{"id":403607,"date":"2024-01-19T11:24:04","date_gmt":"2024-01-19T16:24:04","guid":{"rendered":"https:\/\/autosphere.ca\/?p=403607"},"modified":"2024-01-27T11:27:20","modified_gmt":"2024-01-27T16:27:20","slug":"perspectives-economiques-2024-annee-du-reequilibrage","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2024\/01\/19\/perspectives-economiques-2024-annee-du-reequilibrage\/","title":{"rendered":"Perspectives \u00e9conomiques : 2024, ann\u00e9e du \u00ab r\u00e9\u00e9quilibrage \u00bb ?"},"content":{"rendered":"

Les tendances indiquent une plus grande stabilit\u00e9 des ventes d’automobiles en 2024.<\/strong><\/p>\n

Bonne ann\u00e9e et bienvenue en 2024. L’ann\u00e9e derni\u00e8re a \u00e9t\u00e9 une p\u00e9riode de reprise pour les ventes de voitures neuves au Canada qui, ces derni\u00e8res ann\u00e9es, s’\u00e9taient essouffl\u00e9es en raison de vents contraires tels qu’une production limit\u00e9e, des retards d’exp\u00e9dition et de faibles stocks chez les concessionnaires. Malgr\u00e9 l’att\u00e9nuation de ces difficult\u00e9s, il y a encore des progr\u00e8s \u00e0 faire, car 2024 sera probablement une ann\u00e9e de \u00ab\u00a0r\u00e9\u00e9quilibrage\u00a0\u00bb.<\/p>\n

Selon Wards Automotive, les ventes de v\u00e9hicules l\u00e9gers neufs au Canada ont atteint 1,68 million en 2023, ce qui correspond \u00e0 une hausse de 10,6 % en glissement annuel. Bien qu’il y ait eu un ralentissement du rythme des ventes au cours de l’\u00e9t\u00e9, les Canadiens ayant d\u00fb faire face aux incendies de for\u00eat, aux gr\u00e8ves et \u00e0 la hausse des taux d’int\u00e9r\u00eat, les ventes corrig\u00e9es des variations saisonni\u00e8res ont augment\u00e9 au cours de tous les mois de la seconde moiti\u00e9 de 2023, \u00e0 l’exception d’un seul. La majeure partie du rebond a \u00e9t\u00e9 attribu\u00e9e \u00e0 la hausse des camions l\u00e9gers, dont les ventes ont augment\u00e9 de 12,2 % en glissement annuel pour atteindre 1,42 million.<\/p>\n

Rebond modeste des ventes de v\u00e9hicules<\/strong><\/h2>\n

Dans le m\u00eame temps, le rebond des ventes de voitures a \u00e9t\u00e9 beaucoup plus modeste, en hausse de 2,3 % en glissement annuel pour atteindre 267 000 unit\u00e9s, principalement en raison de l’augmentation des volumes des mod\u00e8les de luxe, qui repr\u00e9sentent une vente de voitures neuves sur quatre. M\u00eame avec cette forte croissance dans le segment des camionnettes, qui est maintenant proche des niveaux de 2019, les ventes de voitures neuves pour l’ann\u00e9e restent inf\u00e9rieures de plus de 10 % aux niveaux d’avant la pand\u00e9mie, car les ventes globales dans le segment des voitures repr\u00e9sentent pr\u00e8s de la moiti\u00e9 de ce qu’elles \u00e9taient en 2019.<\/p>\n

La rapidit\u00e9 avec laquelle les ventes par type de v\u00e9hicule ont rebondi s’explique en partie par l’\u00e9volution des facteurs li\u00e9s \u00e0 l’offre. La production nord-am\u00e9ricaine de camions l\u00e9gers a retrouv\u00e9 les volumes d’avant la pand\u00e9mie, tandis que les niveaux de production des voitures se sont am\u00e9lior\u00e9s, mais restent un tiers en dessous des niveaux d’avant la pand\u00e9mie. Compte tenu des contraintes de production, les constructeurs automobiles ont probablement donn\u00e9 la priorit\u00e9 aux camionnettes et aux v\u00e9hicules \u00e0 plus forte marge qui repr\u00e9sentent la plus grande part de march\u00e9. La production automobile \u00e9tant revenue \u00e0 des niveaux proches de ceux d’avant la pand\u00e9mie, il faudra du temps pour que les stocks encore en cours de reconstitution se reconstituent. Pour l’ann\u00e9e \u00e0 venir, nous nous attendons \u00e0 un nouveau r\u00e9\u00e9quilibrage du march\u00e9 automobile, \u00e0 mesure que l’offre et la demande se rapprochent.<\/p>\n

L’inflation diminue, mais reste difficile \u00e0 ma\u00eetriser<\/h2>\n

La croissance des ventes de v\u00e9hicules, exprim\u00e9e en pourcentage, devrait ralentir par rapport au rythme de l’ann\u00e9e derni\u00e8re, \u00e0 mesure que le r\u00e9\u00e9quilibrage se poursuit. Les taux d’int\u00e9r\u00eat \u00e9lev\u00e9s actuels continuent de peser sur la demande des consommateurs. La Banque du Canada a continu\u00e9 \u00e0 relever son taux directeur en 2023 et continue \u00e0 surveiller les tendances alors qu’elle s’efforce de ramener l’inflation vers son objectif de 2 %. L’inflation globale annuelle est pass\u00e9e du pic de 8,1 % \u00e0 la mi-2022 \u00e0 3,4 % \u00e0 la fin de 2023.<\/p>\n

Malgr\u00e9 ces progr\u00e8s, le rythme de retour de l’inflation \u00e0 l’objectif a \u00e9t\u00e9 lent ces derniers mois, alors que les effets des hausses de taux d’int\u00e9r\u00eat continuent de se faire sentir dans l’\u00e9conomie. La Banque du Canada devrait maintenir son taux directeur inchang\u00e9 \u00e0 court terme, les r\u00e9ductions n’\u00e9tant pas attendues avant le milieu de l’ann\u00e9e. Lorsque la Banque du Canada commencera \u00e0 assouplir sa politique mon\u00e9taire, cela devrait soulager les finances des m\u00e9nages et stimuler la demande, car son taux directeur s’\u00e9tablira \u00e0 des niveaux plus \u00e9lev\u00e9s que les taux d’avant la pand\u00e9mie vers 2025.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Les tendances indiquent une plus grande stabilit\u00e9 des ventes d’automobiles en 2024. Bonne ann\u00e9e et bienvenue en 2024. L’ann\u00e9e derni\u00e8re a \u00e9t\u00e9 une p\u00e9riode de reprise pour les ventes de voitures neuves au Canada qui, ces derni\u00e8res ann\u00e9es, s’\u00e9taient essouffl\u00e9es en raison de vents contraires tels qu’une production limit\u00e9e, des retards d’exp\u00e9dition et de faibles…<\/p>\n","protected":false},"author":455,"featured_media":390741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[808,646],"tags":[4354,842],"class_list":["post-403607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chroniques-experts-concessionnaires","category-concessionnaires","tag-scotiabank-economics","tag-vente-et-marketing-fr"],"acf":[],"yoast_head":"\nPerspectives \u00e9conomiques : 2024, ann\u00e9e du \u00ab r\u00e9\u00e9quilibrage \u00bb ? - Autosphere<\/title>\n<meta name=\"description\" content=\"Stabilisation des ventes de 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