{"id":366583,"date":"2022-07-25T16:11:52","date_gmt":"2022-07-25T20:11:52","guid":{"rendered":"https:\/\/autosphere.ca\/?p=366583"},"modified":"2022-07-25T16:11:52","modified_gmt":"2022-07-25T20:11:52","slug":"la-magie-des-medias","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/pneus\/2022\/07\/25\/la-magie-des-medias\/","title":{"rendered":"La magie des m\u00e9dias"},"content":{"rendered":"<p><strong>L&rsquo;importance d&rsquo;une sensibilisation accrue au gonflage et \u00e0 l&rsquo;entretien des pneus. <\/strong><\/p>\n<p>Finalement, le premier jour de l&rsquo;\u00e9t\u00e9 est arriv\u00e9 \u00e0 5 h 14 du matin le mardi 21 juin. L&rsquo;\u00e9t\u00e9 \u00e9voque un exc\u00e8s d&rsquo;images&#8230; soleil, sable, surf, shorts et, bien s\u00fbr, un voyage en voiture.<\/p>\n<blockquote><p>Mais avec la hausse des prix du carburant, les voyages d&rsquo;\u00e9t\u00e9 sur la route vont-ils monter en fl\u00e8che ou couler ? L&rsquo;ACPC a command\u00e9 une enqu\u00eate d&rsquo;opinion publique \u00e0 l&rsquo;\u00e9chelle nationale pour poser cette question.<\/p><\/blockquote>\n<p>En fait, 66 % des conducteurs ont d\u00e9clar\u00e9 que le prix du carburant les obligerait \u00e0 annuler ou \u00e0 limiter leurs d\u00e9placements cet \u00e9t\u00e9. L&rsquo;enqu\u00eate a \u00e9galement r\u00e9v\u00e9l\u00e9 un d\u00e9calage important entre le fait que les conducteurs comprennent qu&rsquo;un gonflage correct des pneus am\u00e9liore l&rsquo;\u00e9conomie de carburant et prot\u00e8ge l&rsquo;environnement, et leurs connaissances r\u00e9elles sur le moment et la mani\u00e8re de mesurer et de r\u00e9gler la pression correcte des pneus. C&rsquo;est ce que dit l&rsquo;enqu\u00eate :<\/p>\n<ul>\n<li>Seuls 27 % des conducteurs v\u00e9rifient chaque mois la pression de leurs pneus<\/li>\n<li>59 % ignorent que la pression ne doit \u00eatre mesur\u00e9e que lorsque les pneus sont froids<\/li>\n<li>34 % se r\u00e9f\u00e8rent \u00e0 la pression d&rsquo;air indiqu\u00e9e sur le flanc du pneu pour d\u00e9terminer la pression correcte de leurs pneus<\/li>\n<li>14 % se fient \u00e0 des inspections visuelles ou ne savent pas comment d\u00e9terminer si leurs pneus sont correctement gonfl\u00e9s<\/li>\n<\/ul>\n<p>Vous pouvez trouver les r\u00e9sultats d\u00e9taill\u00e9s de l&rsquo;enqu\u00eate <a href=\"https:\/\/www.globenewswire.com\/en\/news-release\/2022\/05\/09\/2438681\/0\/en\/Soaring-gas-prices-stall-summer-road-trips.html\">ici<\/a> (en anglais).<\/p>\n<p>Le manque de connaissances des conducteurs en mati\u00e8re de gonflage et d&rsquo;entretien des pneus est une vieille histoire. Peut-\u00eatre que la v\u00e9rification de la pression des pneus \u2013 que l&rsquo;on peut apprendre \u00e0 faire en 60 secondes <a href=\"https:\/\/youtu.be\/UnKe1-HMBxk\">ici m\u00eame<\/a> (en anglais) \u2013 est l&rsquo;une de ces comp\u00e9tences si simples que l&rsquo;on n&rsquo;arrive jamais \u00e0 les m\u00e9moriser compl\u00e8tement et qu&rsquo;il suffit de la faire au petit bonheur la chance. L&rsquo;objectif de notre campagne \u00e9tait donc double : Premi\u00e8rement, sensibiliser les gens au gonflage et \u00e0 l&rsquo;entretien ad\u00e9quats des pneus en tant que mesure de s\u00e9curit\u00e9 routi\u00e8re ; et deuxi\u00e8mement, \u00e9duquer les gens sur la relation entre le gonflage et l&rsquo;entretien des pneus et l&rsquo;\u00e9conomie de carburant.