{"id":395038,"date":"2023-09-21T16:31:09","date_gmt":"2023-09-21T20:31:09","guid":{"rendered":"https:\/\/autosphere.ca\/?p=395038"},"modified":"2023-11-01T13:08:21","modified_gmt":"2023-11-01T17:08:21","slug":"le-congres-national-napa-autopro-attire-pres-de-700-participants-a-halifax","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/mecanique\/2023\/09\/21\/le-congres-national-napa-autopro-attire-pres-de-700-participants-a-halifax\/","title":{"rendered":"Le Congr\u00e8s national NAPA AUTOPRO attire pr\u00e8s de 700 participants \u00e0 Halifax"},"content":{"rendered":"

C\u2019est du 7 au 10 septembre qu\u2019a eu lieu le Congr\u00e8s national des ateliers NAPA AUTOPRO \u00e0 Halifax.<\/b><\/p>\n

\u00a0Pr\u00e8s de 700 repr\u00e9sentants d\u2019ateliers, de magasins associ\u00e9s et de membres de l\u2019\u00e9quipe NAPA de toutes les r\u00e9gions du Canada se sont retrouv\u00e9s durant trois jours dans la capitale de la Nouvelle-\u00c9cosse pour souligner les 40 ans de d\u00e9veloppement de la banni\u00e8re NAPA AUTOPRO, tout en s\u2019\u00e9quipant pour l\u2019avenir en assistant \u00e0 un riche programme de conf\u00e9rences et de pr\u00e9sentations.<\/span><\/p>\n

Il ne fait aucun doute que les propri\u00e9taires d\u2019ateliers de cette banni\u00e8re \u00e9taient tr\u00e8s heureux de se retrouver. Soulignons la pr\u00e9sence d\u2019une forte d\u00e9l\u00e9gation de la Colombie-Britannique, passant d\u2019une extr\u00e9mit\u00e9 du pays \u00e0 l\u2019autre pour participer \u00e0 la rencontre.<\/span><\/p>\n

Dans son mot d\u2019ouverture, Alain Masse, pr\u00e9sident de UAP, a tenu \u00e0 souligner l\u2019engagement des propri\u00e9taires d\u2019ateliers qui ont soutenu la marque depuis 40 ans. Le r\u00e9seau, qui compte aujourd\u2019hui 620 ateliers au Canada, a connu en effet un d\u00e9veloppement remarquable au fil des ans. \u00ab Notre r\u00e9seau est devenu le leader du march\u00e9 de la r\u00e9paration automobile. Ce succ\u00e8s repose sur la qualit\u00e9 de notre \u00e9quipe, mais surtout sur la v\u00f4tre, a-t-il ajout\u00e9 avec un sourire. Nous travaillons pour votre succ\u00e8s et vous \u00eates au centre de nos pr\u00e9occupations. Nous allons continuer \u00e0 soutenir vos efforts pour que l\u2019on puisse progresser ensemble un autre 40 ans ! \u00bb<\/span><\/p>\n

Prenant la parole \u00e0 son tour, John O\u2019Dowd, vice-pr\u00e9sident marketing pour NAPA Canada, a soulign\u00e9 qu\u2019en effet les 40 ans d\u2019histoire de NAPA AUTOPRO \u00e9taient un accomplissement, mais qu\u2019il fallait aussi que le r\u00e9seau se tourne r\u00e9solument vers l\u2019avenir. \u00ab Regardez les d\u00e9fis que nos ateliers ont surmont\u00e9s au cours des derni\u00e8res d\u00e9cennies. Nous avons toujours su nous adapter aux nouvelles technologies et ce qui se pr\u00e9sente \u00e0 nous, notamment par l\u2019arriv\u00e9e des v\u00e9hicules \u00e9lectriques, ne devrait pas nous intimider. \u00bb<\/span><\/p>\n

Yves Racette, directeur du d\u00e9veloppement du programme NexDrive, est d\u2019ailleurs venu plus tard dans le congr\u00e8s parler de la formation offerte aux ateliers tout comme aux magasins de pi\u00e8ces afin qu\u2019ils puissent se positionner face \u00e0 ce nouveau d\u00e9fi. Ce programme de formation fait partie d\u2019un engagement, comme r\u00e9seau d\u2019ateliers de m\u00e9canique, de se positionner afin d\u2019\u00eatre en mesure d\u2019entretenir et de r\u00e9parer les voitures des consommateurs pour les ann\u00e9es \u00e0 venir.<\/span><\/p>\n

\u00ab On veut montrer \u00e0 nos collectivit\u00e9s que nous pouvons r\u00e9parer tous les v\u00e9hicules, incluant les voitures \u00e9lectriques, a expliqu\u00e9 M. Racette. Nous pouvons clairement occuper une position dominante dans ce march\u00e9 d\u2019avenir. \u00bb<\/span><\/p>\n

Des premi\u00e8res cohortes de techniciens ont \u00e9t\u00e9 certifi\u00e9es cette ann\u00e9e et l\u2019objectif est d\u2019acc\u00e9l\u00e9rer l\u2019offre de formation \u00e0 travers le pays. Mentionnons que les ateliers qui r\u00e9pondent aux conditions de ce programme pourront s\u2019afficher avec la banni\u00e8re compl\u00e9mentaire NexDrive. \u00c0 la fin de l\u2019ann\u00e9e, quelque 40 ateliers pourront ainsi arborer cette banni\u00e8re.<\/span><\/p>\n

