{"id":395817,"date":"2023-09-29T13:58:59","date_gmt":"2023-09-29T17:58:59","guid":{"rendered":"https:\/\/autosphere.ca\/?p=395817"},"modified":"2023-09-29T13:58:59","modified_gmt":"2023-09-29T17:58:59","slug":"que-represente-un-nom","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/carrosserie\/2023\/09\/29\/que-represente-un-nom\/","title":{"rendered":"Que repr\u00e9sente un nom ?"},"content":{"rendered":"

Adresser les id\u00e9es fausses concernant notre secteur.<\/strong><\/p>\n

On me demande souvent ce que font les recycleurs d’automobiles. Pour l’essentiel, nos membres acqui\u00e8rent des v\u00e9hicules en fin de vie et vendent des pi\u00e8ces automobiles usag\u00e9es. Pourtant, le public a encore des id\u00e9es fausses sur la nature de notre activit\u00e9 et cela concerne parfois l’image de marque ainsi que l’histoire de l’entreprise. Les entreprises de recyclage automobile sont souvent d\u00e9sign\u00e9es sous le nom de d\u00e9p\u00f4ts de ferraille, de parcs \u00e0 ferraille et de d\u00e9molisseurs, mais aussi, plus couramment aujourd’hui, de fournisseurs de pi\u00e8ces automobiles.<\/span><\/p>\n

Terminologie g\u00e9n\u00e9rationnelle<\/span><\/strong><\/h2>\n

Souvent, la terminologie se r\u00e9sume \u00e0 une question de g\u00e9n\u00e9ration ou est li\u00e9e \u00e0 l’\u00e2ge de l’entreprise elle-m\u00eame. Si l’entreprise s’appelait \u00e0 l’origine Bob’s Junkyard, elle \u00e9tait peut-\u00eatre sp\u00e9cialis\u00e9e dans toutes sortes d’articles de rebut, depuis les voitures et les camions hors d’usage jusqu’aux produits blancs, aux chiffons et au papier. Au fil du temps, cette entreprise a peut-\u00eatre \u00e9volu\u00e9 pour devenir Bob’s Auto Junkyard ou Bob’s Auto Wreckers. Dans l’environnement actuel, en fonction de l’anciennet\u00e9 de l’entreprise et de son degr\u00e9 d’implantation, le changement de nom peut ne pas avoir de sens sur le plan \u00e9conomique, car il entra\u00eenerait des co\u00fbts prohibitifs et ne pr\u00e9senterait que peu d’avantages pour l’entreprise et ses clients.<\/span><\/p>\n

En revanche, si l’entreprise n’est pas tr\u00e8s connue et que les gens ne comprennent pas ce qu’elle fait, il peut s’av\u00e9rer difficile de leur faire comprendre le r\u00f4le qu’elle joue dans la communaut\u00e9 sans une strat\u00e9gie de communication et d’image de marque efficace. Si elle ach\u00e8te des v\u00e9hicules hors d’usage, les d\u00e9monte, revend les pi\u00e8ces r\u00e9cup\u00e9rables et \u00e9limine les carcasses de mani\u00e8re responsable, elle est consid\u00e9r\u00e9e, \u00e0 toutes fins utiles, comme une installation de recyclage automobile. <\/span><\/p>\n

Le probl\u00e8me, c’est que lorsque la plupart des gens pensent au recyclage, ils pensent \u00e0 ce qui entre dans la bo\u00eete bleue et est envoy\u00e9 \u00e0 la d\u00e9charge, et non \u00e0 une entreprise qui vend des pi\u00e8ces d\u00e9tach\u00e9es d’occasion. <\/span><\/p>\n