<\/p>\n<p><em><strong>Timing<\/strong><\/em><\/p>\n<p>Et comme dit le sage adage \u00ab tout est une question de <em>timing<\/em> \u00bb. Avec les multiples augmentations d\u00e9chirantes du prix de l&rsquo;essence qui ont remis \u00e0 z\u00e9ro notre message, l&rsquo;int\u00e9r\u00eat des m\u00e9dias a vu notre histoire passer par plusieurs cycles d&rsquo;information pendant tr\u00e8s, tr\u00e8s longtemps. La campagne a g\u00e9n\u00e9r\u00e9 pr\u00e8s de 900 retomb\u00e9es m\u00e9diatiques, y compris des apparitions \u00e0 la t\u00e9l\u00e9vision, des articles en ligne et imprim\u00e9s, des interviews \u00e0 la radio et des articles de blog, et a re\u00e7u l&rsquo;attention de tous les principaux m\u00e9dias locaux et nationaux, notamment la Presse canadienne, CBC, CBC Radio, City TV, CP24 et CityNews. Les r\u00e9sultats indiquent que notre message avait le potentiel de toucher tous les Canadiens 14 fois plus. Je ne pense pas que m\u00eame les plus grandes entreprises se moqueraient de tels r\u00e9sultats de campagne. Cependant, en tant que Canadiens, nous sommes g\u00e9n\u00e9tiquement pr\u00e9dispos\u00e9s \u00e0 valoriser la modestie, et en tant que fier Canadien, je choisis de minimiser ces r\u00e9sultats avec une maxime du monde du golf : \u00ab Plus je m&rsquo;entra\u00eene, plus j&rsquo;ai de la chance \u00bb, et l&rsquo;ACPC a certainement eu de la chance cette ann\u00e9e.<\/p>\n<p>De plus, comme mon affinit\u00e9 pour les citations reste infinie et \u00e9ternelle, quelqu&rsquo;un a dit un jour : \u00ab Tout ce qui est bon, tout ce qui est magique se passe entre les mois de juin et d&rsquo;ao\u00fbt. \u00bb L&rsquo;ACPC a re\u00e7u sa dose de magie estivale en d\u00e9but d&rsquo;ann\u00e9e, et je vous souhaite un \u00e9t\u00e9 tout aussi joyeux et magique.<\/p>\n<hr \/>\n<p><em>Carol Hochu est pr\u00e9sidente de l&rsquo;Association canadienne du pneu et du caoutchouc (ACPC \/ TRAC). Vous pouvez la joindre \u00e0 l&rsquo;adresse suivante : <a href=\"mailto:chochu@tracanada.ca\">chochu@tracanada.ca<\/a>.<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;importance d&rsquo;une sensibilisation accrue au gonflage et \u00e0 l&rsquo;entretien des pneus. Finalement, le premier jour de l&rsquo;\u00e9t\u00e9 est arriv\u00e9 \u00e0 5 h 14 du matin le mardi 21 juin. L&rsquo;\u00e9t\u00e9 \u00e9voque un exc\u00e8s d&rsquo;images&#8230; soleil, sable, surf, shorts et, bien s\u00fbr, un voyage en voiture. Mais avec la hausse des prix du carburant, les voyages&#8230;<\/p>\n","protected":false},"author":333,"featured_media":366576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[811,599],"tags":[4779,3832,4406,2632],"class_list":["post-366583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chroniques-experts","category-pneus","tag-acpc","tag-gestion","tag-management-fr","tag-trac-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La magie des m\u00e9dias - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/pneus\/2022\/07\/25\/la-magie-des-medias\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La magie des m\u00e9dias\" \/>\n<meta property=\"og:description\" content=\"L&rsquo;importance d&rsquo;une sensibilisation accrue au gonflage et \u00e0 l&rsquo;entretien des pneus. Finalement, le premier jour de l&rsquo;\u00e9t\u00e9 est arriv\u00e9 \u00e0 5 h 14 du matin le mardi 21 juin. L&rsquo;\u00e9t\u00e9 \u00e9voque un exc\u00e8s d&rsquo;images&#8230; soleil, sable, surf, shorts et, bien s\u00fbr, un voyage en voiture. Mais avec la hausse des prix du carburant, les voyages...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/autosphere.ca\/fr\/pneus\/2022\/07\/25\/la-magie-des-medias\/\" \/>\n<meta property=\"og:site_name\" content=\"Autosphere\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/autosphere.ca\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-25T20:11:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/autosphere.ca\/wp-content\/uploads\/2022\/07\/Carol-Hochu.