{"id":395197,"date":"2023-09-21T16:14:45","date_gmt":"2023-09-21T20:14:45","guid":{"rendered":"https:\/\/autosphere.ca\/?p=395197"},"modified":"2023-11-15T16:47:41","modified_gmt":"2023-11-15T21:47:41","slug":"lavantage-du-pneu-hiver","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/pneus\/2023\/09\/21\/lavantage-du-pneu-hiver\/","title":{"rendered":"L&rsquo;avantage du pneu d&rsquo;hiver"},"content":{"rendered":"<p><strong>La traction et la capacit\u00e9 de freinage l&#8217;emportent largement sur les consid\u00e9rations de c\u00f4t\u00e9 pendant les mois froids.<\/strong><\/p>\n<p>L&rsquo;automne est d\u00e9j\u00e0 bien entam\u00e9 et nous allons bient\u00f4t penser \u00e0 l&rsquo;hiver, et avec l&rsquo;hiver vient le changement saisonnier des pneus.<\/p>\n<p>Malgr\u00e9 les d\u00e9fis auxquels sont confront\u00e9s les Canadiens et l&rsquo;\u00e9conomie \u2013 pressions inflationnistes, augmentation du prix de l&rsquo;essence et ralentissement de la croissance (autant de facteurs qui pourraient freiner l&rsquo;achat de nouveaux pneus d&rsquo;hiver), les pneus d&rsquo;hiver offrent aux conducteurs des avantages en mati\u00e8re de s\u00e9curit\u00e9 routi\u00e8re qui vont bien au-del\u00e0 des consid\u00e9rations de co\u00fbt et repr\u00e9sentent un \u00e9l\u00e9ment cl\u00e9 de la s\u00e9curit\u00e9 routi\u00e8re, non seulement pour les conducteurs qui choisissent les pneus d&rsquo;hiver, mais aussi pour tous ceux qui participent \u00e0 la circulation.<\/p>\n<h2><b>S\u00e9curit\u00e9 et performance<\/b><\/h2>\n<p>Les principaux avantages des pneus hiver sont la s\u00e9curit\u00e9 et les performances. L&rsquo;arr\u00eat et la traction sont les seules choses qui comptent lorsqu&rsquo;il s&rsquo;agit de conduire en hiver en toute s\u00e9curit\u00e9. Les pneus d&rsquo;hiver sont fabriqu\u00e9s avec des compos\u00e9s de caoutchouc plus souples pour une traction sup\u00e9rieure m\u00eame \u00e0 des temp\u00e9ratures extr\u00eamement froides. Associ\u00e9s \u00e0 des bandes de roulement sophistiqu\u00e9es, les pneus d&rsquo;hiver permettent un meilleur contr\u00f4le et une plus grande capacit\u00e9 de freinage sur les routes froides, s\u00e8ches, enneig\u00e9es, glac\u00e9es ou gluantes, et constituent le bon choix pour l&rsquo;hiver canadien.<\/p>\n<p>Selon une \u00e9tude de la <a href=\"http:\/\/www.tirf.ca\" target=\"_blank\" rel=\"noopener\">Fondation pour la recherche sur les traumatismes dus aux accidents de la circulation<\/a> (TIRF)<\/p>\n<ul>\n<li>\u00ab \u00e0 des temp\u00e9ratures l\u00e9g\u00e8rement inf\u00e9rieures au point de cong\u00e9lation, les distances de freinage des v\u00e9hicules \u00e9quip\u00e9s de pneus hiver sont jusqu&rsquo;\u00e0 30 % plus courtes que celles des v\u00e9hicules \u00e9quip\u00e9s de pneus toutes-saisons (marqu\u00e9s M+S\/Pneus boue et neige), et<\/li>\n<li>les pneus d&rsquo;hiver offrent une meilleure traction sur une chauss\u00e9e glac\u00e9e ou enneig\u00e9e \u00e0 -30 \u00b0C par rapport aux pneus toutes-saisons \u00e0 4 \u00b0C. \u00bb<\/li>\n<\/ul>\n<p>Les Canadiens ont \u00e9galement plus de choix de pneus d&rsquo;hiver que la plupart des conducteurs dans le monde. Avec le vaste paysage canadien, la conduite hivernale a des significations diff\u00e9rentes dans l&rsquo;Atlantique enneig\u00e9, sur les routes urbaines froides du Qu\u00e9bec et de l&rsquo;Ontario, dans les prairies glaciales et venteuses, et en Colombie-Britannique, dans le Lower Mainland plus chaud et sur les routes de montagne impr\u00e9visibles. C&rsquo;est pourquoi les Canadiens disposent d&rsquo;une large gamme de pneus pour la conduite en hiver.