9terminante d&rsquo;AutoTrader pour guider les consommateurs dans leur d\u00e9cision. \u00bb<\/p>\n<h2><strong>Cr\u00e9dibilit\u00e9 de l&rsquo;\u00e9tude<\/strong><\/h2>\n<p>La cr\u00e9dibilit\u00e9 de cette \u00e9tude est renforc\u00e9e par Clarivoy, un partenaire tiers respect\u00e9 pour l&rsquo;analyse des donn\u00e9es. Gr\u00e2ce \u00e0 une technique m\u00e9ticuleuse d&rsquo;attribution multicanal, l&rsquo;\u00e9tude garantit une \u00e9valuation compl\u00e8te des influences du marketing.<\/p>\n<p>Il est int\u00e9ressant de noter qu&rsquo;une \u00e9tude similaire men\u00e9e aux \u00c9tats-Unis avec un plus grand nombre de v\u00e9hicules dans l&rsquo;ensemble comparatif en raison de la taille du march\u00e9 a r\u00e9v\u00e9l\u00e9 une tendance comparable.<\/p>\n<p>\u00ab L&rsquo;\u00e9tude est une ressource pr\u00e9cieuse pour les concessionnaires, car elle met en lumi\u00e8re les dynamiques nuanc\u00e9es des d\u00e9cisions des consommateurs dans le secteur automobile. Alors que les annonces Google Paid peuvent convenir \u00e0 certains sc\u00e9narios, l&rsquo;influence unique d&rsquo;AutoTrader brille dans des environnements o\u00f9 les parcours complets des consommateurs et les achats crois\u00e9s m\u00e9ticuleux font partie int\u00e9grante du processus d\u2019achat \u00bb, a d\u00e9clar\u00e9 Ian MacDonald, directeur du marketing chez AutoHebdo.net.<\/p>\n<p>Les r\u00e9sultats de l&rsquo;\u00e9tude t\u00e9moignent de l&rsquo;engagement sinc\u00e8re d&rsquo;AutoTrader \u00e0 favoriser la croissance commerciale des concessionnaires en fournissant une perspective claire sur le comportement et les pr\u00e9f\u00e9rences des consommateurs.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AutoHebdo.net\/AutoTrader ont annonc\u00e9 les r\u00e9sultats d&rsquo;une \u00e9tude exhaustive qui souligne la valeur unique qu&rsquo;il apporte aux concessionnaires automobiles en stimulant les ventes de v\u00e9hicules. L&rsquo;\u00e9tude, men\u00e9e en collaboration avec Clarivoy, leader en mati\u00e8re de ciblage et de mesure bas\u00e9s sur l&rsquo;identit\u00e9 pour les sp\u00e9cialistes du marketing automobile, s&rsquo;est attach\u00e9e \u00e0 comprendre l&rsquo;impact des diff\u00e9rents canaux&#8230;<\/p>\n","protected":false},"author":18,"featured_media":404383,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[823,646,5601],"tags":[2399,4843,5450,842],"class_list":["post-404385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concessionnaires-communique","category-concessionnaires","category-constructeur-automobile","tag-autohebdo","tag-autotrader-fr","tag-sondage","tag-vente-et-marketing-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Une \u00e9tude de Clarivoy r\u00e9v\u00e8le qu\u2019AutoHebdo.net influe sur la majorit\u00e9 des ventes de v\u00e9hicules au Canada - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2024\/02\/12\/une-etude-de-clarivoy-revele-quautohebdo-net-influe-sur-la-majorite-des-ventes-de-vehicules-au-canada\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Une \u00e9tude de Clarivoy r\u00e9v\u00e8le qu\u2019AutoHebdo.net influe sur la majorit\u00e9 des ventes de v\u00e9hicules au Canada\" \/>\n<meta property=\"og:description\" content=\"AutoHebdo.net\/AutoTrader ont annonc\u00e9 les r\u00e9sultats d&rsquo;une \u00e9tude exhaustive qui souligne la valeur unique qu&rsquo;il apporte aux concessionnaires automobiles en stimulant les ventes de v\u00e9hicules. L&rsquo;\u00e9tude, men\u00e9e en collaboration avec Clarivoy, leader en mati\u00e8re de ciblage et de mesure bas\u00e9s sur l&rsquo;identit\u00e9 pour les sp\u00e9cialistes du marketing automobile, s&rsquo;est attach\u00e9e \u00e0 comprendre l&rsquo;impact des diff\u00e9rents canaux...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2024\/02\/12\/une-etude-de-clarivoy-revele-quautohebdo-net-influe-sur-la-majorite-des-ventes-de-vehicules-au-canada\/\" \/>\n<meta property=\"og:site_name\" content=\"Autosphere\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/autosphere.ca\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-12T21:46:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/autosphere.ca\/wp-content\/uploads\/2024\/02\/WP_Survey.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"758\" \/>\n\t<meta property=\"og:image:height\" content=\"585\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shirley Brown\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@autosphere_ca\" \/>\n<meta name=\"twitter:site\" content=\"@autosphere_ca\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shirley Brown\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2024\/02\/12\/une-etude-de-clarivoy-revele-quautohebdo-net-influe-sur-la-majorite-des-ventes-de-vehicules-au-canada\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2024\/02\/12\/une-etude-de-clarivoy-revele-quautohebdo-net-influe-sur-la-majorite-des-ventes-de-vehicules-au-canada\/\"},\"author\":{\"name\":\"Shirley Brown\",\"@id\":\"https:\/\/autosphere.ca\/fr\/#\/schema\/person\/f65c63614f1fafed9ccaed731a7e769a\"},\"headline\":\"Une \u00e9tude de Clarivoy r\u00e9v\u00e8le qu\u2019AutoHebdo.net influe sur la majorit\u00e9 des ventes de v\u00e9hicules au Canada\",\"datePublished\":\"2024-02-12T21:46:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2024\/02\/12\/une-etude-de-clarivoy-revele-quautohebdo-net-influe-sur-la-majorite-des-ventes-de-vehicules-au-canada\/\"},\"wordCount\":517,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/autosphere.ca\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2024\/02\/12\/une-etude-de-clarivoy-revele-quautohebdo-net-influe-sur-la-majorite-des-ventes-de-vehicules-au-canada\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/autosphere.ca\/wp-content\/uploads\/2024\/02\/WP_Survey.jpg\",\"keywords\":[\"autoHEBDO.net\",\"AutoTrader\",\"Sondage\",\"Vente et marketing\"],\"articleSection\":[\"Communiqu\u00e9 de presse\",\"Concessionnaires\",\"Constructeurs et concessionnaires automobiles\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2024\/02\/12\/une-etude-de-clarivoy-revele-quautohebdo-net-influe-sur-la-majorite-des-ventes-de-vehicules-au-canada\/#respond\"]}],\"copyrightYear\":\"2024\",\"copyrightHolder\":{\"@id\":\"https:\/\/autosphere.ca\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2024\/02\/12\/une-etude-de-clarivoy-revele-quautohebdo-net-influe-sur-la-majorite-des-ventes-de-vehicules-au-canada\/\",\"url\":\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2024\/02\/12\/une-etude-de-clarivoy-revele-quautohebdo-net-influe-sur-la-majorite-des-ventes-de-vehicules-au-canada\/\",\"name\":\"Une \u00e9tude de Clarivoy r\u00e9v\u00e8le qu\u2019AutoHebdo.net influe sur la majorit\u00e9 des ventes de v\u00e9hicules au Canada - 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