{"id":368390,"date":"2022-08-22T09:32:57","date_gmt":"2022-08-22T13:32:57","guid":{"rendered":"https:\/\/autosphere.ca\/?p=368390"},"modified":"2022-08-22T09:32:57","modified_gmt":"2022-08-22T13:32:57","slug":"holman-investit-dans-les-solutions-de-marketing-numerique-orbee","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/parc\/2022\/08\/22\/holman-investit-dans-les-solutions-de-marketing-numerique-orbee\/","title":{"rendered":"Holman investit dans les solutions de marketing num\u00e9rique Orbee"},"content":{"rendered":"<p><strong>Holman, une organisation mondiale de services automobiles, a annonc\u00e9 un investissement de sa division de capital-risque dans Orbee, un fournisseur de premier plan de solutions de gestion des donn\u00e9es, d&rsquo;analyse marketing et d&rsquo;automatisation pour l&rsquo;industrie automobile. <\/strong><\/p>\n<h2><strong>Analyse marketing<\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">La plateforme innovante de marketing num\u00e9rique d&rsquo;Orbee fournit aux concessionnaires automobiles des informations et des analyses compl\u00e8tes sur les consommateurs, ce qui les aide \u00e0 mieux comprendre le comportement des clients et leur permet de proposer une exp\u00e9rience d&rsquo;achat attrayante. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00ab Notre relation avec Orbee a commenc\u00e9 en tant que client, alors que nous explorions les possibilit\u00e9s d&rsquo;am\u00e9liorer notre capacit\u00e9 \u00e0 offrir une exp\u00e9rience client intuitive, personnalis\u00e9e et transparente dans l&rsquo;ensemble de notre famille de concessionnaires Holman \u00bb, a d\u00e9clar\u00e9 Bill Cariss, pr\u00e9sident et chef de la direction, Growth Ventures, Holman. \u00ab Il est rapidement apparu que la puissante technologie d&rsquo;Orbee pouvait \u00e0 la fois optimiser et simplifier les efforts d&rsquo;engagement des clients \u00e0 chaque phase du parcours d&rsquo;achat &#8211; recherche, achat et apr\u00e8s-vente. Cela a fait de l&rsquo;alignement avec Orbee sous la forme d&rsquo;un investissement strat\u00e9gique en capital une prochaine \u00e9tape naturelle et nous sommes ravis de contribuer \u00e0 soutenir la croissance continue de l&rsquo;entreprise. \u00bb<\/span><\/p>\n<h2><strong>Gestion de donn\u00e9es<\/strong><\/h2>\n<p>La technologie exclusive d&rsquo;Orbee offre une suite d&rsquo;outils de marketing num\u00e9rique enti\u00e8rement int\u00e9gr\u00e9s qui permettent aux utilisateurs de tirer parti d&rsquo;une intelligence des donn\u00e9es in\u00e9gal\u00e9e pour optimiser les campagnes et personnaliser l&rsquo;exp\u00e9rience d&rsquo;achat de chaque client. Cette puissante plateforme \u00e0 source unique permet \u00e9galement aux d\u00e9taillants automobiles de rationaliser leur pile technologique, d&rsquo;am\u00e9liorer leurs capacit\u00e9s de gestion de la relation client, d&rsquo;int\u00e9grer d&rsquo;autres syst\u00e8mes essentiels de la concession et de synchroniser de mani\u00e8re transparente les donn\u00e9es comportementales dans l&rsquo;ensemble de leur groupe de concessionnaires.<\/p>\n<p><span data-preserver-spaces=\"true\">La technologie exclusive d&rsquo;Orbee permet aux d\u00e9taillants automobiles de rationaliser leur pile technologique, d&rsquo;am\u00e9liorer leurs capacit\u00e9s de gestion de la relation client, d&rsquo;int\u00e9grer d&rsquo;autres syst\u00e8mes essentiels de la concession et de synchroniser les donn\u00e9es comportementales dans l&rsquo;ensemble de leur groupe de concessionnaires. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00ab Notre \u00e9quipe continue de d\u00e9velopper la technologie la plus robuste qui consolide et int\u00e8gre les fonctions marketing modernes dans un seul syst\u00e8me de niveau entreprise \u00bb, a d\u00e9clar\u00e9 Atul Patel, cofondateur et PDG d&rsquo;Orbee. \u00ab Nous avons appr\u00e9ci\u00e9 notre collaboration avec Holman en tant que client avant-gardiste parce qu&rsquo;ils embrassent l&rsquo;utilisation de la technologie de marketing num\u00e9rique pour atteindre de nouveaux niveaux d&rsquo;exp\u00e9rience client. Et maintenant, nous sommes ravis que Holman investisse dans notre vision pour aider les concessionnaires \u00e0 acc\u00e9l\u00e9rer leur transformation marketing \u00e0 mesure que les