{"id":369662,"date":"2022-09-09T11:37:16","date_gmt":"2022-09-09T15:37:16","guid":{"rendered":"https:\/\/autosphere.ca\/?p=369662"},"modified":"2022-09-09T11:37:16","modified_gmt":"2022-09-09T15:37:16","slug":"le-tsunami-de-la-saison-des-pneus-dhiver","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2022\/09\/09\/le-tsunami-de-la-saison-des-pneus-dhiver\/","title":{"rendered":"Le \u00ab\u00a0tsunami\u00a0\u00bb de la saison des pneus d\u2019hiver"},"content":{"rendered":"

Comme \u00e0 chaque ann\u00e9e, la saison des pneus am\u00e8ne son lot de soucis ! <\/strong><\/p>\n

Le fort achalandage diminue la personnalisation en mati\u00e8re de service, mais les clients comprennent tr\u00e8s bien ce moment oblig\u00e9 par la loi stipulant que les pneus d\u2019hiver doivent \u00eatre install\u00e9s avant le 1er<\/sup> d\u00e9cembre. Il faudra s\u2019armer de patience et garder le sourire tout au long de la saison, que ce soit du c\u00f4t\u00e9 du personnel que celui du client.\u00a0<\/span><\/p>\n

Ce que vous devriez faire en tant que client\u00a0:<\/p>\n

    \n
  1. Prendre votre rendez-vous d\u2019avance pour la saison hivernale ;\u00a0<\/span><\/li>\n
  2. Par le fait m\u00eame, prendre votre rendez-vous d\u2019avance pour la saison printani\u00e8re ;<\/li>\n
  3. Laissez votre v\u00e9hicule pour la journ\u00e9e pour aider les op\u00e9rations fixes, si c\u2019est possible ;<\/li>\n
  4. R\u00e9servez en avance si vous d\u00e9sirez acheter des pneus.<\/li>\n<\/ol>\n

    La planification est jug\u00e9e essentielle en 2022 et surtout pour les ann\u00e9es \u00e0 venir. Comme nous prenons un rendez-vous d\u2019avance avec notre dentiste ou notre m\u00e9decin, il est fortement recommand\u00e9 de r\u00e9server votre place d\u2019avance pour vos pneus, vos entretiens ou autres r\u00e9parations. Depuis plusieurs ann\u00e9es, nous parlions de rendez-vous d\u2019avance (\u00ab\u00a0pr\u00e9-booking\u00a0\u00bb) afin de r\u00e9server un bloc de temps pour chaque client. Il est plus que temps de mettre le syst\u00e8me de \u00ab\u00a0pr\u00e9-booking\u00a0\u00bb en place et penser \u00e0 la prochaine saison printani\u00e8re.\u00a0<\/span><\/p>\n

    Comme dans la construction, les mat\u00e9riaux sont parfois difficiles \u00e0 obtenir et il faut r\u00e9server. Nous entrons dans une nouvelle \u00e8re de changements et de structures ; un nouveau d\u00e9part ! C\u2019est Valentina Candeloro, Directrice Marketing Internationale chez Mood Media qui le dit : \u00ab L’exp\u00e9rience client est au c\u0153ur des probl\u00e9matiques des marques et des points de vente d\u2019hier comme d\u2019aujourd\u2019hui\u2026 \u00c0 l\u2019heure d\u2019une digitalisation galopante, quels sera le magasin de demain ?\u00a0\u00bb. <\/i>Selon le dernier rapport de l\u2019ONU, notre plan\u00e8te comptera 10 milliards d\u2019\u00eatres humains.\u00a0<\/span><\/p>\n