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"758\" \/>\n\t<meta property=\"og:image:height\" content=\"585\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carol Hochu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@autosphere_ca\" \/>\n<meta name=\"twitter:site\" content=\"@autosphere_ca\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carol Hochu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2022\\\/07\\\/25\\\/la-magie-des-medias\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2022\\\/07\\\/25\\\/la-magie-des-medias\\\/\"},\"author\":{\"name\":\"Carol Hochu\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#\\\/schema\\\/person\\\/f7c5dde1afd2179196c6d29b4e79512e\"},\"headline\":\"La magie des m\u00e9dias\",\"datePublished\":\"2022-07-25T20:11:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2022\\\/07\\\/25\\\/la-magie-des-medias\\\/\"},\"wordCount\":702,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2022\\\/07\\\/25\\\/la-magie-des-medias\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Carol-Hochu.jpg\",\"keywords\":[\"ACPC\",\"Gestion\",\"Management\",\"TRAC\"],\"articleSection\":[\"Chroniques d\u2019experts pneus\",\"Pneus\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2022\\\/07\\\/25\\\/la-magie-des-medias\\\/#respond\"]}],\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2022\\\/07\\\/25\\\/la-magie-des-medias\\\/\",\"url\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2022\\\/07\\\/25\\\/la-magie-des-medias\\\/\",\"name\":\"La magie des m\u00e9dias - Autosphere\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2022\\\/07\\\/25\\\/la-magie-des-medias\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2022\\\/07\\\/25\\\/la-magie-des-medias\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Carol-Hochu.jpg\",\"datePublished\":\"2022-07-25T20:11:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2022\\\/07\\\/25\\\/la-magie-des-medias\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2022\\\/07\\\/25\\\/la-magie-des-medias\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2022\\\/07\\\/25\\\/la-magie-des-medias\\\/#primaryimage\",\"url\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Carol-Hochu.jpg\",\"contentUrl\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Carol-Hochu.jpg\",\"width\":758,\"height\":585},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2022\\\/07\\\/25\\\/la-magie-des-medias\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Autosphere\",\"item\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pneus\",\"item\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/category\\\/pneus\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"La magie des m\u00e9dias\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/\",\"name\":\"Autosphere\",\"description\":\"Articles et nouvelles de l&#039;industrie automobile\",\"publisher\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#organization\",\"name\":\"Autosphere\",\"url\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/AutosphereLogo-SM.png\",\"contentUrl\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/AutosphereLogo-SM.png\",\"width\":586,\"height\":586,\"caption\":\"Autosphere\"},\"image\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/autosphere.ca\",\"https:\\\/\\\/x.com\\\/autosphere_ca\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/autosphere-en\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#\\\/schema\\\/person\\\/f7c5dde1afd2179196c6d29b4e79512e\",\"name\":\"Carol