{"id":396545,"date":"2023-10-11T08:37:15","date_gmt":"2023-10-11T12:37:15","guid":{"rendered":"https:\/\/autosphere.ca\/?p=396545"},"modified":"2023-10-11T22:58:06","modified_gmt":"2023-10-12T02:58:06","slug":"formule-1-et-liqui-moly-prolongent-leur-partenariat","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/mecanique\/2023\/10\/11\/formule-1-et-liqui-moly-prolongent-leur-partenariat\/","title":{"rendered":"Formule 1 et LIQUI MOLY prolongent leur partenariat"},"content":{"rendered":"<p><strong><span data-preserver-spaces=\"true\">C&rsquo;est d\u00e9sormais une image bien connue dans le monde du sport automobile : le logo LIQUI MOLY sur les panneaux des circuits de Formule 1. <\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">LIQUI MOLY est un \u00ab partenaire officiel \u00bb de la s\u00e9rie de courses mondialement populaire depuis 2019. Gr\u00e2ce \u00e0 ce nouveau contrat, l&rsquo;entreprise continuera d&rsquo;\u00eatre un \u00ab partenaire officiel \u00bb jusqu&rsquo;en 2026 inclus et de disposer d&rsquo;une signalisation physique et virtuelle en bord de piste lors de certains \u00e9v\u00e8nements de la course. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00ab Avec des approches et des innovations toujours nouvelles, mais aussi de nouveaux records de spectateurs, la Formule 1 continue de prouver qu&rsquo;elle est le fleuron du sport automobile. Nous avons \u00e9galement cette aspiration pour notre entreprise \u00bb, a d\u00e9clar\u00e9 G\u00fcnter Hiermaier, directeur g\u00e9n\u00e9ral de LIQUI MOLY, \u00e0 propos de la prolongation du contrat. \u00ab C&rsquo;est pourquoi il \u00e9tait naturel de permettre \u00e0 deux marques aussi fortes de continuer \u00e0 travailler c\u00f4te \u00e0 c\u00f4te. \u00bb<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Pour le c\u00e9l\u00e8bre fabricant d&rsquo;huiles et d&rsquo;additifs, la \u00ab premi\u00e8re classe \u00bb est d\u00e9sormais un parrainage \u00e9tabli. Il y a une trentaine d&rsquo;ann\u00e9es, cette entreprise de longue tradition avait d\u00e9j\u00e0 fait de la publicit\u00e9 sur l&rsquo;aile arri\u00e8re des voitures Mercedes-Sauber. En 2002, la soci\u00e9t\u00e9 bas\u00e9e \u00e0 Ulm a rejoint l&rsquo;\u00e9quipe Jordan-Honda en tant que sponsor.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00ab La port\u00e9e m\u00e9diatique de la Formule 1 va bien au-del\u00e0 des canaux classiques. La s\u00e9rie de courses repose sur un marketing incomparable et global \u00e0 360 degr\u00e9s \u00bb, a comment\u00e9 Peter Baumann, directeur marketing de LIQUI MOLY, lors de la signature du contrat \u00e0 Bahre\u00efn. \u00ab Ce qui unit nos deux marques, c&rsquo;est la volont\u00e9 constante d&rsquo;inspirer le plus grand nombre de personnes possible dans le monde entier avec notre produit. C&rsquo;est pourquoi je suis particuli\u00e8rement heureux de cette prolongation de contrat. \u00bb<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Johnny Haworth, directeur des partenariats commerciaux de la Formule 1, a ajout\u00e9 : \u00ab Ce nouvel accord pluriannuel est l&rsquo;aboutissement d&rsquo;ann\u00e9es de collaboration \u00e9troite entre deux partenaires de longue date. Nous sommes impatients d&rsquo;int\u00e9grer davantage LIQUI MOLY dans l&rsquo;exp\u00e9rience sp\u00e9ciale des fans de F1 et de poursuivre notre mission qui consiste \u00e0 cr\u00e9er le plus grand spectacle sportif et de divertissement au monde pour nos fans. \u00bb<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C&rsquo;est d\u00e9sormais une image bien connue dans le monde du sport automobile : le logo LIQUI MOLY sur les panneaux des circuits de Formule 1. LIQUI MOLY est un \u00ab partenaire officiel \u00bb de la s\u00e9rie de courses mondialement populaire depuis 2019. Gr\u00e2ce \u00e0 ce nouveau contrat, l&rsquo;entreprise continuera d&rsquo;\u00eatre un \u00ab partenaire officiel \u00bb&#8230;<\/p>\n","protected":false},"author":5,"featured_media":396536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[825,632],"tags":[5005,2628,842],"class_list":["post-396545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mecanique-communique","category-mecanique","tag-formule-1","tag-liqui-moly","tag-vente-et-marketing-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Formule 1 et LIQUI MOLY prolongent leur partenariat - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/mecanique\/2023\/10\/11\/formule-1-et-liqui-moly-prolongent-leur-partenariat\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Formule 1 et LIQUI MOLY prolongent leur partenariat\" \/>\n<meta property=\"og:description\" content=\"C&rsquo;est d\u00e9sormais une image bien connue dans le monde du sport automobile : le logo LIQUI MOLY sur les panneaux des circuits de Formule 1. LIQUI MOLY est un \u00ab partenaire officiel \u00bb de la s\u00e9rie de courses mondialement populaire depuis 2019. 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