{"id":372124,"date":"2021-05-26T09:03:26","date_gmt":"2021-05-26T13:03:26","guid":{"rendered":"https:\/\/autosphere.ca\/?p=372124"},"modified":"2022-10-18T09:13:13","modified_gmt":"2022-10-18T13:13:13","slug":"4-facons-pour-les-concessionnaires-dattirer-et-de-servir-les-clients","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/webinaire\/2021\/05\/26\/4-facons-pour-les-concessionnaires-dattirer-et-de-servir-les-clients\/","title":{"rendered":"4 fa\u00e7ons pour les concessionnaires d’attirer et de servir les clients"},"content":{"rendered":"
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Mercredi 26 mai 2021<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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4 fa\u00e7ons pour les concessionnaires
\nd’attirer et de servir les clients<\/span><\/h1>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>
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D\u00e9couvrez comment les concessionnaires ayant une pr\u00e9sence locale peuvent g\u00e9rer le parcours de leurs clients, de la recherche initiale jusqu\u2019\u00e0 la vente finale, de fa\u00e7on 100% num\u00e9rique<\/strong>.<\/p>\n

Alors que les concessionnaires du monde entier rouvrent leurs portes dans un monde en pand\u00e9mie, ils constatent une chose en commun : leurs offres traditionnelles en mati\u00e8re d’exp\u00e9rience client ne sont plus adapt\u00e9es.<\/strong><\/p>\n

Les clients ont chang\u00e9, et leurs attentes se sont consid\u00e9rablement modifi\u00e9es.<\/p>\n

Si vous voulez demeurer comp\u00e9titif et gagner des clients<\/strong>\u00a0avant m\u00eame qu\u2019ils ne mettent le pied dans votre cour, vous devez r\u00e9organiser votre parcours client du point de vue d\u2019un consommateur moderne.<\/p>\n<\/div><\/div>

Vous apprendrez<\/strong><\/strong><\/p>\n\n\n\n\n\n\n
<\/td>\nAugmenter le flux de prospects en ligne<\/strong><\/td>\n<\/tr>\n
<\/td>\nCanaux de communication pr\u00e9f\u00e9r\u00e9s des clients<\/strong><\/td>\n<\/tr>\n
<\/td>\nMaturation de prospects par le biais de la messagerie<\/strong><\/td>\n<\/tr>\n
<\/td>\nCollecte de paiements par texto<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><\/div>
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SPEAKERS<\/span><\/h5><\/div><\/div>
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Isaac Hernandez<\/span>
\nDirecteur du segment automobile, Podium<\/em><\/span><\/p>\n

Isaac Hernandez dirige l\u2019\u00e9quipe automobile de Podium. Il cumule plusieurs ann\u00e9es d\u2019exp\u00e9rience dans le domaine, ayant travaill\u00e9 sp\u00e9cifiquement avec des centaines de concessionnaires pour r\u00e9soudre des probl\u00e8mes commerciaux et rationaliser leurs communications avec les clients. Son exp\u00e9rience lui a permis d\u2019acqu\u00e9rir une connaissance approfondie des pratiques commerciales. Isaac est titulaire d\u2019un baccalaur\u00e9at en administration des affaires de la Weber State University.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Hayley Sonntag<\/span>
\nSp\u00e9cialiste en marketing, Podium<\/em><\/span><\/p>\n

