{"id":397153,"date":"2023-10-19T12:36:25","date_gmt":"2023-10-19T16:36:25","guid":{"rendered":"https:\/\/autosphere.ca\/?p=397153"},"modified":"2023-10-19T12:36:25","modified_gmt":"2023-10-19T16:36:25","slug":"napa-autopro-lance-sa-nouvelle-campagne-publicitaire","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/mecanique\/2023\/10\/19\/napa-autopro-lance-sa-nouvelle-campagne-publicitaire\/","title":{"rendered":"NAPA AUTOPRO lance sa nouvelle campagne publicitaire"},"content":{"rendered":"<p><b>L\u2019agence R\u00e9servoir et <\/b><b>NAPA Canada<\/b><b> poursuivent leur collaboration amorc\u00e9e en 2017 et lancent une nouvelle campagne publicitaire pour <\/b><b>NAPA AUTOPRO<\/b><b> en pr\u00e9vision de la prochaine saison de la LNH.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00ab Depuis notre association, il y a plus de cinq ans, nous avons cr\u00e9\u00e9 la plateforme \u00ab\u00a0C\u2019est vrai\u00a0\u00bb, qui prend racine dans l\u2019authenticit\u00e9 des propri\u00e9taires et du personnel qui exploitent nos ateliers de service \u00bb, explique \u00c9ric Dufresne, directeur marketing chez NAPA.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00ab La campagne conna\u00eet un succ\u00e8s tant aupr\u00e8s du public que des membres, ajoute Genevi\u00e8ve Roy, directrice conseil chez R\u00e9servoir. C\u2019est pourquoi nous choisissons de la nourrir en mettant toujours en lumi\u00e8re l\u2019expertise m\u00e9canique, la relation privil\u00e9gi\u00e9e avec NAPA Pi\u00e8ces d\u2019auto et la plus-value d\u2019avoir un r\u00e9seau compos\u00e9 de propri\u00e9taires exploitants dans plus de 600 points de service \u00e0 travers le Canada. \u00bb<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00ab C\u2019est un d\u00e9fi de renouveler chaque ann\u00e9e une plateforme, tout en conservant l\u2019int\u00e9r\u00eat du public pour les personnages et les messages, pr\u00e9cise Yves Perreault, directeur de cr\u00e9ation \u00e0 l\u2019agence. Or, au fil des ex\u00e9cutions, nous avons trouv\u00e9 un langage qui nous appartient, qui pla\u00eet et qui continue \u00e0 b\u00e2tir du capital de sympathie pour la marque NAPA AUTOPRO. \u00bb<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campagne compte trois messages diffus\u00e9s \u00e0 la t\u00e9l\u00e9 durant les matchs de hockey des \u00e9quipes canadiennes de la LNH, le tout en parall\u00e8le avec des int\u00e9grations au contenu de la marque soeur NAPA Pi\u00e8ces d\u2019auto. \u00ab Cette pr\u00e9sence combin\u00e9e continue \u00e0 cr\u00e9er un environnement unique pour la marque NAPA \u00bb, conclut \u00c9ric Dufresne.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour aller voir les publicit\u00e9s en question, rendez vous sur le site du <a href=\"https:\/\/www.grenier.qc.ca\/actualites\/37501\/chez-napa-autopro-cest-vrai\" target=\"_blank\" rel=\"noopener\">Grenier<\/a>.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019agence R\u00e9servoir et NAPA Canada poursuivent leur collaboration amorc\u00e9e en 2017 et lancent une nouvelle campagne publicitaire pour NAPA AUTOPRO en pr\u00e9vision de la prochaine saison de la LNH. \u00ab Depuis notre association, il y a plus de cinq ans, nous avons cr\u00e9\u00e9 la plateforme \u00ab\u00a0C\u2019est vrai\u00a0\u00bb, qui prend racine dans l\u2019authenticit\u00e9 des propri\u00e9taires et&#8230;<\/p>\n","protected":false},"author":41,"featured_media":397126,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[820,632],"tags":[2688,842],"class_list":["post-397153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mecanique-editorial","category-mecanique","tag-napa-fr-2","tag-vente-et-marketing-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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