{"id":363203,"date":"2022-05-31T11:32:57","date_gmt":"2022-05-31T15:32:57","guid":{"rendered":"https:\/\/autosphere.ca\/?p=363203"},"modified":"2022-05-31T11:32:57","modified_gmt":"2022-05-31T15:32:57","slug":"kumho-tire-participe-a-lautopromotec-2022","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/pneus\/2022\/05\/31\/kumho-tire-participe-a-lautopromotec-2022\/","title":{"rendered":"Kumho Tire participe \u00e0 l’Autopromotec 2022"},"content":{"rendered":"

Kumho Tire a particip\u00e9 au salon \u00ab Autopromotec \u00bb qui s’est tenu \u00e0 Bologne, en Italie, du 25 au 28 mai.<\/strong><\/p>\n

Autopromotec est l’un des trois principaux salons mondiaux de l’automobile et des \u00e9quipements d’entretien, auquel participent des entreprises de premier plan du monde entier. Kumho Tire y a fait la promotion de sa technologie sup\u00e9rieure et souhaitait am\u00e9liorer son image de marque pour stimuler la croissance des ventes \u00e0 l’\u00e9tranger lors de l’exposition.<\/p>\n

Kumho Tire a pr\u00e9sent\u00e9 l’ECSTA PS71 ECSTA HS52 SOLUS HA32 (toutes saisons) WinterCraft WP52 et a introduit l’innovation technologique \u00e0 travers les pneus du futur, e-NIMF Airless. Les cadres et les employ\u00e9s rencontrent et \u00e9tablissent des contacts avec des responsables commerciaux tels que des constructeurs automobiles, des d\u00e9veloppeurs de mati\u00e8res premi\u00e8res et des distributeurs sur le site.<\/p>\n

Autopromotec, qui attire environ 1700 entreprises du monde entier, est un site d’exposition qui pr\u00e9sente des technologies de pointe, des innovations et de nouveaux produits et constitue un lieu d’expansion du march\u00e9. Seuls les constructeurs et les concessionnaires officiels peuvent y participer, ce qui conf\u00e8re \u00e0 l’\u00e9v\u00e9nement un caract\u00e8re hautement professionnel, et ses 50 ans d’histoire sont en phase avec la croissance technologique et professionnelle du secteur automobile.<\/p>\n

L’\u00e9v\u00e8nement biennal devait se tenir en 2021, mais il a \u00e9t\u00e9 report\u00e9 \u00e0 2022 en raison de la pand\u00e9mie de COVID-19. De nombreux analystes consid\u00e9rant cette ann\u00e9e comme celle de la reprise \u00e9conomique, Kumho Tire a particip\u00e9 activement \u00e0 l’exposition afin de profiter d’opportunit\u00e9s commerciales opportunes. Kumho Tire a d\u00e9velopp\u00e9 sa nouvelle activit\u00e9 ax\u00e9e sur la haute valeur ajout\u00e9e, en portant la part des produits \u00e0 haut rendement dans les ventes sur le march\u00e9 europ\u00e9en \u00e0 28,6 % en 2021.<\/p>\n

Les experts du secteur pr\u00e9voient qu’avec la transition vers des voitures \u00e9cologiques et \u00e0 conduite autonome, le march\u00e9 automobile en Europe, avec la cha\u00eene d’approvisionnement automobile ferm\u00e9e existante, se transformera en un r\u00e9seau ouvert avec des partenariats technologiques actifs entre les entreprises. En particulier, les v\u00e9hicules \u00e9lectriques devraient n\u00e9cessiter moins de pi\u00e8ces que les locomotives \u00e0 combustion interne, mais ils devront renforcer les fonctions des produits de base et l’organicit\u00e9 entre chaque composant.<\/p>\n

Il en va de m\u00eame pour les pneus des v\u00e9hicules \u00e9lectriques. Par cons\u00e9quent, Kumho Tire pr\u00e9voit d’\u00e9tendre sa part de march\u00e9 en participant \u00e0 des expositions \u00e0 grande \u00e9chelle telles que Autopromotec et TTC (The Tire Cologne), ainsi qu’\u00e0 la recherche et au d\u00e9veloppement de produits innovants pour r\u00e9pondre aux changements de l’\u00e9cosyst\u00e8me de l’industrie automobile.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Kumho Tire a particip\u00e9 au salon \u00ab Autopromotec \u00bb qui s’est tenu \u00e0 Bologne, en Italie, du 25 au 28 mai. Autopromotec est l’un des trois principaux salons mondiaux de l’automobile et des \u00e9quipements d’entretien, auquel participent des entreprises de premier plan du monde entier. Kumho Tire y a fait la promotion de sa technologie…<\/p>\n","protected":false},"author":18,"featured_media":363200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[826,599],"tags":[838,4728],"class_list":["post-363203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pneus-communique","category-pneus","tag-evenement-fr","tag-kumho-fr"],"acf":[],"yoast_head":"\nKumho Tire participe \u00e0 l'Autopromotec 2022 - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/pneus\/2022\/05\/31\/kumho-tire-participe-a-lautopromotec-2022\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kumho Tire participe \u00e0 l'Autopromotec 2022\" \/>\n<meta property=\"og:description\" content=\"Kumho Tire a particip\u00e9 au salon \u00ab Autopromotec \u00bb qui s’est tenu \u00e0 Bologne, en Italie, du 25 au 28 mai. 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