{"id":392804,"date":"2023-08-21T14:32:04","date_gmt":"2023-08-21T18:32:04","guid":{"rendered":"https:\/\/autosphere.ca\/?p=392804"},"modified":"2023-08-21T14:33:44","modified_gmt":"2023-08-21T18:33:44","slug":"ledition-daout-septembre-2023-dautosphere-mag-est-maintenant-en-ligne","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2023\/08\/21\/ledition-daout-septembre-2023-dautosphere-mag-est-maintenant-en-ligne\/","title":{"rendered":"L\u2019\u00e9dition d’ao\u00fbt \/ septembre 2023 d\u2019Autosphere Mag<\/i> est maintenant en ligne"},"content":{"rendered":"
Lisez-le maintenant<\/span><\/a><\/div>\n

Je ne suis pas un robot<\/strong><\/h2>\n

Commandes par Internet ou automatis\u00e9es de mat\u00e9riel d\u2019atelier, prises de rendez-vous en ligne ou encore discussions pour obtenir des renseignements sur un v\u00e9hicule int\u00e9ressant avec ce qui s\u2019av\u00e8re \u00eatre une cr\u00e9ature de synth\u00e8se anim\u00e9e par l\u2019intelligence artificielle\u2026<\/p>\n

Cette approche, qui s\u2019est acc\u00e9l\u00e9r\u00e9e dans le cadre pand\u00e9mique, pr\u00e9sente des avantages d\u2019efficacit\u00e9 \u00e9vidents. Moins de temps pass\u00e9 au t\u00e9l\u00e9phone, des r\u00e9ponses plus rapides et l\u2019impression de pouvoir contr\u00f4ler son horaire ou ses achats du bout des doigts.<\/p>\n

Et ce type d\u2019interactions n\u2019ira qu\u2019en s\u2019acc\u00e9l\u00e9rant. J\u2019en veux pour exemple un article que cite Yanick Jomphe dans sa chronique<\/a> et qui stipule \u00ab qu\u2019\u00e0 l\u2019horizon 2030, 67 % des interactions
\nentre les marques et les consommateurs \u00e0 l\u2019aide d\u2019appareils num\u00e9riques seront trait\u00e9es par des outils intelligents plut\u00f4t que par les intervenants humains d\u2019aujourd\u2019hui \u00bb.<\/p>\n

Les relations humaines<\/strong><\/h2>\n

Ceci \u00e9tant dit, en parcourant le contenu de cette \u00e9dition, force est de constater que les relations humaines dans le vaste domaine automobile repr\u00e9sentent encore un pivot du d\u00e9veloppement des affaires. Si vous lisez l\u2019article, en page 10<\/a>, sur le Centre d\u2019Inspiration \u00c9lectrique Kia qu\u2019un groupe de concessionnaires de la r\u00e9gion de Qu\u00e9bec a ouvert ce printemps, vous verrez comment ce contact avec la client\u00e8le actuelle et potentielle
\nest per\u00e7u comme un \u00e9l\u00e9ment majeur dans l\u2019adoption du v\u00e9hicule \u00e9lectrique. Ces concessionnaires comprennent tr\u00e8s bien que les consommateurs trouvent aujourd\u2019hui une foule d\u2019information en pr\u00e9vision de leur prochain achat sur la toile. Ils saisissent toutefois toute l\u2019importance de pr\u00e9senter des sp\u00e9cialistes, sur place, pour r\u00e9pondre aux questions et \u00e9tablir une relation de confiance.<\/p>\n

Dans un tout autre contexte, mais toujours sous le m\u00eame th\u00e8me, voyons comment les carrossiers savent accueillir les automobilistes qui se pr\u00e9sentent \u00e0 eux apr\u00e8s une collision. Si l\u2019on consid\u00e8re de plus en plus la possibilit\u00e9 de mettre entre les mains des automobilistes des outils num\u00e9riques pour faciliter le processus de r\u00e9clamation, il n\u2019en demeure pas moins que la personne qui les accueille au comptoir doit avoir d\u2019excellentes qualit\u00e9s d\u2019\u00e9coute et de compassion.<\/p>\n

Cet article en page 66<\/a> illustre bien mon propos. Oui, les outils num\u00e9riques nous facilitent la vie. Mais une personne qui nous accueille avec un sourire et un caf\u00e9 met en place la premi\u00e8re pi\u00e8ce d\u2019une relation d\u2019affaires au coeur de vos op\u00e9rations.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Je ne suis pas un robot Commandes par Internet ou automatis\u00e9es de mat\u00e9riel d\u2019atelier, prises de rendez-vous en ligne ou encore discussions pour obtenir des renseignements sur un v\u00e9hicule int\u00e9ressant avec ce qui s\u2019av\u00e8re \u00eatre une cr\u00e9ature de synth\u00e8se anim\u00e9e par l\u2019intelligence artificielle\u2026 Cette approche, qui s\u2019est acc\u00e9l\u00e9r\u00e9e dans le cadre pand\u00e9mique, pr\u00e9sente des avantages…<\/p>\n","protected":false},"author":41,"featured_media":392838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[646,818],"tags":[4573],"class_list":["post-392804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concessionnaires","category-concessionnaires-editorial","tag-2023-fr-2"],"acf":[],"yoast_head":"\nL\u2019\u00e9dition d'ao\u00fbt \/ septembre 2023 d\u2019Autosphere Mag est maintenant en ligne - 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