{"id":380060,"date":"2023-02-15T15:19:26","date_gmt":"2023-02-15T20:19:26","guid":{"rendered":"https:\/\/autosphere.ca\/?p=380060"},"modified":"2023-02-15T15:19:26","modified_gmt":"2023-02-15T20:19:26","slug":"prevoir-la-demande-de-vehicules-neufs-et-doccasion","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2023\/02\/15\/prevoir-la-demande-de-vehicules-neufs-et-doccasion\/","title":{"rendered":"Pr\u00e9voir la demande de v\u00e9hicules neufs et d\u2019occasion"},"content":{"rendered":"

Dans le cadre d\u2019une pr\u00e9sentation virtuelle sous l\u2019\u00e9gide de Driving Sales, Neal Gann pr\u00e9sident de la firme LotLink a expliqu\u00e9 aux concessionnaires automobiles les bonnes strat\u00e9gies pour suivre la demande d\u2019un march\u00e9 transform\u00e9.<\/strong><\/p>\n

Ce sp\u00e9cialiste de l\u2019analyse des tendances du march\u00e9 de la vente de v\u00e9hicules neufs et d\u2019occasion chez le concessionnaire a expliqu\u00e9 que les consommateurs d\u00e9sireux de remplacer leur v\u00e9hicule en ce moment risquent de subir un choc en se pr\u00e9sentant chez leur concessionnaire.<\/p>\n

\u00ab\u00a0Ils vont r\u00e9aliser que la voiture qu\u2019ils ont achet\u00e9e il y a trois ans n\u2019est plus aussi accessible, explique l\u2019expert. Je ne pas ici de la disponibilit\u00e9, qui commence \u00e0 se stabiliser, mais plut\u00f4t du prix et des frais de financement. Dans le contexte de raret\u00e9 de certains mod\u00e8les les prix ont parfois connu une hausse, mais ce qui est g\u00e9n\u00e9ralis\u00e9 c\u2019est la r\u00e9duction significative des rabais des constructeurs et une hausse marqu\u00e9e de taux d\u2019int\u00e9r\u00eat.\u00a0\u00bb<\/p>\n

Selon lui, l\u2019\u00e9conomie va graduellement reprendre du poil de la b\u00eate et les inventaires de v\u00e9hicules \u00e0 vendre revenir lentement \u00e0 une situation plus normale.<\/p>\n

\u00ab\u00a0Dans ce contexte il est primordial que le concessionnaire analyse le profil de son march\u00e9 avec attention et garnisse son inventaire de v\u00e9hicules que les consommateurs souhaitent, reprend-il. Cela signifie clairement, dans le contexte, de pouvoir offrir aux clients des v\u00e9hicules moins dispendieux qu\u2019ils pourront acqu\u00e9rir pour des paiements similaires \u00e0 ce qu\u2019ils versaient auparavant. Il existe un march\u00e9 pour les v\u00e9hicules de luxe et dispendieux, mais il faut bien le cibler.\u00a0Le concessionnaire va perdre de l\u2019argent s\u2019il conserve trop longtemps un v\u00e9hicule haut de gamme qui ne trouve pas preneur. \u00bb<\/p>\n

Le d\u00e9fi selon lui est de miser sur le volume et mettre en march\u00e9 des v\u00e9hicules plus accessibles.<\/p>\n

Il constate la m\u00eame tendance dans le v\u00e9hicule d\u2019occasion o\u00f9 la demande pour les voitures de moins de 15\u00a0000\u00a0$ est vigoureuse.<\/p>\n

\u00ab\u00a0Il faut avoir un plan B pour satisfaire un client d\u00e9\u00e7u de ne pas avoir les ressources pour s\u2019offrir un v\u00e9hicule de la cat\u00e9gorie \u00e0 laquelle il est habitu\u00e9\u00a0\u00bb, conseille M.\u00a0Gann.<\/p>\n

\"\"
Pour le sp\u00e9cialiste Neal Gann, l\u2019augmentation du co\u00fbt de financement de l\u2019achat ou de la location d\u2019un v\u00e9hicule risque de surprendre les clients. Photo Driving Sales<\/figcaption><\/figure>\n

Transparence et bon prix<\/b><\/h2>\n

Puisque la voiture d\u2019occasion peut repr\u00e9senter une alternative int\u00e9ressante pour le consommateur, l\u2019expert indique l\u2019importance d\u2019en acqu\u00e9rir id\u00e9alement apr\u00e8s avoir \u00e9tabli un portrait clair du march\u00e9.<\/p>\n

\u00ab\u00a0\u00c0 partir de ce moment, la strat\u00e9gie est de faire une analyse comparative sur les offres de votre march\u00e9. Il faut que le prix soit int\u00e9ressant. Qui plus est, lors de l\u2019affichage, soyez transparents. Indiquez le prix, les offres sp\u00e9ciales qui s\u2019appliquent et agr\u00e9menter le tout des meilleures photos possible. Cela semble la base, mais encore trop de concessionnaires pensent qu\u2019un client potentiel n\u2019aura pas d\u2019objection \u00e0 t\u00e9l\u00e9phoner ou \u00e0 se rendre en concession pour r\u00e9aliser finalement qu\u2019il n\u2019a pas les moyens d\u2019acheter le mod\u00e8le propos\u00e9 ou que son prix n\u2019est tout simplement pas concurrentiel.\u00a0\u00bb<\/p>\n

Finalement, le conf\u00e9rencier incite les concessionnaires \u00e0 mesurer les r\u00e9sultats de leurs efforts de marketing sur toutes leurs plateformes.<\/p>\n

L\u2019argent investi en promotion de chaque v\u00e9hicule devrait \u00eatre document\u00e9 afin d\u2019ajuster les strat\u00e9gies de mise en march\u00e9 au besoin.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Dans le cadre d\u2019une pr\u00e9sentation virtuelle sous l\u2019\u00e9gide de Driving Sales, Neal Gann pr\u00e9sident de la firme LotLink a expliqu\u00e9 aux concessionnaires automobiles les bonnes strat\u00e9gies pour suivre la demande d\u2019un march\u00e9 transform\u00e9. Ce sp\u00e9cialiste de l\u2019analyse des tendances du march\u00e9 de la vente de v\u00e9hicules neufs et d\u2019occasion chez le concessionnaire a expliqu\u00e9 que…<\/p>\n","protected":false},"author":41,"featured_media":380047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[646,818],"tags":[3832,842],"class_list":["post-380060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concessionnaires","category-concessionnaires-editorial","tag-gestion","tag-vente-et-marketing-fr"],"acf":[],"yoast_head":"\nPr\u00e9voir la demande de v\u00e9hicules neufs et d\u2019occasion - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2023\/02\/15\/prevoir-la-demande-de-vehicules-neufs-et-doccasion\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pr\u00e9voir la demande de v\u00e9hicules neufs et d\u2019occasion\" \/>\n<meta property=\"og:description\" content=\"Dans le cadre d\u2019une pr\u00e9sentation virtuelle sous l\u2019\u00e9gide de Driving Sales, Neal Gann pr\u00e9sident de la firme LotLink a expliqu\u00e9 aux concessionnaires automobiles les bonnes strat\u00e9gies pour suivre la demande d\u2019un march\u00e9 transform\u00e9. 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