{"id":390449,"date":"2023-07-17T15:37:18","date_gmt":"2023-07-17T19:37:18","guid":{"rendered":"https:\/\/autosphere.ca\/?p=390449"},"modified":"2023-07-17T15:37:18","modified_gmt":"2023-07-17T19:37:18","slug":"le-groupe-carlstar-annonce-la-transition-de-sa-marque","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/pneus\/2023\/07\/17\/le-groupe-carlstar-annonce-la-transition-de-sa-marque\/","title":{"rendered":"Le groupe Carlstar annonce la transition de sa marque"},"content":{"rendered":"

Le groupe Carlstar a d\u00e9voil\u00e9 une \u00e9volution de sa marque visant \u00e0 positionner l’entreprise sur la voie de l’excellence et de la croissance \u00e0 l’avenir.<\/strong><\/p>\n

Au cours des prochaines ann\u00e9es, le groupe Carlstar fera passer les produits portant la marque Carlisle \u00e0 la marque Carlstar, en veillant \u00e0 ce que son nom de marque principal refl\u00e8te le nom de l’entreprise – l’entreprise qui con\u00e7oit, fabrique, vend et soutient le produit. Ce changement strat\u00e9gique apporte une coh\u00e9rence interne et externe tout en maximisant la possibilit\u00e9 de promouvoir une marque exclusive dans le domaine des pneus et des roues de sp\u00e9cialit\u00e9.<\/p>\n

Jacob Thomas, PDG du groupe Carlstar, a d\u00e9clar\u00e9 : \u00ab Si l’\u00e9volution de notre marque a \u00e9t\u00e9 motiv\u00e9e par la strat\u00e9gie de l’entreprise, nos pr\u00e9cieux clients et partenaires doivent savoir que l’ex\u00e9cution de cette transition a \u00e9t\u00e9 planifi\u00e9e en accordant la priorit\u00e9 aux consid\u00e9rations des partenaires et des clients. Les pneus de marque Carlisle sont d\u00e9sormais des pneus Carlstar est notre principal message concernant ce changement. Cette simple phrase refl\u00e8te l’essence m\u00eame de l’\u00e9volution de notre marque. Les lettres sur le flanc changeront, mais tout le reste restera exactement le m\u00eame. Les personnes, les installations, les processus, la qualit\u00e9 et la fiabilit\u00e9 des produits, ainsi que l’ensemble de notre proposition de valeur qui a fait de nous la destination privil\u00e9gi\u00e9e pour les pneus et les roues sp\u00e9cialis\u00e9s au cours des 100 derni\u00e8res ann\u00e9es, resteront les m\u00eames. Le groupe Carlstar est impatient de continuer \u00e0 ravir ses partenaires et ses clients au cours des 100 prochaines ann\u00e9es. \u00bb<\/p>\n

Une pr\u00e9paration minutieuse<\/strong><\/h2>\n

Le groupe Carlstar s’est m\u00e9ticuleusement pr\u00e9par\u00e9 \u00e0 cette transition afin de garantir une mise en \u0153uvre efficace et sans heurts. Une \u00e9quipe sp\u00e9cialis\u00e9e a \u00e9labor\u00e9 un plan complet pour chaque aspect du parcours de changement de marque, en associant les clients et les partenaires \u00e0 ce processus.<\/p>\n

La transition de la marque sera r\u00e9alis\u00e9e par une approche \u00e0 deux volets. Le mat\u00e9riel de marketing fera l’objet d’une transition bien structur\u00e9e et en plusieurs \u00e9tapes, offrant aux clients une exp\u00e9rience progressive et durable sur le th\u00e8me \u00ab Les pneus de la marque Carlisle sont d\u00e9sormais Carlstar. \u00bb La transition pour les flancs de pneus sera \u00e9chelonn\u00e9e dans le temps mais se fera en une seule \u00e9tape, de Carlisle \u00e0 Carlstar, en donnant la priorit\u00e9 aux UGS \u00e0 fort volume et en tenant compte des consid\u00e9rations des clients.<\/p>\n

S’appuyant sur un solide h\u00e9ritage, Carlstar conserve ses valeurs fondamentales, ses fortes capacit\u00e9s de conception et d’ing\u00e9nierie, son expertise en mati\u00e8re de fabrication \u00e0 l’\u00e9chelle mondiale, son vaste r\u00e9seau de distribution, son \u00e9quipe centr\u00e9e sur le client et son engagement in\u00e9branlable \u00e0 devenir la premi\u00e8re entreprise sp\u00e9cialis\u00e9e dans les pneus et les roues.<\/p>\n

Le groupe Carlstar est convaincu que cette \u00e9volution de la marque contribuera non seulement \u00e0 renforcer sa position en tant que premier fabricant de pneus et de roues sp\u00e9cialis\u00e9s, mais aussi \u00e0 consolider les bases d’un avenir prometteur marqu\u00e9 par l’innovation et l’expansion.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Le groupe Carlstar a d\u00e9voil\u00e9 une \u00e9volution de sa marque visant \u00e0 positionner l’entreprise sur la voie de l’excellence et de la croissance \u00e0 l’avenir. Au cours des prochaines ann\u00e9es, le groupe Carlstar fera passer les produits portant la marque Carlisle \u00e0 la marque Carlstar, en veillant \u00e0 ce que son nom de marque principal…<\/p>\n","protected":false},"author":18,"featured_media":390423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[826,599],"tags":[5262,842],"class_list":["post-390449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pneus-communique","category-pneus","tag-carlstar-fr","tag-vente-et-marketing-fr"],"acf":[],"yoast_head":"\nLe groupe Carlstar annonce la transition de sa marque - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/pneus\/2023\/07\/17\/le-groupe-carlstar-annonce-la-transition-de-sa-marque\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le groupe Carlstar annonce la transition de sa marque\" \/>\n<meta property=\"og:description\" content=\"Le groupe Carlstar a d\u00e9voil\u00e9 une \u00e9volution de sa marque visant \u00e0 positionner l’entreprise sur la voie de l’excellence et de la croissance \u00e0 l’avenir. 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