{"id":403361,"date":"2024-01-18T14:01:54","date_gmt":"2024-01-18T19:01:54","guid":{"rendered":"https:\/\/autosphere.ca\/?p=403361"},"modified":"2024-01-24T14:02:53","modified_gmt":"2024-01-24T19:02:53","slug":"pirelli-renouvelle-sa-plateforme-de-commerce-electronique-b2b","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/pneus\/2024\/01\/18\/pirelli-renouvelle-sa-plateforme-de-commerce-electronique-b2b\/","title":{"rendered":"Pirelli renouvelle sa plateforme de commerce \u00e9lectronique B2B"},"content":{"rendered":"<p><strong>TyreClub+, la plateforme de vente de pneus B2B de Pirelli lanc\u00e9e il y a 10 ans, a \u00e9t\u00e9 enti\u00e8rement revue. Aujourd&rsquo;hui, cet outil de travail est encore plus facile et plus efficace \u00e0 utiliser, offrant aux revendeurs de pneus une meilleure exp\u00e9rience num\u00e9rique. <\/strong><\/p>\n<p>De nombreuses nouvelles fonctionnalit\u00e9s ont \u00e9t\u00e9 introduites, notamment le suivi en temps r\u00e9el des livraisons, une gestion plus simple des commandes, l&rsquo;acc\u00e8s aux donn\u00e9es et aux statistiques, et toutes les derni\u00e8res nouvelles du monde de Pirelli.<\/p>\n<h2><strong>Innovation tout au long du processus de commande<\/strong><\/h2>\n<p>La derni\u00e8re version de TyreClub+ facilite les commandes et permet de v\u00e9rifier les pneus disponibles de mani\u00e8re plus rapide et plus intuitive, gr\u00e2ce \u00e0 de nouveaux filtres qui simplifient les r\u00e9sultats de la recherche. Outre la liste des produits recherch\u00e9s, la plateforme indique les produits actuellement disponibles et en quelles quantit\u00e9s, o\u00f9 ils se trouvent et combien ils co\u00fbtent, en signalant \u00e9galement les \u00e9ventuelles promotions propos\u00e9es. Un nouveau syst\u00e8me de suivi a \u00e9galement \u00e9t\u00e9 mis en place pour contr\u00f4ler l&rsquo;\u00e9tat des livraisons en temps r\u00e9el, ainsi que des dates de livraison plus pr\u00e9cises et un journal des commandes individuelles remontant \u00e0 18 mois.<\/p>\n<h2><strong>Tenir les clients constamment inform\u00e9s<\/strong><\/h2>\n<p>Les commandes ainsi que toutes les communications destin\u00e9es aux revendeurs de pneus sont accessibles directement \u00e0 partir de la page d&rsquo;accueil, afin de rester inform\u00e9 de toutes les nouveaut\u00e9s de Pirelli, y compris les lancements de produits, les expositions \u00e0 venir et les campagnes de vente. Les informations sur les produits peuvent \u00eatre obtenues rapidement gr\u00e2ce \u00e0 des fiches techniques d\u00e9taill\u00e9es, des r\u00e9sultats de tests et d&rsquo;autres contenus multim\u00e9dias attrayants.<\/p>\n<h2><strong>Une solution num\u00e9rique innovante qui r\u00e9pond aux besoins de chaque client<\/strong><\/h2>\n<p>Les besoins fondamentaux de l&rsquo;utilisateur sont au c\u0153ur de la nouvelle plate-forme. Les personnes qui l&rsquo;utiliseront effectivement ont \u00e9t\u00e9 longuement interrog\u00e9es tout au long du processus de conception. En plus d&rsquo;\u00eatre con\u00e7u sur mesure pour r\u00e9pondre \u00e0 leurs besoins, TyreClub+ a \u00e9t\u00e9 d\u00e9velopp\u00e9 dans le cadre d&rsquo;un processus num\u00e9rique plus large visant \u00e0 cr\u00e9er de la valeur pour les clients en leur offrant le meilleur service possible et en soutenant leurs activit\u00e9s commerciales dans tous les domaines. Des experts en exp\u00e9rience utilisateur dans le domaine du commerce \u00e9lectronique ont particip\u00e9 \u00e0 la cr\u00e9ation de cette derni\u00e8re interface, garantissant ainsi que des informations plus nombreuses et de meilleure qualit\u00e9 sont facilement accessibles en quelques clics. D&rsquo;un point de vue technologique, la plateforme a \u00e9t\u00e9 enti\u00e8rement d\u00e9velopp\u00e9e dans le nuage sur Salesforce.com, un leader mondial des solutions CRM, ce qui garantit des normes \u00e9lev\u00e9es de performance, de fiabilit\u00e9, de s\u00e9curit\u00e9 et de durabilit\u00e9. En effet, gr\u00e2ce \u00e0 cette transformation technologique, lorsqu&rsquo;elle sera pleinement op\u00e9rationnelle, Pirelli r\u00e9duira les \u00e9missions de CO2 de 40% par rapport aux syst\u00e8mes actuels.<\/p>\n<h2><strong>Prochaines \u00e9tapes<\/strong><\/h2>\n<p>La nouvelle plateforme, lanc\u00e9e en janvier dernier en Italie et en Allemagne, est d\u00e9sormais active dans d&rsquo;autres pays europ\u00e9ens et internationaux, tels que l&rsquo;Australie, la France, le Japon, la Pologne, le Portugal, l&rsquo;Espagne, la Turquie, le Royaume-Uni et les \u00c9tats-Unis, et atteindra par la suite d&rsquo;autres march\u00e9s au cours de l&rsquo;ann\u00e9e 2024 avec des fonctionnalit\u00e9s de plus en plus avanc\u00e9es. La plus r\u00e9cente permet aux d\u00e9taillants de pneus de se tenir inform\u00e9s de toutes les derni\u00e8res campagnes commerciales, en mettant en \u00e9vidence les dates d&rsquo;expiration et les objectifs, avec une vision claire des avantages.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TyreClub+, la plateforme de vente de pneus B2B de Pirelli lanc\u00e9e il y a 10 ans, a \u00e9t\u00e9 enti\u00e8rement revue. Aujourd&rsquo;hui, cet outil de travail est encore plus facile et plus efficace \u00e0 utiliser, offrant aux revendeurs de pneus une meilleure exp\u00e9rience num\u00e9rique. De nombreuses nouvelles fonctionnalit\u00e9s ont \u00e9t\u00e9 introduites, notamment le suivi en temps&#8230;<\/p>\n","protected":false},"author":18,"featured_media":403358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[826,599],"tags":[2434,842],"class_list":["post-403361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pneus-communique","category-pneus","tag-pirelli-fr","tag-vente-et-marketing-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pirelli renouvelle sa plateforme de commerce \u00e9lectronique B2B - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/pneus\/2024\/01\/18\/pirelli-renouvelle-sa-plateforme-de-commerce-electronique-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pirelli renouvelle sa plateforme de commerce \u00e9lectronique B2B\" \/>\n<meta property=\"og:description\" content=\"TyreClub+, la plateforme de vente de pneus B2B de Pirelli lanc\u00e9e il y a 10 ans, a \u00e9t\u00e9 enti\u00e8rement revue. 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