Hayley Sonntag a travaill\u00e9 dans de nombreux domaines reli\u00e9s au marketing, notamment la g\u00e9n\u00e9ration de la demande, les \u00e9tudes de march\u00e9 et la communication. Elle aide des centaines d\u2019entreprises locales \u00e0 am\u00e9liorer leur taux de conversion en ligne, \u00e0 augmenter leur nombre de prospects et \u00e0 cr\u00e9er un parcours client convivial \u00e0 chaque \u00e9tape.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Mercredi 26 mai 2021 4 fa\u00e7ons pour les concessionnaires d’attirer et de servir les clients [vc_raw_html css=\"%7B%22default%22%3A%7B%22text-align%22%3A%22center%22%7D%7D\"]JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGY0FCN1ZldkhqRE0lMjIlMjB0aXRsZSUzRCUyMllvdVR1YmUlMjB2aWRlbyUyMHBsYXllciUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMGFsbG93JTNEJTIyYWNjZWxlcm9tZXRlciUzQiUyMGF1dG9wbGF5JTNCJTIwY2xpcGJvYXJkLXdyaXRlJTNCJTIwZW5jcnlwdGVkLW1lZGlhJTNCJTIwZ3lyb3Njb3BlJTNCJTIwcGljdHVyZS1pbi1waWN0dXJlJTIyJTIwYWxsb3dmdWxsc2NyZWVuJTNFJTNDJTJGaWZyYW1lJTNF[\/vc_raw_html]D\u00e9couvrez comment les concessionnaires ayant une pr\u00e9sence locale peuvent g\u00e9rer le parcours de leurs clients, de la recherche initiale jusqu\u2019\u00e0 la vente finale, de fa\u00e7on 100% num\u00e9rique. Alors que les concessionnaires du monde entier rouvrent leurs portes dans un...","protected":false},"author":2,"featured_media":372175,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4619],"tags":[],"class_list":["post-372124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webinaire"],"acf":[],"yoast_head":"\n4 fa\u00e7ons pour les concessionnaires d'attirer et de servir les clients - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/webinaire\/2021\/05\/26\/4-facons-pour-les-concessionnaires-dattirer-et-de-servir-les-clients\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 fa\u00e7ons pour les concessionnaires d'attirer et de servir les clients\" \/>\n<meta property=\"og:url\" content=\"https:\/\/autosphere.ca\/fr\/webinaire\/2021\/05\/26\/4-facons-pour-les-concessionnaires-dattirer-et-de-servir-les-clients\/\" \/>\n<meta property=\"og:site_name\" content=\"Autosphere\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/autosphere.ca\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-26T13:03:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-18T13:13:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/autosphere.ca\/wp-content\/uploads\/2022\/10\/podium-758x585-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"758\" \/>\n\t<meta property=\"og:image:height\" content=\"585\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Erik Borrelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@autosphere_ca\" \/>\n<meta name=\"twitter:site\" content=\"@autosphere_ca\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erik Borrelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/autosphere.ca\/fr\/webinaire\/2021\/05\/26\/4-facons-pour-les-concessionnaires-dattirer-et-de-servir-les-clients\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/autosphere.ca\/fr\/webinaire\/2021\/05\/26\/4-facons-pour-les-concessionnaires-dattirer-et-de-servir-les-clients\/\"},\"author\":{\"name\":\"Erik Borrelli\",\"@id\":\"https:\/\/autosphere.ca\/fr\/#\/schema\/person\/b19eef473a57a31d347420fa963ee24a\"},\"headline\":\"4 fa\u00e7ons pour les concessionnaires d’attirer et de servir les clients\",\"datePublished\":\"2021-05-26T13:03:26+00:00\",\"dateModified\":\"2022-10-18T13:13:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/autosphere.ca\/fr\/webinaire\/2021\/05\/26\/4-facons-pour-les-concessionnaires-dattirer-et-de-servir-les-clients\/\"},\"wordCount\":992,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/autosphere.ca\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/autosphere.ca\/fr\/webinaire\/2021\/05\/26\/4-facons-pour-les-concessionnaires-dattirer-et-de-servir-les-clients\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/autosphere.ca\/wp-content\/uploads\/2022\/10\/podium-758x585-1.png\",\"articleSection\":[\"Webinaire\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/autosphere.ca\/fr\/webinaire\/2021\/05\/26\/4-facons-pour-les-concessionnaires-dattirer-et-de-servir-les-clients\/#respond\"]}],\"copyrightYear\":\"2021\",\"copyrightHolder\":{\"@id\":\"https:\/\/autosphere.ca\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/autosphere.ca\/fr\/webinaire\/2021\/05\/26\/4-facons-pour-les-concessionnaires-dattirer-et-de-servir-les-clients\/\",\"url\":\"https:\/\/autosphere.ca\/fr\/webinaire\/2021\/05\/26\/4-facons-pour-les-concessionnaires-dattirer-et-de-servir-les-clients\/\",\"name\":\"4 fa\u00e7ons pour les concessionnaires d'attirer et de servir les clients - 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