Les magasins de pi\u00e8ces NAPA Pi\u00e8ces d\u2019auto suivront le m\u00eame mouvement gr\u00e2ce au programme NAPA Haute Tension qui leur est consacr\u00e9. Ils pourront ainsi appuyer leurs clients et cr\u00e9er un \u00e9cosyst\u00e8me V\u00c9 coh\u00e9rent.<\/span><\/p>\n

Satisfaire la client\u00e8le<\/b><\/h2>\n

Durant le congr\u00e8s, la question de la satisfaction de la client\u00e8le et revenue sous plusieurs formes. Les r\u00e9sultats des sondages J.D. Power indiquent que la marque NAPA AUTOPRO tr\u00f4ne au sommet de la confiance des consommateurs lorsqu\u2019il est question d\u2019entretien et de r\u00e9paration de leurs v\u00e9hicules. Un client satisfait est le meilleur promoteur de la marque puisqu\u2019il la recommandera \u00e0 ses proches tout en lui restant fid\u00e8le.<\/span><\/p>\n

Comme le mentionnait Simon Boulanger, planificateur strat\u00e9gique pour l\u2019agence R\u00e9servoir Publicit\u00e9 conseil, les efforts de promotion visent \u00e0 construire cette confiance. Mais c\u2019est lors de la visite en atelier que cette relation va se cristalliser. \u00ab Les campagnes de publicit\u00e9 de NAPA AUTOPRO sont ax\u00e9es sur l\u2019imputabilit\u00e9, la d\u00e9brouillardise, la proximit\u00e9 et le fait que les ateliers ont une approche sans pr\u00e9tention et terre \u00e0 terre, mentionne l\u2019expert. Votre r\u00f4le dans cette exp\u00e9rience client est de livrer des qualit\u00e9s et des services de qualit\u00e9. \u00bb<\/span><\/p>\n

Richard Castonguay, propri\u00e9taire d\u2019un atelier NAPA AUTOPRO depuis 1983 et formateur en gestion d\u2019atelier a ensuite parl\u00e9 de l\u2019importance de se comparer pour s\u2019am\u00e9liorer. Il a cit\u00e9 plusieurs indicateurs sur lesquels les entrepreneurs que sont les propri\u00e9taires et gestionnaires d\u2019ateliers devraient garder l\u2019\u0153il pour faire cro\u00eetre leurs entreprises.<\/span><\/p>\n

\u00ab Cela va beaucoup plus loin que le calcul des ventes et des d\u00e9penses. Il faut entrer dans le d\u00e9tail, \u00e9tablir des objectifs chiffr\u00e9s pour chaque cat\u00e9gorie de services et de produits et pour chaque employ\u00e9. Par exemple, le conseiller technique au comptoir peut \u00eatre la cl\u00e9 pour augmenter l\u2019efficacit\u00e9 des techniciens en construisant un horaire plus pr\u00e9cis ou encore permettre d\u2019augmenter la valeur moyenne des factures en implantant un processus d\u2019inspection rigoureux. \u00bb<\/span><\/p>\n

Un r\u00e9seau en sant\u00e9<\/b><\/h2>\n

Martyn Johns, directeur des technologies \u00e9mergentes chez NAPA AUTOPRO a fait le point sur les plus r\u00e9centes avanc\u00e9es du r\u00e9seau. Il a ainsi soulign\u00e9 l\u2019ajout de 17 nouveaux ateliers NAPA AUTOPRO partout au Canada depuis le d\u00e9but de l\u2019ann\u00e9e. Les programmes de formation, notamment NexDrive, combin\u00e9s au support offert par les membres de l\u2019\u00e9quipe NAPA expliquent cette croissance, \u00ab Nous allons continuer \u00e0 d\u00e9velopper des outils pour vous. Nous voulons que vous puissiez vous positionner pour les dix prochaines ann\u00e9es et que jamais vous ne vous trouviez dans une position o\u00f9 vous devez dire non \u00e0 un client. \u00bb<\/span><\/p>\n

Dans le cadre de ce Congr\u00e8s national, les participants ont pu aussi trouver du temps pour visiter Halifax, sous une m\u00e9t\u00e9o complice, et se retrouver \u00e0 la soir\u00e9e de cl\u00f4ture o\u00f9 la f\u00eate gravitait sur la fid\u00e9lit\u00e9 des ateliers li\u00e9s depuis 40 ans \u00e0 la marque NAPA AUTOPRO.<\/span><\/p>\n

Vous trouverez en t\u00eate d’article les faits saillants en photos de ce Congr\u00e8s anniversaire m\u00e9morable.<\/span><\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

C\u2019est du 7 au 10 septembre qu\u2019a eu lieu le Congr\u00e8s national des ateliers NAPA AUTOPRO \u00e0 Halifax. \u00a0Pr\u00e8s de 700 repr\u00e9sentants d\u2019ateliers, de magasins associ\u00e9s et de membres de l\u2019\u00e9quipe NAPA de toutes les r\u00e9gions du Canada se sont retrouv\u00e9s durant trois jours dans la capitale de la Nouvelle-\u00c9cosse pour souligner les 40 ans…<\/p>\n","protected":false},"author":41,"featured_media":398059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_acf_changed":false,"footnotes":""},"categories":[632,815],"tags":[838,5312],"class_list":["post-395038","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-mecanique","category-mecanique-publicitaire","tag-evenement-fr","tag-napa-autopro-fr","post_format-post-format-gallery"],"acf":[],"yoast_head":"\nLe Congr\u00e8s national NAPA AUTOPRO attire pr\u00e8s de 700 participants \u00e0 Halifax - 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