{"id":378108,"date":"2023-01-16T15:30:00","date_gmt":"2023-01-16T20:30:00","guid":{"rendered":"https:\/\/autosphere.ca\/?p=378108"},"modified":"2023-01-16T16:40:04","modified_gmt":"2023-01-16T21:40:04","slug":"hankook-annonce-sa-strategie-commerciale-pour-2023","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/pneus\/2023\/01\/16\/hankook-annonce-sa-strategie-commerciale-pour-2023\/","title":{"rendered":"Hankook annonce sa strat\u00e9gie commerciale pour 2023"},"content":{"rendered":"

Hankook & Company Co, la soci\u00e9t\u00e9 de portefeuille de Hankook Tire & Technology Co, a annonc\u00e9 sa strat\u00e9gie commerciale mondiale pour 2023. <\/strong><\/p>\n

En 2022, sur la base de la gamme croissante de moteurs nouvellement \u00e9tabli S.T.R.E.A.M., le groupe Hankook & Company s’est concentr\u00e9 sur la r\u00e9alisation d’innovations et le renforcement de la voie vers une croissance durable, r\u00e9affirmant sa position de leader mondial comme en t\u00e9moigne Model Solution. Hankook & Company est la premi\u00e8re entreprise cor\u00e9enne de l’industrie nationale des prototypes \u00e0 \u00eatre cot\u00e9e au KOSDAQ.<\/p>\n

Hankook & Company a \u00e9tabli un si\u00e8ge europ\u00e9en pour ses activit\u00e9s \u00e9nerg\u00e9tiques (Energy Solution) et a renforc\u00e9 sa pr\u00e9sence mondiale en \u00e9tendant le r\u00e9seau de vente sur le march\u00e9 am\u00e9ricain. En outre, afin de progresser vers l’objectif de devenir une entreprise Solid Top 5 d’ici 2030 (2030 ST5 Roadmap), la soci\u00e9t\u00e9 a annonc\u00e9 l’expansion de son usine du Tennessee aux \u00c9tats-Unis.<\/p>\n

Une s\u00e9rie de jalons<\/strong><\/h2>\n

En 2022, Hankook Tire a connu une s\u00e9rie d’\u00e9tapes importantes qui ont soulign\u00e9 l’engagement de l’entreprise envers l’innovation technologique. Il s’agit notamment de l’ouverture du plus grand terrain d’essai de pneus d’Asie, le Hankook Technoring, et du fait que Hankook Tire est devenu le premier \u00e0 proposer des pneus d\u00e9di\u00e9s aux v\u00e9hicules \u00e9lectriques avec le lancement de la marque iON. Hankook Tire fait \u00e9galement partie de la prestigieuse famille de la Formule E en tant que partenaire technique officiel et fournisseur de pneus.<\/p>\n

\u00c0 l’horizon 2023, Hankook donnera la priorit\u00e9 \u00e0 l’innovation technologique en renfor\u00e7ant ses capacit\u00e9s de recherche et d\u00e9veloppement. Au fur et \u00e0 mesure que l’adoption des v\u00e9hicules \u00e9lectriques s’acc\u00e9l\u00e8re dans le monde, Hankook continuera \u00e0 d\u00e9velopper une technologie de pneus d\u00e9di\u00e9e \u00e0 un avenir \u00e9lectrifi\u00e9 et renforcera sa capacit\u00e9 \u00e0 proposer de nouvelles gammes de produits qui exploitent la technologie virtuelle, les capteurs de pneus, les pneus sans air et les mat\u00e9riaux durables.<\/p>\n

Hankook int\u00e9grera \u00e9galement de mani\u00e8re strat\u00e9gique l’intelligence artificielle (IA) dans toutes les initiatives de production, de recherche et d\u00e9veloppement et de marketing afin d’acc\u00e9l\u00e9rer la transformation num\u00e9rique ax\u00e9e sur le client, ce qui conduira \u00e0 des d\u00e9cisions plus \u00e9clair\u00e9es et \u00e0 l’innovation num\u00e9rique.<\/p>\n

Enfin, l’entreprise continuera \u00e0 favoriser sa culture proactive unique. Pour disposer d’un avantage concurrentiel adapt\u00e9 au futur environnement commercial, Hankook encouragera ses employ\u00e9s \u00e0 continuer \u00e0 se remettre en question et \u00e0 innover avec un esprit d’entreprise, \u00e0 communiquer ouvertement et \u00e0 explorer activement des id\u00e9es cr\u00e9atives. L’entreprise travaillera de mani\u00e8re coh\u00e9rente pour r\u00e9pondre aux besoins et aux priorit\u00e9s des clients qui \u00e9voluent rapidement.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Hankook & Company Co, la soci\u00e9t\u00e9 de portefeuille de Hankook Tire & Technology Co, a annonc\u00e9 sa strat\u00e9gie commerciale mondiale pour 2023. En 2022, sur la base de la gamme croissante de moteurs nouvellement \u00e9tabli S.T.R.E.A.M., le groupe Hankook & Company s’est concentr\u00e9 sur la r\u00e9alisation d’innovations et le renforcement de la voie vers une…<\/p>\n","protected":false},"author":18,"featured_media":378082,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[826,599],"tags":[3832],"class_list":["post-378108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pneus-communique","category-pneus","tag-gestion"],"acf":[],"yoast_head":"\nHankook annonce sa strat\u00e9gie commerciale pour 2023 - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/pneus\/2023\/01\/16\/hankook-annonce-sa-strategie-commerciale-pour-2023\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hankook annonce sa strat\u00e9gie commerciale pour 2023\" \/>\n<meta property=\"og:description\" content=\"Hankook & Company Co, la soci\u00e9t\u00e9 de portefeuille de Hankook Tire & Technology Co, a annonc\u00e9 sa strat\u00e9gie commerciale mondiale pour 2023. 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