{"id":386489,"date":"2023-05-18T05:26:20","date_gmt":"2023-05-18T09:26:20","guid":{"rendered":"https:\/\/autosphere.ca\/?p=386489"},"modified":"2023-05-18T11:18:38","modified_gmt":"2023-05-18T15:18:38","slug":"le-salon-de-lauto-a-son-importance-dans-la-decision-dachat","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2023\/05\/18\/le-salon-de-lauto-a-son-importance-dans-la-decision-dachat\/","title":{"rendered":"Le Salon de l\u2019auto a son importance dans la d\u00e9cision d\u2019achat"},"content":{"rendered":"<p><b>Selon un sondage des visiteurs, le Salon de l\u2019auto de Qu\u00e9bec a un grand impact sur le processus d\u2019achat de ses visiteurs.<\/b><\/p>\n<p>Un sondage et \u00e9t\u00e9 r\u00e9alis\u00e9 \u00e0 la mi-mars aupr\u00e8s de 1800 r\u00e9pondants suite \u00e0 l\u2019<a href=\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2023\/03\/14\/retour-fracassant-pour-le-salon-international-de-lauto-de-quebec\/\">\u00e9dition 2023 du Salon International de l\u2019auto de Qu\u00e9bec<\/a>.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Les r\u00e9sultats sont cat\u00e9goriques : l\u2019\u00e9v\u00e9nement est au c\u0153ur du processus d\u2019achat de v\u00e9hicule de ses visiteurs.<\/p>\n<p>Apr\u00e8s deux ans d\u2019absence, le grand retour du Salon International de l\u2019auto de Qu\u00e9bec a connu un solide succ\u00e8s.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Ainsi, le sondage indique que le taux de satisfaction de ses visiteurs atteint les 94\u00a0%.<\/p>\n<p>\u00ab Les r\u00e9sultats de notre sondage prouvent, hors de tout doute, que le Salon de l\u2019auto de Qu\u00e9bec a toujours sa raison d\u2019\u00eatre \u00bb, affirme Charles Drouin, directeur g\u00e9n\u00e9ral. \u00ab Il est un facteur cl\u00e9 du processus d\u2019achat de nos visiteurs. D\u2019ailleurs, 65 % d\u2019entre eux indiquent que le Salon de l\u2019auto a un impact sur leur d\u00e9cision d\u2019achat et 91 % affirment qu\u2019il leur permet de comparer et magasiner les mod\u00e8les \u00bb, poursuit-il.<\/p>\n<h2><b>Des absences remarqu\u00e9es<\/b><\/h2>\n<p>L\u2019\u00e9dition 2023 du Salon International de l\u2019auto de Qu\u00e9bec s\u2019est d\u00e9roul\u00e9e sous une nouvelle formule hybride manufacturiers \/ concessionnaires.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Toutefois, quelques marques ont tout de m\u00eame choisi de ne pas \u00eatre pr\u00e9sentes. Cette d\u00e9cision est vue d\u2019un mauvais \u0153il par les visiteurs qui ont affirm\u00e9 \u00e0 44\u00a0% que leur absence a influenc\u00e9 n\u00e9gativement leur perception de celles-ci et \u00e0 58\u00a0% que leur absence a eu ou a potentiellement eu un impact n\u00e9gatif sur leur d\u00e9cision d\u2019acheter un v\u00e9hicule de ces marques.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>\u00ab Ces r\u00e9sultats corroborent nos hypoth\u00e8ses relatives \u00e0 l\u2019importance des salons de l\u2019auto \u00bb, mentionne M.\u00a0Drouin. \u00ab M\u00eame si l\u2019industrie automobile vit pr\u00e9sentement une r\u00e9volution, le Salon de l\u2019auto de Qu\u00e9bec continue d\u2019\u00eatre la r\u00e9f\u00e9rence des consommateurs pour magasiner leur v\u00e9hicule. \u00bb<\/p>\n<p>La 41<sup>e<\/sup> \u00e9dition du Salon International de l\u2019auto de Qu\u00e9bec se d\u00e9roulera du 5 au 10 mars 2024 au Centre de Foires d\u2019Expocit\u00e9.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selon un sondage des visiteurs, le Salon de l\u2019auto de Qu\u00e9bec a un grand impact sur le processus d\u2019achat de ses visiteurs. Un sondage et \u00e9t\u00e9 r\u00e9alis\u00e9 \u00e0 la mi-mars aupr\u00e8s de 1800 r\u00e9pondants suite \u00e0 l\u2019\u00e9dition 2023 du Salon International de l\u2019auto de Qu\u00e9bec.\u00a0 Les r\u00e9sultats sont cat\u00e9goriques : l\u2019\u00e9v\u00e9nement est au c\u0153ur du&#8230;<\/p>\n","protected":false},"author":41,"featured_media":386472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[646,818],"tags":[838,2529],"class_list":["post-386489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concessionnaires","category-concessionnaires-editorial","tag-evenement-fr","tag-siaq"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Le Salon de l\u2019auto a son importance dans la d\u00e9cision d\u2019achat - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2023\/05\/18\/le-salon-de-lauto-a-son-importance-dans-la-decision-dachat\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Salon de l\u2019auto a son importance dans la d\u00e9cision d\u2019achat\" \/>\n<meta property=\"og:description\" content=\"Selon un sondage des visiteurs, le Salon de l\u2019auto de Qu\u00e9bec a un grand impact sur le processus d\u2019achat de ses visiteurs. 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