{"id":399659,"date":"2023-11-24T10:21:45","date_gmt":"2023-11-24T15:21:45","guid":{"rendered":"https:\/\/autosphere.ca\/?p=399659"},"modified":"2023-11-24T10:21:45","modified_gmt":"2023-11-24T15:21:45","slug":"ameliorer-lexperience-automobile","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2023\/11\/24\/ameliorer-lexperience-automobile\/","title":{"rendered":"Am\u00e9liorer l’exp\u00e9rience automobile"},"content":{"rendered":"

Le th\u00e8me de RevOLUTION vise \u00e0 offrir une immersion compl\u00e8te dans le monde de l’automobile pour le\u00a0<\/b>Salon international de l’automobile du Canada (<\/span><\/strong>CIAS) en 2024<\/b><\/p>\n

De l’avis g\u00e9n\u00e9ral, le Salon international de l’auto de 2023 a \u00e9t\u00e9 un grand succ\u00e8s et, pour les constructeurs qui y ont particip\u00e9, il s’est av\u00e9r\u00e9 \u00eatre une exp\u00e9rience de marque v\u00e9ritablement interactive, plut\u00f4t qu’une simple collection de v\u00e9hicules expos\u00e9s. Et pour ceux qui ne l’ont pas fait, le salon 2023 a clairement montr\u00e9 qu’il y avait un r\u00e9el app\u00e9tit parmi les consommateurs pour ce que les secteurs de l’automobile et de la mobilit\u00e9 peuvent leur apporter. Il s’agit donc d’un th\u00e8me cl\u00e9 que nous poursuivrons dans le cadre de CIAS 2024 (qui se d\u00e9roulera du 16 au 25 f\u00e9vrier au Palais des congr\u00e8s du Toronto m\u00e9tropolitain). Jusqu’\u00e0 pr\u00e9sent, les signes sont tr\u00e8s encourageants : Nous avons vu davantage de fabricants participer pour 2024, ce qui, avec l’am\u00e9lioration de la disponibilit\u00e9 des produits, est de bon augure pour l’\u00e9v\u00e8nement.<\/p>\n

Trouver l’\u00e9quilibre<\/b><\/h2>\n

Embrasser de nouveaux concepts, tels que l’avenir de la mobilit\u00e9, est crucial pour le salon, d’o\u00f9 notre th\u00e8me RevOLUTION pour 2024 qui met l’accent sur la diversification des solutions technologiques et des groupes motopropulseurs \u00e0 laquelle nous assistons actuellement, comme le MCI, les hybrides et les V\u00c9. Il est \u00e9galement important de trouver un \u00e9quilibre et d’inclure quelque chose pour tout le monde. C’est l’une des raisons pour lesquelles les nouveaux v\u00e9hicules occupent et continueront d’occuper une place pr\u00e9pond\u00e9rante au salon de l’automobile, donnant aux FEO et aux concessionnaires l’occasion d’entrer en contact avec les consommateurs et de g\u00e9n\u00e9rer des opportunit\u00e9s commerciales.<\/p>\n

D’autre part, le CIAS est aussi un lieu de divertissement et, ann\u00e9e apr\u00e8s ann\u00e9e, nous avons constat\u00e9 que des manifestations telles qu’Auto Exotica et le Cobble Beach Concours d’Elegance continuent d’\u00eatre tr\u00e8s populaires. Pour de nombreux participants, ces v\u00e9hicules repr\u00e9sentent des choix aspirationnels, ce qui est tr\u00e8s important lorsque l’on pense \u00e0 ce qui motive le secteur de la vente au d\u00e9tail d’automobiles. Nous voulons \u00e9galement divertir et informer, c’est pourquoi il y a de nombreuses expositions interactives pour les visiteurs et les familles et c’est pourquoi nous avons \u00e9t\u00e9 en mesure de former d’excellents partenariats avec des marques de premier plan telles que Lego et Mattel.<\/p>\n

L’accent mis sur la famille est un \u00e9l\u00e9ment tr\u00e8s important du CIAS, car l’achat d’un v\u00e9hicule n’est g\u00e9n\u00e9ralement pas une d\u00e9cision individuelle et implique souvent toute la famille. Nous voulons \u00e9galement captiver la nouvelle g\u00e9n\u00e9ration, c’est pourquoi il est essentiel pour le salon, les concessionnaires et les constructeurs qui soutiennent l’\u00e9v\u00e8nement, d’avoir des pr\u00e9sentations et des caract\u00e9ristiques qui int\u00e9ressent les enfants et les jeunes adultes.<\/p>\n

L’exp\u00e9rience visc\u00e9rale est importante<\/b><\/h2>\n

Bien que l’accent ait \u00e9t\u00e9 mis sur les exp\u00e9riences num\u00e9riques de vente au d\u00e9tail d’automobiles \u2013 une tendance que nous avons vue s’acc\u00e9l\u00e9rer pendant la pand\u00e9mie de COVID-19 \u2013 nos recherches et notre exp\u00e9rience ont montr\u00e9 que les consommateurs veulent toujours cette exp\u00e9rience visc\u00e9rale lorsqu’il s’agit d’acheter un v\u00e9hicule. Ainsi, m\u00eame si la technologie num\u00e9rique nous a permis d’\u00e9tendre notre port\u00e9e dans tout le pays, permettant aux gens de continuer \u00e0 vivre le Salon de l’auto m\u00eame s’ils ne peuvent pas y assister en personne, cette possibilit\u00e9 physique de s’asseoir et d’essayer les v\u00e9hicules expos\u00e9s reste une partie essentielle de l’exp\u00e9rience d’achat du consommateur – qui continue \u00e0 vendre des voitures et \u00e0 susciter l’enthousiasme longtemps apr\u00e8s le Salon de l’auto lui-m\u00eame.<\/p>\n

Un facteur cl\u00e9 pour le CIAS \u00e0 l’avenir est la capacit\u00e9 de continuer \u00e0 construire un public capable d’interagir avec nous, car c’est ce qui suscite l’int\u00e9r\u00eat et, en fin de compte, les ventes pour l’industrie. Cela signifie qu’il faut offrir une exp\u00e9rience immersive qui continue de susciter l’enthousiasme et l’enthousiasme \u00e0 travers des exp\u00e9riences num\u00e9riques et physiques, en suscitant \u00e0 la fois la passion et la performance dans l’un des secteurs les plus dynamiques et les plus importants de l’\u00e9conomie canadienne. Vive la RevOLUTION !<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Le th\u00e8me de RevOLUTION vise \u00e0 offrir une immersion compl\u00e8te dans le monde de l’automobile pour le\u00a0Salon international de l’automobile du Canada (CIAS) en 2024 De l’avis g\u00e9n\u00e9ral, le Salon international de l’auto de 2023 a \u00e9t\u00e9 un grand succ\u00e8s et, pour les constructeurs qui y ont particip\u00e9, il s’est av\u00e9r\u00e9 \u00eatre une exp\u00e9rience de…<\/p>\n","protected":false},"author":414,"featured_media":368119,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[808,646],"tags":[4841,2393,838,3656],"class_list":["post-399659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chroniques-experts-concessionnaires","category-concessionnaires","tag-cias-fr","tag-cias","tag-evenement-fr","tag-ve"],"acf":[],"yoast_head":"\nAm\u00e9liorer l'exp\u00e9rience automobile - Autosphere<\/title>\n<meta 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