<\/p>\n<h2><b>Strat\u00e9gies de marketing<\/b><\/h2>\n<p>Pour les d\u00e9taillants, un <a href=\"https:\/\/www.rubberassociation.ca\/2020\/12\/01\/how-to-increase-sales-on-winter-tires\/\" target=\"_blank\" rel=\"noopener\">article de blog<\/a> (en anglais) utile aborde les strat\u00e9gies de commercialisation des pneus d&rsquo;hiver, notamment l&rsquo;offre d&rsquo;une exp\u00e9rience pratique, l&rsquo;\u00e9ducation des consommateurs et la compr\u00e9hension des besoins et des pr\u00e9f\u00e9rences sp\u00e9cifiques de chaque acheteur.<\/p>\n<p>En r\u00e9sum\u00e9, les avantages des pneus d&rsquo;hiver sont nombreux :<\/p>\n<ul>\n<li>Traction am\u00e9lior\u00e9e dans toutes les conditions hivernales, y compris sur les routes froides, verglac\u00e9es, enneig\u00e9es et glissantes.<\/li>\n<li>Sentiment accru de s\u00e9curit\u00e9, non seulement pour soi, mais aussi pour les autres usagers de la route.<\/li>\n<li>R\u00e9duction des primes d&rsquo;assurance (en fonction des provinces et des compagnies d&rsquo;assurance, v\u00e9rifiez aupr\u00e8s de votre compagnie d&rsquo;assurance).<\/li>\n<li>R\u00e9duction du risque d&rsquo;accident et de tous les co\u00fbts associ\u00e9s, tels que la pr\u00e9vention des collisions, des blessures et des d\u00e9c\u00e8s, ce qui entra\u00eene une r\u00e9duction des co\u00fbts de sant\u00e9 et des co\u00fbts des urgences hospitali\u00e8res, ainsi qu&rsquo;une r\u00e9duction du nombre de premiers intervenants pendant l&rsquo;hiver.<\/li>\n<\/ul>\n<p>Pour reprendre les mots immortels du sergent Phil Esterhaus de <i>Hill Street Blues<\/i>, \u00ab soyons prudents \u00bb cet hiver.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La traction et la capacit\u00e9 de freinage l&#8217;emportent largement sur les consid\u00e9rations de c\u00f4t\u00e9 pendant les mois froids. L&rsquo;automne est d\u00e9j\u00e0 bien entam\u00e9 et nous allons bient\u00f4t penser \u00e0 l&rsquo;hiver, et avec l&rsquo;hiver vient le changement saisonnier des pneus. Malgr\u00e9 les d\u00e9fis auxquels sont confront\u00e9s les Canadiens et l&rsquo;\u00e9conomie \u2013 pressions inflationnistes, augmentation du prix&#8230;<\/p>\n","protected":false},"author":333,"featured_media":366576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[811,599],"tags":[5191,3633,4685],"class_list":["post-395197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chroniques-experts","category-pneus","tag-sales-marketing-fr","tag-securite","tag-ventes-et-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>L&#039;avantage du pneu d&#039;hiver - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/pneus\/2023\/09\/21\/lavantage-du-pneu-hiver\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;avantage du pneu d&#039;hiver\" \/>\n<meta property=\"og:description\" content=\"La traction et la capacit\u00e9 de freinage l&#8217;emportent largement sur les consid\u00e9rations de c\u00f4t\u00e9 pendant les mois froids. L&rsquo;automne est d\u00e9j\u00e0 bien entam\u00e9 et nous allons bient\u00f4t penser \u00e0 l&rsquo;hiver, et avec l&rsquo;hiver vient le changement saisonnier des pneus. 