Les installations modernes de recyclage automobile d’aujourd’hui sont tr\u00e8s \u00e9loign\u00e9es des chantiers de d\u00e9molition automobile des ann\u00e9es 1960 et 1970. Les pi\u00e8ces et les v\u00e9hicules sont cat\u00e9goris\u00e9s et \u00e9tiquet\u00e9s de mani\u00e8re sp\u00e9cifique. Des syst\u00e8mes et des processus avanc\u00e9s permettent \u00e0 l’entreprise et \u00e0 ses clients de trouver rapidement des pi\u00e8ces sp\u00e9cifiques et d’en assurer le suivi. Ils consomment et produisent des quantit\u00e9s massives de donn\u00e9es. Et pourtant, les stigmates persistent.<\/span><\/p>\n

Cat\u00e9gorisation des membres<\/span><\/strong><\/h2>\n

J’ai r\u00e9cemment proc\u00e9d\u00e9 \u00e0 une analyse de nos membres en Ontario, en les r\u00e9partissant par cat\u00e9gories de noms. Parmi les r\u00e9sultats, 33 % se sont d\u00e9clar\u00e9s recycleurs d’automobiles, 25 % fournisseurs de pi\u00e8ces d\u00e9tach\u00e9es, 18 % d\u00e9molisseurs, 8 % ateliers de d\u00e9bosselage, 2 % r\u00e9cup\u00e9rateurs et 14 % divers (c’est-\u00e0-dire centres automobiles, solutions automobiles, services automobiles).<\/span><\/p>\n

Lorsque nous assistons \u00e0 une rotation, comme l’\u00e9mergence d’une nouvelle entreprise ou l’acquisition d’une entreprise existante, m\u00eame si elle s’appelait ABC Auto Wreckers auparavant, il y a de fortes chances qu’elle change de nom, les tendances les plus r\u00e9centes allant vers quelque chose comme ABC Auto Parts, puisque c’est essentiellement ce que nous fournissons en tant qu’industrie. <\/span><\/p>\n

Les noms des entreprises de recyclage automobile peuvent parfois \u00eatre trompeurs, surtout s’il s’agit d’un nom historique qu’il est trop co\u00fbteux de rebaptiser. <\/span><\/p>\n

Cela permet de d\u00e9terminer exactement quelles sont les activit\u00e9s principales et comment elles peuvent \u00eatre li\u00e9es \u00e0 d’autres entreprises et parties prenantes, notamment les assureurs et les ateliers de r\u00e9paration de carrosserie qui sont des clients cl\u00e9s pour de nombreux recycleurs d’automobiles. Elle offre \u00e9galement des avantages significatifs lorsqu’il s’agit de nouer des relations ou d’attirer de nouvelles entreprises.<\/span><\/p>\n

En fin de compte, c’est aux op\u00e9rations individuelles de s’assurer que leur image de marque et leur marketing sont efficaces et refl\u00e8tent ce qu’elles font. Et bien que le recyclage automobile soit toujours consid\u00e9r\u00e9 comme le terme g\u00e9n\u00e9ral pour notre industrie, il y a un changement notable pour mettre l’accent sur le c\u00f4t\u00e9 \u00ab pi\u00e8ces automobiles \u00bb des choses – une tendance qui va probablement se poursuivre, car elle refl\u00e8te plus pr\u00e9cis\u00e9ment ce que notre activit\u00e9 est essentiellement.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Adresser les id\u00e9es fausses concernant notre secteur. On me demande souvent ce que font les recycleurs d’automobiles. Pour l’essentiel, nos membres acqui\u00e8rent des v\u00e9hicules en fin de vie et vendent des pi\u00e8ces automobiles usag\u00e9es. Pourtant, le public a encore des id\u00e9es fausses sur la nature de notre activit\u00e9 et cela concerne parfois l’image de marque…<\/p>\n","protected":false},"author":218,"featured_media":367279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[610,807],"tags":[837,4596],"class_list":["post-395817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carrosserie","category-chronique-experts-carrosserie","tag-entretien-et-reparation-fr","tag-recyclage"],"acf":[],"yoast_head":"\nQue repr\u00e9sente un nom ? - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/carrosserie\/2023\/09\/29\/que-represente-un-nom\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Que repr\u00e9sente un nom ?\" \/>\n<meta property=\"og:description\" content=\"Adresser les id\u00e9es fausses concernant notre secteur. 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