{"id":388120,"date":"2023-06-09T00:01:47","date_gmt":"2023-06-09T04:01:47","guid":{"rendered":"https:\/\/autosphere.ca\/?p=388120"},"modified":"2023-06-09T14:24:46","modified_gmt":"2023-06-09T18:24:46","slug":"hankook-tire-annonce-ses-resultats-financiers-pour-le-premier-trimestre-2023","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/pneus\/2023\/06\/09\/hankook-tire-annonce-ses-resultats-financiers-pour-le-premier-trimestre-2023\/","title":{"rendered":"Hankook Tire annonce ses r\u00e9sultats financiers pour le premier trimestre 2023"},"content":{"rendered":"

Hankook Tire & Technology (Hankook Tire) a annonc\u00e9 un chiffre d’affaires de 2 104,0 milliards de KRW et un b\u00e9n\u00e9fice d’exploitation de 190,9 milliards de KRW sur la base des r\u00e9sultats financiers consolid\u00e9s mondiaux pour le premier trimestre 2023. <\/span><\/strong><\/p>\n

Le chiffre d’affaires et le b\u00e9n\u00e9fice d’exploitation ont augment\u00e9 respectivement de 17,5 % et de 51,5 % d’une ann\u00e9e sur l’autre.<\/span><\/p>\n

En s’appuyant sur des strat\u00e9gies de marque premium qui incluent l’augmentation de la proportion de produits \u00e0 haute valeur ajout\u00e9e et la s\u00e9curisation des ventes de pneus exclusifs aux v\u00e9hicules \u00e9lectriques (V\u00c9), le chiffre d’affaires et le b\u00e9n\u00e9fice d’exploitation de Hankook Tire ont r\u00e9alis\u00e9 une croissance malgr\u00e9 un contexte de conditions commerciales difficiles, telles que le ralentissement \u00e9conomique mondial, l’intensification de la concurrence et plus encore. Cette performance a \u00e9t\u00e9 soutenue par l’augmentation de l’offre de pneus d’origine (OE) avec la stabilisation de l’offre de semi-conducteurs et l’augmentation des ventes mondiales de pneus de remplacement dans des r\u00e9gions comme l’Europe.<\/span><\/p>\n

Croissance rapide<\/span><\/strong><\/h2>\n

Hankook Tire a connu une croissance rapide sur le march\u00e9 mondial des v\u00e9hicules \u00e9lectriques en \u00e9tant pionnier en mati\u00e8re de technologies et de strat\u00e9gies personnalis\u00e9es, avant m\u00eame la commercialisation g\u00e9n\u00e9ralis\u00e9e des V\u00c9. L’entreprise est d\u00e9sormais en t\u00eate du march\u00e9, portant sa proportion cible de pneus V\u00c9 \u00e0 environ 20 % cette ann\u00e9e sur l’offre totale de pneus OE pour voitures de tourisme et camionnettes – qui a enregistr\u00e9 5 % en 2021 et 11 % en 2022. <\/span><\/p>\n

Au cours du premier trimestre, l’entreprise a maintenu des progr\u00e8s constants en fournissant des pneus haut de gamme pour les v\u00e9hicules \u00e9lectriques, notamment le VUS \u00e9lectrique C11 de la startup chinoise de v\u00e9hicules \u00e9lectriques Leapmotor, le monospace \u00e9lectrique \u00ab ID. Buzz \u00bb de Volkswagen et le premier VUS enti\u00e8rement \u00e9lectrique \u00ab bZ4X \u00bb de Toyota.<\/span><\/p>\n

En outre, la part des ventes de pneus pour voitures de tourisme de 18 pouces et plus – qui sont des produits \u00e0 haute valeur ajout\u00e9e – a atteint 43,5 %, en hausse de 4,5 %p d’une ann\u00e9e sur l’autre. Par r\u00e9gion, il y a eu une augmentation de 4,6 % en Cor\u00e9e (53,9 %), de 4,0 % en Europe (31,9 %), de 6,6 % en Am\u00e9rique du Nord (54,2 %) et de 7,2 % en Chine (56,3 %), ce qui montre une croissance constante dans toutes les r\u00e9gions du monde. <\/span><\/p>\n

March\u00e9s des V\u00c9 et des v\u00e9hicules \u00e0 hautes performances<\/strong><\/h2>\n

En 2023, Hankook Tire continuera \u00e0 soutenir son leadership sur les march\u00e9s des pneus V\u00c9 et des pneus haute performance. \u00c0 partir de cette saison, l’entreprise a \u00e9t\u00e9 choisie comme partenaire officiel et fournisseur exclusif de pneus du principal championnat mondial de sport automobile pour v\u00e9hicules \u00e9lectriques, le ABB FIA Formula E World Championship (Formula E). La soci\u00e9t\u00e9 est \u00e9galement le partenaire pneumatique exclusif du Lamborghini Super Trofeo, une s\u00e9rie de courses organis\u00e9e par la marque italienne de supercars Lamborghini. Gr\u00e2ce \u00e0 ces pr\u00e9cieux partenariats, Hankook Tire renforcera sa position en tant que marque mondiale de premier plan et continuera \u00e0 recueillir des donn\u00e9es afin d’am\u00e9liorer la recherche et le d\u00e9veloppement.<\/span><\/p>\n

Pour augmenter les ventes de plus de 5 % en glissement annuel et atteindre 45 % des ventes de pneus pour voitures de tourisme de 18 pouces et plus, Hankook Tire se concentrera sur l’augmentation des ventes sur les principaux march\u00e9s, le renforcement des partenariats avec les constructeurs automobiles haut de gamme et le maintien de la position de leader dans le segment des pneus pour v\u00e9hicules \u00e9lectriques. L’entreprise cherche aussi \u00e0 augmenter la part de l’approvisionnement en pneus OE pour les mod\u00e8les de v\u00e9hicules \u00e9lectriques jusqu’\u00e0 20 % de l’approvisionnement total en pneus OE pour les voitures particuli\u00e8res et les camionnettes. <\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Hankook Tire & Technology (Hankook Tire) a annonc\u00e9 un chiffre d’affaires de 2 104,0 milliards de KRW et un b\u00e9n\u00e9fice d’exploitation de 190,9 milliards de KRW sur la base des r\u00e9sultats financiers consolid\u00e9s mondiaux pour le premier trimestre 2023. Le chiffre d’affaires et le b\u00e9n\u00e9fice d’exploitation ont augment\u00e9 respectivement de 17,5 % et de 51,5…<\/p>\n","protected":false},"author":5,"featured_media":388088,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[826,599],"tags":[3832,5008,4406],"class_list":["post-388120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pneus-communique","category-pneus","tag-gestion","tag-hankook-tire","tag-management-fr"],"acf":[],"yoast_head":"\nHankook Tire annonce ses r\u00e9sultats financiers pour le premier trimestre 2023 - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/pneus\/2023\/06\/09\/hankook-tire-annonce-ses-resultats-financiers-pour-le-premier-trimestre-2023\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hankook Tire annonce ses r\u00e9sultats financiers pour le premier trimestre 2023\" \/>\n<meta property=\"og:description\" content=\"Hankook Tire & Technology (Hankook Tire) a annonc\u00e9 un chiffre d’affaires de 2 104,0 milliards de KRW et un b\u00e9n\u00e9fice d’exploitation de 190,9 milliards de KRW sur la base des r\u00e9sultats financiers consolid\u00e9s mondiaux pour le premier trimestre 2023. 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