Hochu\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/cropped-Carol-Hochu-96x96.jpg\",\"url\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/cropped-Carol-Hochu-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/cropped-Carol-Hochu-96x96.jpg\",\"caption\":\"Carol Hochu\"},\"description\":\"Carol Hochu is President of the Tire &amp; Rubber Association of Canada (TRAC). You can reach her at chochu@tracanada.ca. Carol Hochu est pr\u00e9sidente de la Association canadienne du pneu et du caoutchouc (TRAC). Vous pouvez la joindre \u00e0 l\u2019adresse suivante : chochu@tracanada.ca\",\"sameAs\":[\"https:\\\/\\\/autosphere.ca\"],\"url\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/author\\\/carol-hochu\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"La magie des m\u00e9dias - Autosphere","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/autosphere.ca\/fr\/pneus\/2022\/07\/25\/la-magie-des-medias\/","og_locale":"fr_FR","og_type":"article","og_title":"La magie des m\u00e9dias","og_description":"L&rsquo;importance d&rsquo;une sensibilisation accrue au gonflage et \u00e0 l&rsquo;entretien des pneus. Finalement, le premier jour de l&rsquo;\u00e9t\u00e9 est arriv\u00e9 \u00e0 5 h 14 du matin le mardi 21 juin. L&rsquo;\u00e9t\u00e9 \u00e9voque un exc\u00e8s d&rsquo;images&#8230; soleil, sable, surf, shorts et, bien s\u00fbr, un voyage en voiture. Mais avec la hausse des prix du carburant, les voyages...","og_url":"https:\/\/autosphere.ca\/fr\/pneus\/2022\/07\/25\/la-magie-des-medias\/","og_site_name":"Autosphere","article_publisher":"https:\/\/www.facebook.com\/autosphere.ca","article_published_time":"2022-07-25T20:11:52+00:00","og_image":[{"width":758,"height":585,"url":"https:\/\/autosphere.ca\/wp-content\/uploads\/2022\/07\/Carol-Hochu.jpg","type":"image\/jpeg"}],"author":"Carol Hochu","twitter_card":"summary_large_image","twitter_creator":"@autosphere_ca","twitter_site":"@autosphere_ca","twitter_misc":{"\u00c9crit par":"Carol Hochu","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/autosphere.ca\/fr\/pneus\/2022\/07\/25\/la-magie-des-medias\/#article","isPartOf":{"@id":"https:\/\/autosphere.ca\/fr\/pneus\/2022\/07\/25\/la-magie-des-medias\/"},"author":{"name":"Carol Hochu","@id":"https:\/\/autosphere.ca\/fr\/#\/schema\/person\/f7c5dde1afd2179196c6d29b4e79512e"},"headline":"La magie des m\u00e9dias","datePublished":"2022-07-25T20:11:52+00:00","mainEntityOfPage":{"@id":"https:\/\/autosphere.ca\/fr\/pneus\/2022\/07\/25\/la-magie-des-medias\/"},"wordCount":702,"commentCount":0,"publisher":{"@id":"https:\/\/autosphere.ca\/fr\/#organization"},"image":{"@id":"https:\/\/autosphere.ca\/fr\/pneus\/2022\/07\/25\/la-magie-des-medias\/#primaryimage"},"thumbnailUrl":"https:\/\/autosphere.ca\/wp-content\/uploads\/2022\/07\/Carol-Hochu.jpg","keywords":["ACPC","Gestion","Management","TRAC"],"articleSection":["Chroniques d\u2019experts pneus","Pneus"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/autosphere.ca\/fr\/pneus\/2022\/07\/25\/la-magie-des-medias\/#respond"]}],"copyrightYear":"2022","copyrightHolder":{"@id":"https:\/\/autosphere.ca\/#organization"}},{"@type":"WebPage","@id":"https:\/\/autosphere.ca\/fr\/pneus\/2022\/07\/25\/la-magie-des-medias\/","url":"https:\/\/autosphere.ca\/fr\/pneus\/2022\/07\/25\/la-magie-des-medias\/","name":"La magie des m\u00e9dias - Autosphere","isPartOf":{"@id":"https:\/\/autosphere.ca\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/autosphere.ca\/fr\/pneus\/2022\/07\/25\/la-magie-des-medias\/#primaryimage"},"image":{"@id":"https:\/\/autosphere.ca\/fr\/pneus\/2022\/07\/25\/la-magie-des-medias\/#primaryimage"},"thumbnailUrl":"https:\/\/autosphere.ca\/wp-content\/uploads\/2022\/07\/Carol-Hochu.jpg","datePublished":"2022-07-25T20:11:52+00:00","breadcrumb":{"@id":"https:\/\/autosphere.ca\/fr\/pneus\/2022\/07\/25\/la-magie-des-medias\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/autosphere.ca\/fr\/pneus\/2022\/07\/25\/la-magie-des-medias\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/autosphere.ca\/fr\/pneus\/2022\/07\/25\/la-magie-des-medias\/#primaryimage","url":"https:\/\/autosphere.ca\/wp-content\/uploads\/2022\/07\/Carol-Hochu.jpg","contentUrl":"https:\/\/autosphere.ca\/wp-content\/uploads\/2022\/07\/Carol-Hochu.jpg","width":758,"height":585},{"@type":"BreadcrumbList","@id":"https:\/\/autosphere.ca\/fr\/pneus\/2022\/07\/25\/la-magie-des-medias\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Autosphere","item":"https:\/\/autosphere.ca\/fr\/"},{"@type":"ListItem","position":2,"name":"Pneus","item":"https:\/\/autosphere.ca\/fr\/category\/pneus\/"},{"@type":"ListItem","position":3,"name":"La magie des m\u00e9dias"}]},{"@type":"WebSite","@id":"https:\/\/autosphere.ca\/fr\/#website","url":"https:\/\/autosphere.ca\/fr\/","name":"Autosphere","description":"Articles et nouvelles de l&#039;industrie automobile","publisher":{"@id":"https:\/\/autosphere.ca\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/autosphere.ca\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/autosphere.ca\/fr\/#organization","name":"Autosphere","url":"https:\/\/autosphere.ca\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/autosphere.ca\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/autosphere.ca\/wp-content\/uploads\/2021\/06\/AutosphereLogo-SM.png","contentUrl":"https:\/\/autosphere.ca\/wp-content\/uploads\/2021\/06\/AutosphereLogo-SM.png","width":586,"height":586,"caption":"Autosphere"},"image":{"@id":"https:\/\/autosphere.ca\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/autosphere.ca","https:\/\/x.com\/autosphere_ca","https:\/\/www.linkedin.com\/company\/autosphere-en"]},{"@type":"Person","@id":"https:\/\/autosphere.ca\/fr\/#\/schema\/person\/f7c5dde1afd2179196c6d29b4e79512e","name":"Carol Hochu","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/autosphere.ca\/wp-content\/uploads\/2026\/03\/cropped-Carol-Hochu-96x96.jpg","url":"https:\/\/autosphere.ca\/wp-content\/uploads\/2026\/03\/cropped-Carol-Hochu-96x96.jpg","contentUrl":"https:\/\/autosphere.ca\/wp-content\/uploads\/2026\/03\/cropped-Carol-Hochu-96x96.jpg","caption":"Carol Hochu"},"description":"Carol Hochu is President of the Tire &amp; Rubber Association of Canada (TRAC). You can reach her at chochu@tracanada.ca. Carol Hochu est pr\u00e9sidente de la Association canadienne du pneu et du caoutchouc (TRAC). Vous pouvez la joindre \u00e0 l\u2019adresse suivante : chochu@tracanada.ca","sameAs":["https:\/\/autosphere.ca"],"url":"https:\/\/autosphere.ca\/fr\/author\/carol-hochu\/"}]}},"_links":{"self":[{"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/posts\/366583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/users\/333"}],"replies":[{"embeddable":true,"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/comments?post=366583"}],"version-history":[{"count":0,"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/posts\/366583\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/media\/366576"}],"wp:attachment":[{"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/media?parent=366583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/categories?post=366583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/tags?post=366583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}