comportements et les attentes de leurs consommateurs \u00e9voluent. \u00bb<\/span><\/p>\n<h2><strong>Solutions d&rsquo;automatisation<\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">En plus d&rsquo;offrir une exp\u00e9rience d&rsquo;achat plus personnalis\u00e9e, la technologie d&rsquo;Orbee aide les concessionnaires automobiles \u00e0 \u00eatre plus efficaces dans leurs efforts de marketing et \u00e0 communiquer plus efficacement avec leurs clients gr\u00e2ce \u00e0 une vari\u00e9t\u00e9 de processus automatis\u00e9s. Orbee dispose \u00e9galement d&rsquo;une technologie en instance de brevet qui permet aux concessionnaires de reprendre le contr\u00f4le de leurs donn\u00e9es de premi\u00e8re main tout en facilitant la conformit\u00e9 aux r\u00e8gles rigoureuses actuelles en mati\u00e8re de s\u00e9curit\u00e9 des donn\u00e9es et de protection de la vie priv\u00e9e des consommateurs, ainsi qu&rsquo;aux r\u00e9glementations de plus en plus strictes qui se profilent \u00e0 l&rsquo;horizon.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00ab La fa\u00e7on dont les consommateurs ach\u00e8tent des v\u00e9hicules et des services automobiles a consid\u00e9rablement chang\u00e9 au cours des derni\u00e8res ann\u00e9es. Aujourd&rsquo;hui, la d\u00e9cision d&rsquo;achat du client est g\u00e9n\u00e9ralement prise bien avant de mettre les pieds chez un concessionnaire. Il est donc crucial d&rsquo;offrir une exp\u00e9rience d&rsquo;achat num\u00e9rique attrayante dans un march\u00e9 de plus en plus concurrentiel \u00bb, a d\u00e9clar\u00e9 Gene Welsh, pr\u00e9sident, Automotive Retail, Holman. \u00ab Nous pensons qu&rsquo;il y a un potentiel important dans cette plateforme vraiment unique au milieu d&rsquo;un paysage automobile en \u00e9volution rapide et nous sommes impatients de collaborer avec Orbee alors que la soci\u00e9t\u00e9 continue \u00e0 introduire sa technologie innovante aux concessionnaires \u00e0 travers le pays. \u00bb<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Pour en savoir plus sur les solutions de marketing num\u00e9rique d&rsquo;Orbee pour les d\u00e9taillants automobiles, visitez<\/span> <a class=\"editor-rtfLink\" href=\"https:\/\/www.orbee.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Orbee.com<\/span><\/a><span data-preserver-spaces=\"true\">. Pour plus d&rsquo;informations sur Holman et la large gamme de services automobiles int\u00e9gr\u00e9s de l&rsquo;organisation, visitez le site <\/span><a class=\"editor-rtfLink\" href=\"http:\/\/www.holman.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Holman.com<\/span><\/a><span data-preserver-spaces=\"true\">. <\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Holman, une organisation mondiale de services automobiles, a annonc\u00e9 un investissement de sa division de capital-risque dans Orbee, un fournisseur de premier plan de solutions de gestion des donn\u00e9es, d&rsquo;analyse marketing et d&rsquo;automatisation pour l&rsquo;industrie automobile. Analyse marketing La plateforme innovante de marketing num\u00e9rique d&rsquo;Orbee fournit aux concessionnaires automobiles des informations et des analyses compl\u00e8tes&#8230;<\/p>\n","protected":false},"author":5,"featured_media":368364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[824,621],"tags":[4490,841,4844,842],"class_list":["post-368390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-parc-communique","category-parc","tag-holman-fr","tag-technologie-fr","tag-vente","tag-vente-et-marketing-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Holman investit dans les solutions de marketing num\u00e9rique Orbee - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/parc\/2022\/08\/22\/holman-investit-dans-les-solutions-de-marketing-numerique-orbee\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Holman investit dans les solutions de marketing num\u00e9rique Orbee\" \/>\n<meta property=\"og:description\" content=\"Holman, une organisation mondiale de services automobiles, a annonc\u00e9 un investissement de sa division de capital-risque dans Orbee, un fournisseur de premier plan de solutions de gestion des donn\u00e9es, d&rsquo;analyse marketing et d&rsquo;automatisation pour l&rsquo;industrie automobile. 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