{"id":389944,"date":"2023-07-07T14:05:49","date_gmt":"2023-07-07T18:05:49","guid":{"rendered":"https:\/\/autosphere.ca\/?p=389944"},"modified":"2023-08-22T10:40:58","modified_gmt":"2023-08-22T14:40:58","slug":"la-force-kia-de-quebec-lance-le-centre-dinspiration-electrique","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2023\/07\/07\/la-force-kia-de-quebec-lance-le-centre-dinspiration-electrique\/","title":{"rendered":"La Force Kia de Qu\u00e9bec lance le Centre d\u2019Inspiration \u00c9lectrique"},"content":{"rendered":"

Le lancement d\u2019un centre de formation et d\u2019information sur les v\u00e9hicules \u00e9lectriques par un groupe de trois concessionnaires Kia de la r\u00e9gion de Qu\u00e9bec marque un virage innovateur dans l\u2019offre de ces v\u00e9hicules.<\/b>
\n<\/span>
\n<\/span>Le concept ne manque pas d\u2019int\u00e9r\u00eat. Un b\u00e2timent achet\u00e9 sur la rue Cyrille-Duquet \u00e0 Qu\u00e9bec il a deux ans et compl\u00e8tement r\u00e9nov\u00e9 et transform\u00e9 accueille un centre de formation, l\u2019Acad\u00e9mie de la Force Kia, des baies de services pour accompagner la formation technique et surtout, un vaste centre d\u2019expertise sur les v\u00e9hicules \u00e9lectriques<\/a>.<\/span><\/p>\n

\"\"
Steeve Michel, vice-pr\u00e9sident de La Force Kia, mise sur cette nouvelle formule pour se positionner sur le march\u00e9 du v\u00e9hicule \u00e9lectrique. Photo La Force Kia<\/figcaption><\/figure>\n

\u00ab \u00c9videmment, nous observons la tendance depuis quelques ann\u00e9es \u00bb, indique Steeve Michel, copropri\u00e9taire avec Serge Beaudoin de ce groupe qui comprend les concessions Kia de Qu\u00e9bec, Ste-Foy et Val-B\u00e9lair. \u00ab Nous nous mettons \u00e0 la place des consommateurs qui consid\u00e8rent passer \u00e0 un v\u00e9hicule \u00e9lectrique,mais qui ne sont pas n\u00e9cessairement de la vague des adopteurs pr\u00e9coces. Pour eux, la transition peut appara\u00eetre complexe. Avec le Centre d\u2019Inspiration \u00c9lectrique, nous voulons leur offrir, en un seul endroit, toute l\u2019information qu\u2019ils d\u00e9sirent sur nos mod\u00e8les \u00e9lectriques et hybrides et les bornes de recharge n\u00e9cessaires pour les alimenter. \u00bb<\/span><\/p>\n

Michel insiste sur le fait que ce centre ne sera pas un point de vente, mais bel et bien un lieu, accessible sur rendez-vous, o\u00f9 les consommateurs pourront trouver des r\u00e9ponses aux questions essentielles que sont les subventions, l\u2019autonomie des V\u00c9 en conditions hivernales ou encore les sp\u00e9cifications de l\u2019installation de bornes de recharge.<\/p>\n

Qui plus est, Kia Canada a soutenu ce projet en rendant disponibles des V\u00c9 repr\u00e9sentant sa gamme<\/span> de six v\u00e9hicules hybrides et \u00e9lectriques commercialis\u00e9e en ce moment, <\/span>afin que les visiteurs puissent les mettre \u00e0 l\u2019essai.<\/span><\/p>\n

\u00ab Le Centre d\u2019Inspiration \u00c9lectrique, le second du genre au Canada, a pour premi\u00e8re mission de servir la population de la r\u00e9gion et de les accompagner dans leur virage \u00e9lectrique, reprend M. Michel. Si apr\u00e8s leur visite, ils sont int\u00e9ress\u00e9s par l\u2019un de nos mod\u00e8les, ils pourront se rendre chez le concessionnaire de leur r\u00e9gion et en passer la commande. S\u2019ils viennent d\u2019ailleurs que de la r\u00e9gion desservie par nos trois concessions, qu\u2019\u00e0 cela ne tienne, l\u2019important est de leur donner la bonne information et de leur inspirer confiance envers notre marque. \u00bb<\/span><\/p>\n