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Rubber Association of Canada (TRAC). You can reach her at chochu@tracanada.ca. Carol Hochu est pr\u00e9sidente de la Association canadienne du pneu et du caoutchouc (TRAC). Vous pouvez la joindre \u00e0 l\u2019adresse suivante : chochu@tracanada.ca\",\"sameAs\":[\"https:\\\/\\\/autosphere.ca\"],\"url\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/author\\\/carol-hochu\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"L'avantage du pneu d'hiver - Autosphere","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/autosphere.ca\/fr\/pneus\/2023\/09\/21\/lavantage-du-pneu-hiver\/","og_locale":"fr_FR","og_type":"article","og_title":"L'avantage du pneu d'hiver","og_description":"La traction et la capacit\u00e9 de freinage l&#8217;emportent largement sur les consid\u00e9rations de c\u00f4t\u00e9 pendant les mois froids. L&rsquo;automne est d\u00e9j\u00e0 bien entam\u00e9 et nous allons bient\u00f4t penser \u00e0 l&rsquo;hiver, et avec l&rsquo;hiver vient le changement saisonnier des pneus. Malgr\u00e9 les d\u00e9fis auxquels sont confront\u00e9s les Canadiens et l&rsquo;\u00e9conomie \u2013 pressions inflationnistes, augmentation du prix...","og_url":"https:\/\/autosphere.ca\/fr\/pneus\/2023\/09\/21\/lavantage-du-pneu-hiver\/","og_site_name":"Autosphere","article_publisher":"https:\/\/www.facebook.com\/autosphere.ca","article_published_time":"2023-09-21T20:14:45+00:00","article_modified_time":"2023-11-15T21:47:41+00:00","og_image":[{"width":758,"height":585,"url":"https:\/\/autosphere.ca\/wp-content\/uploads\/2022\/07\/Carol-Hochu.jpg","type":"image\/jpeg"}],"author":"Carol Hochu","twitter_card":"summary_large_image","twitter_creator":"@autosphere_ca","twitter_site":"@autosphere_ca","twitter_misc":{"\u00c9crit par":"Carol Hochu","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/autosphere.ca\/fr\/pneus\/2023\/09\/21\/lavantage-du-pneu-hiver\/#article","isPartOf":{"@id":"https:\/\/autosphere.ca\/fr\/pneus\/2023\/09\/21\/lavantage-du-pneu-hiver\/"},"author":{"name":"Carol Hochu","@id":"https:\/\/autosphere.ca\/fr\/#\/schema\/person\/f7c5dde1afd2179196c6d29b4e79512e"},"headline":"L&rsquo;avantage du pneu d&rsquo;hiver","datePublished":"2023-09-21T20:14:45+00:00","dateModified":"2023-11-15T21:47:41+00:00","mainEntityOfPage":{"@id":"https:\/\/autosphere.ca\/fr\/pneus\/2023\/09\/21\/lavantage-du-pneu-hiver\/"},"wordCount":651,"commentCount":0,"publisher":{"@id":"https:\/\/autosphere.ca\/fr\/#organization"},"image":{"@id":"https:\/\/autosphere.ca\/fr\/pneus\/2023\/09\/21\/lavantage-du-pneu-hiver\/#primaryimage"},"thumbnailUrl":"https:\/\/autosphere.ca\/wp-content\/uploads\/2022\/07\/Carol-Hochu.jpg","keywords":["Sales &amp; 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Rubber Association of Canada (TRAC). You can reach her at chochu@tracanada.ca. Carol Hochu est pr\u00e9sidente de la Association canadienne du pneu et du caoutchouc (TRAC). Vous pouvez la joindre \u00e0 l\u2019adresse suivante : chochu@tracanada.ca","sameAs":["https:\/\/autosphere.ca"],"url":"https:\/\/autosphere.ca\/fr\/author\/carol-hochu\/"}]}},"_links":{"self":[{"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/posts\/395197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/users\/333"}],"replies":[{"embeddable":true,"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/comments?post=395197"}],"version-history":[{"count":0,"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/posts\/395197\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/media\/366576"}],"wp:attachment":[{"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/media?parent=395197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/categories?post=395197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/tags?post=395197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}