{"id":364809,"date":"2022-06-22T14:34:47","date_gmt":"2022-06-22T18:34:47","guid":{"rendered":"https:\/\/autosphere.ca\/?p=364809"},"modified":"2022-06-22T14:34:47","modified_gmt":"2022-06-22T18:34:47","slug":"buick-sengage-a-offrir-des-vehicules-entierement-electriques-dici-la-fin-de-la-decennie","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2022\/06\/22\/buick-sengage-a-offrir-des-vehicules-entierement-electriques-dici-la-fin-de-la-decennie\/","title":{"rendered":"Buick s’engage \u00e0 offrir des v\u00e9hicules enti\u00e8rement \u00e9lectriques d’ici la fin de la d\u00e9cennie"},"content":{"rendered":"

Buick est pr\u00eat \u00e0 se lancer dans une transformation de la marque qui \u00e9lectrifiera enti\u00e8rement sa gamme en Am\u00e9rique du Nord, avec un nouvel embl\u00e8me et une nouvelle identit\u00e9 de marque.<\/strong><\/p>\n

Buick adopte la vision de General Motors d’un avenir enti\u00e8rement \u00e9lectrique et sans \u00e9missions. Pour soutenir cette vision, Buick mettra en march\u00e9 son premier v\u00e9hicule \u00e9lectrique pour l’Am\u00e9rique du Nord en 2024.<\/p>\n

Les futurs v\u00e9hicules \u00e9lectriques de Buick porteront le nom Electra, en s’inspirant de l’histoire de la marque.<\/p>\n

\u00ab La marque Buick s’engage dans un avenir tout \u00e9lectrique d’ici la fin de cette d\u00e9cennie \u00bb, de d\u00e9clarer Duncan Aldred, vice-pr\u00e9sident mondial de Buick et GMC. \u00ab Le nouveau logo de Buick, l’utilisation de la s\u00e9rie Electra pour la d\u00e9nomination et un nouveau look pour nos futurs produits transformeront la marque. \u00bb<\/p>\n

Nouveau langage de conception<\/strong><\/h2>\n

Le nouvel embl\u00e8me, qui est le premier changement important apport\u00e9 \u00e0 l’embl\u00e8me depuis 1990, sera mont\u00e9 sur le car\u00e9nage avant de la carrosserie des produits Buick \u00e0 compter de l’an prochain. Ce n’est plus un logo circulaire, l’embl\u00e8me int\u00e8gre une disposition \u00e9l\u00e9gante et align\u00e9e horizontalement qui s’appuie sur le triple bouclier reconnaissable de Buick. Les colonnes redessin\u00e9es du triple bouclier, qui trouvent leurs racines dans l’h\u00e9raldique ancestrale du fondateur de la soci\u00e9t\u00e9, David Dunbar Buick, int\u00e8grent des mouvements fluides que l’on retrouvera dans la conception des futurs v\u00e9hicules.<\/p>\n

\u00ab Nos produits \u00e0 venir adopteront un nouveau langage de conception qui met l’accent sur une apparence \u00e9l\u00e9gante, dynamique et avant-gardiste \u00bb, a d\u00e9clar\u00e9 Sharon Gauci, directrice g\u00e9n\u00e9rale de la conception mondiale de Buick et GMC. \u00ab Nos ext\u00e9rieurs incorporeront des lignes fluides qui contrastent avec la tension pour transmettre le mouvement. Les int\u00e9rieurs \u00e9quilibreront le design moderne, les nouvelles technologies et le souci du d\u00e9tail pour \u00e9voquer la chaleur et une exp\u00e9rience sensorielle riche. \u00bb<\/p>\n

Le concept Buick Wildcat EV illustre le nouveau langage de conception de la marque mondiale qui sera apparent dans les v\u00e9hicules de production \u00e0 l’avenir. Le nouvel embl\u00e8me et le nouveau design Buick seront lanc\u00e9s sur les v\u00e9hicules de production \u00e0 compter de l’an prochain.<\/p>\n

En plus du nouvel embl\u00e8me, l’identit\u00e9 de marque de Buick renouvel\u00e9e comprendra \u00e9galement une nouvelle typographie, une palette de couleurs mise \u00e0 jour et une nouvelle approche marketing. Buick mettra \u00e0 jour ses propri\u00e9t\u00e9s physiques et num\u00e9riques au cours des 12 \u00e0 16 prochains mois.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Buick est pr\u00eat \u00e0 se lancer dans une transformation de la marque qui \u00e9lectrifiera enti\u00e8rement sa gamme en Am\u00e9rique du Nord, avec un nouvel embl\u00e8me et une nouvelle identit\u00e9 de marque. Buick adopte la vision de General Motors d’un avenir enti\u00e8rement \u00e9lectrique et sans \u00e9missions. Pour soutenir cette vision, Buick mettra en march\u00e9 son premier…<\/p>\n","protected":false},"author":5,"featured_media":364797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[823,646],"tags":[2373,839,3656],"class_list":["post-364809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concessionnaires-communique","category-concessionnaires","tag-buick","tag-produit-et-service-fr","tag-ve"],"acf":[],"yoast_head":"\nBuick s'engage \u00e0 offrir des v\u00e9hicules enti\u00e8rement \u00e9lectriques d'ici la fin de la d\u00e9cennie - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2022\/06\/22\/buick-sengage-a-offrir-des-vehicules-entierement-electriques-dici-la-fin-de-la-decennie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Buick s'engage \u00e0 offrir des v\u00e9hicules enti\u00e8rement \u00e9lectriques d'ici la fin de la d\u00e9cennie\" \/>\n<meta property=\"og:description\" content=\"Buick est pr\u00eat \u00e0 se lancer dans une transformation de la marque qui \u00e9lectrifiera enti\u00e8rement sa gamme en Am\u00e9rique du Nord, avec un nouvel embl\u00e8me et une nouvelle identit\u00e9 de marque. 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