{"id":366040,"date":"2022-07-14T14:53:37","date_gmt":"2022-07-14T18:53:37","guid":{"rendered":"https:\/\/autosphere.ca\/?p=366040"},"modified":"2022-07-14T15:28:31","modified_gmt":"2022-07-14T19:28:31","slug":"la-penurie-de-puces-change-les-habitudes-de-magasinage-de-voitures","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2022\/07\/14\/la-penurie-de-puces-change-les-habitudes-de-magasinage-de-voitures\/","title":{"rendered":"La p\u00e9nurie de puces change les habitudes de magasinage de voitures"},"content":{"rendered":"

Alors que la p\u00e9nurie de micropuces continue \u00e0 chambarder le secteur de l\u2019automobile, quoiqu\u2019\u00e0 un degr\u00e9 moindre qu\u2019il y a un an ou m\u00eame quelques mois, AutoHebdo.net<\/a>\u00a0a demand\u00e9 \u00e0 ses lecteurs de leur nous d\u00e9crire leur exp\u00e9rience et leurs pr\u00e9f\u00e9rences des magasinage ces derniers temps. <\/strong><\/p>\n

Dans l\u2019ensemble, les consommateurs semblent conscients des probl\u00e8mes li\u00e9s \u00e0 la production de micropuces. Cela permet aux concessionnaires d\u2019adapter leurs strat\u00e9gies de marketing et de vente pour aider les consommateurs \u00e0 progresser plus sereinement durant leur parcours d\u2019achat.<\/p>\n

L’\u00e9tude, men\u00e9e en mai de cette ann\u00e9e, r\u00e9v\u00e8le que 96 % des acheteurs \u00e9taient au courant de la p\u00e9nurie dans le secteur automobile, en hausse comparativement \u00e0 88 % il y a un an. Toutefois, seulement 39 % des magasineurs automobiles ont \u00e9t\u00e9 personnellement affect\u00e9s par cette p\u00e9nurie et ceux qui ne l\u2019ont pas encore \u00e9t\u00e9 esp\u00e8rent ne pas y \u00eatre confront\u00e9s. Il n\u2019est pas possible de r\u00e9pondre efficacement \u00e0 ces pr\u00e9occupations sans s\u2019int\u00e9resser aux d\u00e9tails de ces pr\u00e9occupations.<\/p>\n

Les principales r\u00e9percussions de la p\u00e9nurie \u00e0 laquelle les consommateurs sont confront\u00e9s dans les v\u00e9hicules neufs et d\u2019occasion comprennent des prix plus \u00e9lev\u00e9s ainsi que des v\u00e9hicules en rupture de stock et moins de place pour n\u00e9gocier,\u00a0ce qui fait que 22\u00a0% des acheteurs de v\u00e9hicules sond\u00e9s sont pr\u00eats \u00e0 payer plus en raison de la p\u00e9nurie.<\/p>\n

De plus, 61 %\u00a0des r\u00e9pondants sont pr\u00eats \u00e0 voyager plus loin pour acheter un v\u00e9hicule et\u00a033\u00a0%\u00a0parmi ceux-ci sont pr\u00eats \u00e0 voyager plus loin seraient pr\u00eats \u00e0 parcourir plus de 400 km pour obtenir le v\u00e9hicule d\u00e9sir\u00e9.<\/p>\n

En r\u00e9sum\u00e9, les consommateurs sont tr\u00e8s conscients des difficult\u00e9s actuelles d\u2019achat dans le secteur automobile. Les commer\u00e7ants qui adapteront leurs strat\u00e9gies en cons\u00e9quence et qui n\u2019h\u00e9siteront pas \u00e0 sugg\u00e9rer des v\u00e9hicules semblables \u00e0 leurs acheteurs, m\u00eame si ces options de rechange ne correspondent pas n\u00e9cessairement \u00e0 l\u2019ensemble de leurs crit\u00e8res d\u2019achat, auront un avantage sur ce march\u00e9.<\/p>\n

Voir les r\u00e9sultats complets<\/a> de l’\u00e9tude.<\/p>\n

\"\"
Image Trader \/ AutoHebdo.net<\/figcaption><\/figure>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Alors que la p\u00e9nurie de micropuces continue \u00e0 chambarder le secteur de l\u2019automobile, quoiqu\u2019\u00e0 un degr\u00e9 moindre qu\u2019il y a un an ou m\u00eame quelques mois, AutoHebdo.net\u00a0a demand\u00e9 \u00e0 ses lecteurs de leur nous d\u00e9crire leur exp\u00e9rience et leurs pr\u00e9f\u00e9rences des magasinage ces derniers temps. Dans l\u2019ensemble, les consommateurs semblent conscients des probl\u00e8mes li\u00e9s \u00e0…<\/p>\n","protected":false},"author":5,"featured_media":366047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[823,646],"tags":[2399,842],"class_list":["post-366040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concessionnaires-communique","category-concessionnaires","tag-autohebdo","tag-vente-et-marketing-fr"],"acf":[],"yoast_head":"\nLa p\u00e9nurie de puces change les habitudes de magasinage de voitures - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2022\/07\/14\/la-penurie-de-puces-change-les-habitudes-de-magasinage-de-voitures\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La p\u00e9nurie de puces change les habitudes de magasinage de voitures\" \/>\n<meta property=\"og:description\" content=\"Alors que la p\u00e9nurie de micropuces continue \u00e0 chambarder le secteur de l\u2019automobile, quoiqu\u2019\u00e0 un degr\u00e9 moindre qu\u2019il y a un an ou m\u00eame quelques mois, AutoHebdo.net\u00a0a demand\u00e9 \u00e0 ses lecteurs de leur nous d\u00e9crire leur exp\u00e9rience et leurs pr\u00e9f\u00e9rences des magasinage ces derniers temps. 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