{"id":372597,"date":"2022-10-21T11:33:05","date_gmt":"2022-10-21T15:33:05","guid":{"rendered":"https:\/\/autosphere.ca\/?p=372597"},"modified":"2022-10-24T13:17:02","modified_gmt":"2022-10-24T17:17:02","slug":"liqui-moly-un-marche-solide-au-canada","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/mecanique\/2022\/10\/21\/liqui-moly-un-marche-solide-au-canada\/","title":{"rendered":"Liqui Moly : Un march\u00e9 solide au Canada"},"content":{"rendered":"

Lenny Levac, directeur des ventes pour le Canada, travaille pour Liqui Moly depuis vingt et un ans. <\/strong><\/p>\n

Il \u00e9tait \u00e0 Automechanika Frankfurt en raison de leurs clients, NAPA Canada, CARQUEST, WORLDPAK, et il a eu des r\u00e9unions et des discussions positives avec eux – tous leurs plus gros clients \u00e9taient l\u00e0. \u00ab Nous choisissons nos partenaires et leur restons fid\u00e8les. Et ceux que nous avons sont d’excellents partenaires. Ils viennent ici pour rencontrer notre personnel – tous nos d\u00e9cideurs, nos cadres qui, je le pr\u00e9cise, ne vont pas \u00e0 Vegas. Nous discutons de tous les plans, des d\u00e9cisions, des nouveaux produits \u00e0 venir, de la mani\u00e8re dont nous pouvons am\u00e9liorer l’entreprise \u00bb, d\u00e9clare M. Levac.<\/p>\n

\u00ab Ces r\u00e9unions sont tr\u00e8s bonnes, et nous pouvons avoir de longues r\u00e9unions, pas des r\u00e9unions d’une demi-heure. Jusqu’\u00e0 pr\u00e9sent, nous avons tr\u00e8s bien r\u00e9ussi en Am\u00e9rique du Nord avec nos parrainages, la reconnaissance de la marque, les brochures de vente… c’est une p\u00e9riode vraiment passionnante et nous avons eu un grand salon. Maintenant, nous attendons avec impatience l’AAPEX qui devrait \u00e9galement \u00eatre un grand salon cette ann\u00e9e, probablement meilleur que l’ann\u00e9e derni\u00e8re. Les gens qui ont abandonn\u00e9 l’ann\u00e9e derni\u00e8re reconnaissent qu’ils n’ont pas eu de grosses d\u00e9penses et que leurs ventes continuent d’augmenter, ce qui signifie qu’ils seront pr\u00e9sents cette ann\u00e9e \u00bb, poursuit Lenny.<\/p>\n

\u00ab Le Canada est un march\u00e9 tr\u00e8s, tr\u00e8s important pour Liqui Moly \u00bb, a d\u00e9clar\u00e9 Sascha Jardel, directeur du marketing des exportations en Allemagne. \u00ab Les chiffres sont toujours tr\u00e8s bons ! Le fait que les chiffres augmentent montre que nous avons fait un excellent travail avec un excellent produit. \u00bb<\/p>\n

March\u00e9 solide au Canada<\/strong><\/h2>\n

M. Levac explique : \u00ab Le Canada est un march\u00e9 tr\u00e8s fort pour Liqui Moly, et nous sommes tr\u00e8s pr\u00e9sents sur le march\u00e9 de la C.-B. \u00bb Comme j’ai travaill\u00e9 pour Altrom, tout comme notre repr\u00e9sentant au Qu\u00e9bec, et que notre repr\u00e9sentant en Colombie-Britannique a travaill\u00e9 pour Auto Camping auparavant, le travail de Liqui Moly nous vient tout naturellement ! Nous avions tous des relations sur le march\u00e9 et nous pouvions les apporter avec nous \u00e0 Liqui Moly. Tout le monde sait que notre marque est de qualit\u00e9, que nous avons une bonne entreprise et qu’elle est \u00e9quitable. Lorsque vous avez cela, les gens veulent venir travailler pour Liqui Moly.<\/p>\n

\u00ab Nous avons cinq nouveaux num\u00e9ros qui arrivent maintenant en Allemagne, je dois donc cr\u00e9er des \u00e9tiquettes pour le Canada et les \u00c9tats-Unis, ils doivent \u00eatre enregistr\u00e9s, et plus encore. Si nous pr\u00e9sentons ces chiffres trop t\u00f4t, nos partenaires s’en aper\u00e7oivent et disent que nous en avons besoin, quand pouvons-nous l’obtenir ? Nous avons donc appris \u00e0 \u00eatre un peu plus patients en Allemagne – nous connaissions le prix mais comme nous n’avions pas d’\u00e9tiquettes, pas de num\u00e9ros de pi\u00e8ces, nous ne voulions pas les diffuser ici \u00e0 Automechanika Frankfurt. Les partenaires sont enthousiastes \u00e0 l’id\u00e9e d’acheter, mais si vous ne pouvez pas leur donner le produit imm\u00e9diatement, ils perdent une partie de cette excitation et de cette envie de le mettre entre les mains de leurs clients. C’est pourquoi nous avons d\u00e9cid\u00e9 de garder cette nouvelle excitante pour le salon AAPEX !<\/p>\n

Nous obtenons un excellent retour sur investissement sur le march\u00e9 canadien, et il se d\u00e9veloppe bien ! Nous avons eu une croissance \u00e0 deux chiffres au cours des sept derni\u00e8res ann\u00e9es. Le Canada est un march\u00e9 tr\u00e8s, tr\u00e8s fort pour nous et les \u00c9tats-Unis se maintiennent. Liqui Moly conna\u00eet une croissance positive ! \u00bb<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Lenny Levac, directeur des ventes pour le Canada, travaille pour Liqui Moly depuis vingt et un ans. Il \u00e9tait \u00e0 Automechanika Frankfurt en raison de leurs clients, NAPA Canada, CARQUEST, WORLDPAK, et il a eu des r\u00e9unions et des discussions positives avec eux – tous leurs plus gros clients \u00e9taient l\u00e0. \u00ab Nous choisissons nos…<\/p>\n","protected":false},"author":18,"featured_media":372579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[820,632],"tags":[4818,4905,2628,4111,842,4685],"class_list":["post-372597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mecanique-editorial","category-mecanique","tag-automechanika-frankfurt-fr","tag-liqui","tag-liqui-moly","tag-sales-and-marketing","tag-vente-et-marketing-fr","tag-ventes-et-marketing"],"acf":[],"yoast_head":"\nLiqui Moly : Un march\u00e9 solide au Canada - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/mecanique\/2022\/10\/21\/liqui-moly-un-marche-solide-au-canada\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Liqui Moly : Un march\u00e9 solide au Canada\" \/>\n<meta property=\"og:description\" content=\"Lenny Levac, directeur des ventes pour le Canada, travaille pour Liqui Moly depuis vingt et un ans. 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