\"\"
En offrant sous un m\u00eame toit toute l\u2019information sur les V\u00c9 ainsi que la possibilit\u00e9 de les mettre \u00e0 l\u2019essai permet \u00e0 La Force Kia de Qu\u00e9bec de se d\u00e9marquer. Photo Les Festifs<\/figcaption><\/figure>\n

Solution cl\u00e9 en main<\/b><\/h2>\n

En entrevue avec Autosph\u00e8re, le vice-pr\u00e9sident de ce groupe mentionne aussi qu\u2019une nouvelle filiale du groupe sera form\u00e9e pour offrir \u00e0 la client\u00e8le un service d\u2019installation des bornes de recharge. \u00ab Les \u00e9lectriciens sont d\u00e9bord\u00e9s, indique M. Michel, et avec ce service, nous voulons vraiment simplifier la d\u00e9marche de nos clients et leur offrir une solution cl\u00e9 en main. \u00bb<\/span><\/p>\n

Mentionnons aussi que les clients ayant mis la main sur un mod\u00e8le Kia \u00e9lectrique seront invit\u00e9s mensuellement \u00e0 des rencontres d\u2019information, notamment avec la collaboration de l\u2019Association des v\u00e9hicules \u00e9lectriques du Qu\u00e9bec (AV\u00c9Q). Ce sera l\u2019occasion de partager leur exp\u00e9rience et d\u2019en apprendre plus pour tirer le maximum de leur V\u00c9.<\/span><\/p>\n

\"\"
Par l\u2019entremise de son centre d\u2019expertise, La Force Kia va offrir un service d\u2019installation de bornes de recharge. Photo Les Festifs<\/figcaption><\/figure>\n

D\u00e9velopper l\u2019expertise<\/b><\/h2>\n

En investissant 7,5 millions $ dans cette aventure, l\u2019\u00e9quipe de La Force Kia veut rehausser la barre de l\u2019exp\u00e9rience client. Ceci \u00e9tant dit, le Centre ouvert en avril sert aussi de centre de formation pour le personnel technique et celui li\u00e9 aux ventes.<\/span><\/p>\n

\u00c9videmment, une strat\u00e9gie est aussi en place pour g\u00e9rer les d\u00e9lais d\u2019attente pour la livraison de ces v\u00e9hicules convoit\u00e9s.<\/span><\/p>\n

Pour l\u2019\u00e9quipe de La Force Kia de Qu\u00e9bec, la cr\u00e9ation de ce centre r\u00e9pond au changement profond des int\u00e9r\u00eats des consommateurs. \u00ab Cette ann\u00e9e, nos livraisons sont repr\u00e9sent\u00e9es \u00e0 15 % par des v\u00e9hicules \u00e9lectriques et hybrides, explique M. Michel. D\u00e8s l\u2019an prochain, nous comptons porter ces ventes \u00e0 25 % de notre total. \u00bb Cela est tributaire des volumes de V\u00c9 que Kia rendra disponible sur notre march\u00e9 au cours des prochains mois.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Le lancement d\u2019un centre de formation et d\u2019information sur les v\u00e9hicules \u00e9lectriques par un groupe de trois concessionnaires Kia de la r\u00e9gion de Qu\u00e9bec marque un virage innovateur dans l\u2019offre de ces v\u00e9hicules. Le concept ne manque pas d\u2019int\u00e9r\u00eat. Un b\u00e2timent achet\u00e9 sur la rue Cyrille-Duquet \u00e0 Qu\u00e9bec il a deux ans et compl\u00e8tement r\u00e9nov\u00e9…<\/p>\n","protected":false},"author":41,"featured_media":389911,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[646,818],"tags":[3832,2465,3656],"class_list":["post-389944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concessionnaires","category-concessionnaires-editorial","tag-gestion","tag-kia","tag-ve"],"acf":[],"yoast_head":"\nLa Force Kia de Qu\u00e9bec lance le Centre d\u2019Inspiration \u00c9lectrique - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2023\/07\/07\/la-force-kia-de-quebec-lance-le-centre-dinspiration-electrique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Force Kia de Qu\u00e9bec lance le Centre d\u2019Inspiration \u00c9lectrique\" \/>\n<meta property=\"og:description\" content=\"Le lancement d\u2019un centre de formation et d\u2019information sur les v\u00e9hicules \u00e9lectriques par un groupe de trois concessionnaires Kia de la r\u00e9gion de Qu\u00e9bec marque un virage innovateur dans l\u2019offre de ces v\u00e9hicules. 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