{"id":371724,"date":"2022-10-11T12:29:57","date_gmt":"2022-10-11T16:29:57","guid":{"rendered":"https:\/\/autosphere.ca\/?p=371724"},"modified":"2022-10-11T12:29:57","modified_gmt":"2022-10-11T16:29:57","slug":"lidentite-innovatrice-de-kia-canada-prend-forme","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2022\/10\/11\/lidentite-innovatrice-de-kia-canada-prend-forme\/","title":{"rendered":"L’identit\u00e9 innovatrice de Kia Canada prend forme"},"content":{"rendered":"

\u00c0 la suite de la transformation audacieuse de l’identit\u00e9 visuelle de Kia Canada en 2021, le constructeur automobile rehausse maintenant l’image de ses 197 concessionnaires \u00e0 travers le pays par le biais de son \u00ab Programme d’image de marque Kia \u00bb – en leur donnant un nouveau look moderne.<\/strong><\/p>\n

Introduit en juin 2022, le programme offre aux concessionnaires un point de contact coh\u00e9rent avec la marque, refl\u00e9tant l’\u00e9volution de la marque Kia d’un constructeur automobile traditionnel \u00e0 un fournisseur de solutions de mobilit\u00e9 durable. \u00c0 ce jour, plus de 40 % des concessionnaires ont entam\u00e9 le processus de modernisation, les 14 premiers sites devant \u00eatre achev\u00e9s avant la fin de 2022.<\/p>\n

\u00ab Le nouveau design des concessionnaires Kia \u00e0 l’\u00e9chelle nationale est intemporel et moderne, donnant aux clients une id\u00e9e de nos v\u00e9hicules tout aussi modernes et novateurs \u00bb, d\u00e9clare Robert Marner, directeur, Exp\u00e9rience client, Kia Canada. \u00ab Alors que certains concessionnaires n\u00e9cessitent une construction compl\u00e8te et d’autres des r\u00e9novations, l’enthousiasme que nous avons vu \u00e0 travers le r\u00e9seau \u00e0 un stade aussi pr\u00e9coce est incroyable. Le programme Kia Signature Image contribuera \u00e0 solidifier la nouvelle Kia pour les clients. \u00bb<\/p>\n

Approvisionnement en mat\u00e9riaux et produits canadiens<\/strong><\/h2>\n

Le logo ultra-\u00e9l\u00e9gant et les nouvelles couleurs de la marque seront visibles dans tous les concessionnaires du pays et sont au c\u0153ur de ces transformations. Soutenant la population locale dans la mesure du possible, Kia s’approvisionnera \u00e9galement en mat\u00e9riaux et produits canadiens pour les r\u00e9novations.<\/p>\n

L’objectif est de cr\u00e9er un environnement pour les clients qui incarne les offres de produits innovants et am\u00e9lior\u00e9s de Kia. Les mises \u00e0 jour des installations refl\u00e8tent la nouvelle philosophie de conception de la marque, \u00ab Opposites United \u00bb, qui est dynamis\u00e9e par les contrastes que l’on trouve dans la nature et l’humanit\u00e9, et qui sera surtout visible dans la salle d’exposition et les espaces clients. Des mat\u00e9riaux froids et m\u00e9talliques seront incorpor\u00e9s dans la salle d’exposition, tandis que des mat\u00e9riaux chaleureux, accueillants et invitants seront utilis\u00e9s dans les espaces clients.<\/p>\n

Pour plus d’informations sur l’avenir de Kia, cliquez ici<\/a>.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u00c0 la suite de la transformation audacieuse de l’identit\u00e9 visuelle de Kia Canada en 2021, le constructeur automobile rehausse maintenant l’image de ses 197 concessionnaires \u00e0 travers le pays par le biais de son \u00ab Programme d’image de marque Kia \u00bb – en leur donnant un nouveau look moderne. Introduit en juin 2022, le programme…<\/p>\n","protected":false},"author":18,"featured_media":371707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[823,646],"tags":[2465,842,4685],"class_list":["post-371724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concessionnaires-communique","category-concessionnaires","tag-kia","tag-vente-et-marketing-fr","tag-ventes-et-marketing"],"acf":[],"yoast_head":"\nL'identit\u00e9 innovatrice de Kia Canada prend forme - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2022\/10\/11\/lidentite-innovatrice-de-kia-canada-prend-forme\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'identit\u00e9 innovatrice de Kia Canada prend forme\" \/>\n<meta property=\"og:description\" content=\"\u00c0 la suite de la transformation audacieuse de l’identit\u00e9 visuelle de Kia Canada en 2021, le constructeur automobile rehausse maintenant l’image de ses 197 concessionnaires \u00e0 travers le pays par le biais de son \u00ab Programme d’image de marque Kia \u00bb – en leur donnant un nouveau look moderne. 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