    Peu importe l\u2019industrie, il faut l\u2019avouer, l\u2019exp\u00e9rience client est difficile en p\u00e9riode de p\u00e9nurie de main-d\u2019\u0153uvre. Pour ma part, j\u2019ai d\u00e9j\u00e0 r\u00e9serv\u00e9 mon rendez-vous pour l\u2019installation de mes pneus d\u2019hiver pour octobre prochain. Si tous les clients r\u00e9servaient leur rendez-vous d\u2019avance, la gestion des d\u00e9lais et des op\u00e9rations pourraient grandement s\u2019am\u00e9liorer. Prenons du temps pour r\u00e9fl\u00e9chir et surtout pour calculer le nombre de clients qui devraient venir visiter la concession, sans oublier les clients qui ont pris possession d\u2019un v\u00e9hicule neuf derni\u00e8rement.\u00a0<\/span><\/p>\n

    Ce que le concessionnaire devrait faire\u00a0:<\/p>\n

      \n
    1. Calculer le nombre de clients qui ont pris possession d\u2019un v\u00e9hicule neuf et les segmenter\u00a0: clients avec pneus dans la valise, clients sans pneus (achat de pneus) et clients avec entreposage de pneus ;<\/li>\n
    2. Calculer le nombre de clients ayant des entreposages (clients du service) ;<\/li>\n
    3. Calculer le nombre de clients qui vont passer faire installer leurs pneus et qui n\u2019ont pas d\u2019entreposage et n\u2019ont pas achet\u00e9 chez vous ;<\/li>\n
    4. Faire un tableau r\u00e9capitulatif et planifier le nombre de clients (bons de travail) potentiels pour la saison hivernale.\u00a0<\/span><\/li>\n<\/ol>\n

      Avec cette strat\u00e9gie, vous aurez un portrait des prochains mois sans compter bien s\u00fbr les clients de passage qui d\u00e9cideront de venir chez vous.\u00a0<\/span><\/p>\n

      Ce que le concessionnaire devrait faire apr\u00e8s la saison hivernale\u00a0:<\/p>\n

        \n
      1. Calculer le nombre de clients ayant pris un prochain rendez-vous pour tous les types de clients \u00e9num\u00e9r\u00e9s ci-haut ;<\/li>\n
      2. Calculer les nouveaux clients qui se sont ajout\u00e9s au service ;<\/li>\n
      3. Calculer le nombre de pneus vendus ;<\/li>\n
      4. Calculer le nombre de clients qui devront acheter de nouveaux pneus lors de la prochaine saison (usure des pneus) ;<\/li>\n<\/ol>\n

        La raison d\u2019\u00eatre d\u2019une entreprise est de cr\u00e9er et de garder un client.<\/p>\n

        \u2013 Th\u00e9odore Levitt (1925-2006), \u00e9conomiste am\u00e9ricain<\/p><\/blockquote>\n

         <\/p>\n","protected":false},"excerpt":{"rendered":"

        Comme \u00e0 chaque ann\u00e9e, la saison des pneus am\u00e8ne son lot de soucis ! Le fort achalandage diminue la personnalisation en mati\u00e8re de service, mais les clients comprennent tr\u00e8s bien ce moment oblig\u00e9 par la loi stipulant que les pneus d\u2019hiver doivent \u00eatre install\u00e9s avant le 1er d\u00e9cembre. Il faudra s\u2019armer de patience et garder…<\/p>\n","protected":false},"author":108,"featured_media":365752,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[808,646],"tags":[842],"class_list":["post-369662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chroniques-experts-concessionnaires","category-concessionnaires","tag-vente-et-marketing-fr"],"acf":[],"yoast_head":"\nLe \u00ab\u00a0tsunami\u00a0\u00bb de la saison des pneus d\u2019hiver - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2022\/09\/09\/le-tsunami-de-la-saison-des-pneus-dhiver\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le \u00ab\u00a0tsunami\u00a0\u00bb de la saison des pneus d\u2019hiver\" \/>\n<meta property=\"og:description\" content=\"Comme \u00e0 chaque ann\u00e9e, la saison des pneus am\u00e8ne son lot de soucis ! 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