{"id":391379,"date":"2023-07-28T10:17:36","date_gmt":"2023-07-28T14:17:36","guid":{"rendered":"https:\/\/autosphere.ca\/?p=391379"},"modified":"2023-07-28T10:17:36","modified_gmt":"2023-07-28T14:17:36","slug":"le-salon-international-de-lauto-de-montreal-entame-une-reflexion-strategique","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2023\/07\/28\/le-salon-international-de-lauto-de-montreal-entame-une-reflexion-strategique\/","title":{"rendered":"Le Salon International de l’Auto de Montr\u00e9al entame une r\u00e9flexion strat\u00e9gique"},"content":{"rendered":"

Le Salon International de l’Auto de Montr\u00e9al (SIAM), salon embl\u00e9matique qui fait depuis longtemps le bonheur des amateurs de voitures au Qu\u00e9bec, entreprend une vaste r\u00e9flexion strat\u00e9gique en collaboration avec la firme Mallette et l’agence de publicit\u00e9 R\u00e9cr\u00e9ation. <\/strong><\/p>\n

Cette initiative d\u00e9coule de la volont\u00e9 du SIAM de s’adapter aux r\u00e9alit\u00e9s de l’industrie automobile, aux besoins changeants des passionn\u00e9s et \u00e0 l’\u00e9volution constante des \u00e9v\u00e8nements. Le processus comprendra une enqu\u00eate publique et des entretiens individuels avec les fabricants et les concessionnaires.<\/p>\n

La r\u00e9flexion strat\u00e9gique vise \u00e0 moderniser l’exp\u00e9rience offerte par le SIAM et \u00e0 apporter une valeur ajout\u00e9e \u00e0 toutes les parties prenantes, qu’elles soient visiteurs ou exposants. Tous les aspects seront analys\u00e9s pour faire du SIAM l’\u00e9v\u00e8nement automobile le plus impressionnant au Canada et maintenir sa position de r\u00e9f\u00e9rence incontournable dans le domaine. L’objectif final est de red\u00e9finir le positionnement strat\u00e9gique du salon.<\/p>\n

Offrir une exp\u00e9rience exceptionnelle<\/strong><\/h2>\n

\u00ab Nous sommes d\u00e9termin\u00e9s \u00e0 offrir une exp\u00e9rience exceptionnelle \u00e0 nos visiteurs en r\u00e9inventant nos offres \u00bb, a d\u00e9clar\u00e9 Luis Pereira, directeur ex\u00e9cutif du SIAM. \u00ab Cette r\u00e9flexion strat\u00e9gique nous permettra d’identifier les opportunit\u00e9s de croissance et de mettre en place des \u00e9l\u00e9ments innovants r\u00e9pondant aux attentes de nos partenaires et de nos visiteurs. \u00bb Denis Dessureault, vice-pr\u00e9sident ex\u00e9cutif, a ajout\u00e9 : \u00ab Nous avons un mandat clair de notre conseil d’administration et toute l’\u00e9quipe est tourn\u00e9e vers l’avenir. Le SIAM continue de b\u00e9n\u00e9ficier du soutien des visiteurs et des exposants apr\u00e8s 78 \u00e9ditions ; nous avons souvent agi comme des pionniers dans le domaine et entendons continuer \u00e0 le faire. \u00bb<\/p>\n

Le SIAM s’engage \u00e0 collaborer avec des experts de l’industrie, des sp\u00e9cialistes du marketing et des passionn\u00e9s d’automobile et de mobilit\u00e9 afin d’\u00e9tablir une nouvelle vision et une nouvelle identit\u00e9 pour l’\u00e9v\u00e8nement. Cette initiative comprendra une analyse approfondie du positionnement de la marque, du nom de l’\u00e9v\u00e8nement, de l’exp\u00e9rience des visiteurs et des partenariats potentiels.<\/p>\n

Le processus de r\u00e9flexion strat\u00e9gique est d\u00e9j\u00e0 en cours, et le SIAM pr\u00e9voit de d\u00e9voiler les r\u00e9sultats de cette initiative d’ici l’\u00e9dition 2025, tout en introduisant diverses innovations lors de l’\u00e9v\u00e8nement de janvier 2024. Les informations et les mises \u00e0 jour concernant cette transformation seront communiqu\u00e9es sur notre site web et nos canaux de m\u00e9dias sociaux.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Le Salon International de l’Auto de Montr\u00e9al (SIAM), salon embl\u00e9matique qui fait depuis longtemps le bonheur des amateurs de voitures au Qu\u00e9bec, entreprend une vaste r\u00e9flexion strat\u00e9gique en collaboration avec la firme Mallette et l’agence de publicit\u00e9 R\u00e9cr\u00e9ation. Cette initiative d\u00e9coule de la volont\u00e9 du SIAM de s’adapter aux r\u00e9alit\u00e9s de l’industrie automobile, aux besoins…<\/p>\n","protected":false},"author":18,"featured_media":391373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[823,646],"tags":[838,2660,842],"class_list":["post-391379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concessionnaires-communique","category-concessionnaires","tag-evenement-fr","tag-siam-fr","tag-vente-et-marketing-fr"],"acf":[],"yoast_head":"\nLe Salon International de l'Auto de Montr\u00e9al entame une r\u00e9flexion strat\u00e9gique - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2023\/07\/28\/le-salon-international-de-lauto-de-montreal-entame-une-reflexion-strategique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Salon International de l'Auto de Montr\u00e9al entame une r\u00e9flexion strat\u00e9gique\" \/>\n<meta property=\"og:description\" content=\"Le Salon International de l’Auto de Montr\u00e9al (SIAM), salon embl\u00e9matique qui fait depuis longtemps le bonheur des amateurs de voitures au Qu\u00e9bec, entreprend une vaste r\u00e9flexion strat\u00e9gique en collaboration avec la firme Mallette et l’agence de publicit\u00e9 R\u00e9cr\u00e9ation. 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