{"id":377541,"date":"2023-01-03T06:00:18","date_gmt":"2023-01-03T11:00:18","guid":{"rendered":"https:\/\/autosphere.ca\/?p=377541"},"modified":"2023-01-02T15:14:05","modified_gmt":"2023-01-02T20:14:05","slug":"campagne-francaise-de-pneus-dhiver-en-musique","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/pneus\/2023\/01\/03\/campagne-francaise-de-pneus-dhiver-en-musique\/","title":{"rendered":"Campagne fran\u00e7aise de pneus d\u2019hiver en musique"},"content":{"rendered":"<p><strong>Question de sensibiliser les automobilistes \u00e0 la r\u00e9glementation sur les pneus d\u2019hiver en zones montagneuses, la compagnie fran\u00e7aise SiliGom a recours \u00e0 une campagne originale toute en rythme.<\/strong><\/p>\n<p>Le r\u00e9seau de centres de pneus fran\u00e7ais a en effet eu recours aux services du Youtuber DJ Matafan pour la r\u00e9alisation d\u2019un clip vid\u00e9o promouvant l\u2019installation de pneus d\u2019hiver afin de rouler en s\u00e9curit\u00e9 dans les zones identifi\u00e9es comme \u00e0 risque dans les r\u00e9gions montagneuses de France.<\/p>\n<p>Ainsi, 48 d\u00e9partements situ\u00e9s dans des massifs montagneux (Alpes, Corse, Massif central, Massif jurassien, Pyr\u00e9n\u00e9es, Massif vosgien) ont \u00e9tabli la liste des communes dans lesquelles un \u00e9quipement des v\u00e9hicules adapt\u00e9 \u00e0 la neige devient obligatoire en p\u00e9riode hivernale, c&rsquo;est-\u00e0-dire du 1<sup>er<\/sup>\u00a0novembre au 31\u00a0mars.<\/p>\n<p>La chanson Pneus d\u2019hiver et le vid\u00e9o qui l\u2019accompagne lance des phrases accrocheuses comme : \u00ab Allez viens mon p\u2019tit p\u00e9p\u00e8re, on t\u2019les monte tes pneus hiver ! qui risquent de devenir des vers d\u2019oreille en cette p\u00e9riode de l\u2019ann\u00e9e. \u00bb<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/6lror7TRMbc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>SiliGom est un r\u00e9seau de centres sp\u00e9cialis\u00e9s dans le pneu et l\u2019entretien automobile qui compte 200 points de vente en France.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Question de sensibiliser les automobilistes \u00e0 la r\u00e9glementation sur les pneus d\u2019hiver en zones montagneuses, la compagnie fran\u00e7aise SiliGom a recours \u00e0 une campagne originale toute en rythme. Le r\u00e9seau de centres de pneus fran\u00e7ais a en effet eu recours aux services du Youtuber DJ Matafan pour la r\u00e9alisation d\u2019un clip vid\u00e9o promouvant l\u2019installation de&#8230;<\/p>\n","protected":false},"author":41,"featured_media":377543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[821,599],"tags":[842],"class_list":["post-377541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pneus-editorial","category-pneus","tag-vente-et-marketing-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Campagne fran\u00e7aise de pneus d\u2019hiver en musique - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/pneus\/2023\/01\/03\/campagne-francaise-de-pneus-dhiver-en-musique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campagne fran\u00e7aise de pneus d\u2019hiver en musique\" \/>\n<meta property=\"og:description\" content=\"Question de sensibiliser les automobilistes \u00e0 la r\u00e9glementation sur les pneus d\u2019hiver en zones montagneuses, la compagnie fran\u00e7aise SiliGom a recours \u00e0 une campagne originale toute en rythme. Le r\u00e9seau de centres de pneus fran\u00e7ais a en effet eu recours aux services du Youtuber DJ Matafan pour la r\u00e9alisation d\u2019un clip vid\u00e9o promouvant l\u2019installation de...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/autosphere.ca\/fr\/pneus\/2023\/01\/03\/campagne-francaise-de-pneus-dhiver-en-musique\/\" \/>\n<meta property=\"og:site_name\" content=\"Autosphere\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/autosphere.ca\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-03T11:00:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/autosphere.ca\/wp-content\/uploads\/2023\/01\/PM-02-21-pneus-hiver-siligom-WP.png\" \/>\n\t<meta property=\"og:image:width\" content=\"758\" \/>\n\t<meta property=\"og:image:height\" content=\"585\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michel Beaunoyer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@autosphere_ca\" \/>\n<meta name=\"twitter:site\" content=\"@autosphere_ca\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michel Beaunoyer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2023\\\/01\\\/03\\\/campagne-francaise-de-pneus-dhiver-en-musique\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2023\\\/01\\\/03\\\/campagne-francaise-de-pneus-dhiver-en-musique\\\/\"},\"author\":{\"name\":\"Michel Beaunoyer\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#\\\/schema\\\/person\\\/87fe5915939ed2a1ddda6f161fba645d\"},\"headline\":\"Campagne fran\u00e7aise de pneus d\u2019hiver en musique\",\"datePublished\":\"2023-01-03T11:00:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2023\\\/01\\\/03\\\/campagne-francaise-de-pneus-dhiver-en-musique\\\/\"},\"wordCount\":217,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2023\\\/01\\\/03\\\/campagne-francaise-de-pneus-dhiver-en-musique\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/PM-02-21-pneus-hiver-siligom-WP.png\",\"keywords\":[\"Vente et marketing\"],\"articleSection\":[\"\u00c9ditorial\",\"Pneus\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2023\\\/01\\\/03\\\/campagne-francaise-de-pneus-dhiver-en-musique\\\/#respond\"]}],\"copyrightYear\":\"2023\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2023\\\/01\\\/03\\\/campagne-francaise-de-pneus-dhiver-en-musique\\\/\",\"url\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2023\\\/01\\\/03\\\/campagne-francaise-de-pneus-dhiver-en-musique\\\/\",\"name\":\"Campagne fran\u00e7aise de pneus d\u2019hiver en musique - 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