{"id":362967,"date":"2022-05-27T13:48:14","date_gmt":"2022-05-27T17:48:14","guid":{"rendered":"https:\/\/autosphere.ca\/?p=362967"},"modified":"2022-05-27T13:48:14","modified_gmt":"2022-05-27T17:48:14","slug":"volkswagen-devoile-deux-id-buzz-inspirees-dobi-wan-kenobi-et-de-star-wars","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/parc\/2022\/05\/27\/volkswagen-devoile-deux-id-buzz-inspirees-dobi-wan-kenobi-et-de-star-wars\/","title":{"rendered":"Volkswagen d\u00e9voile deux ID.Buzz inspir\u00e9es d’Obi-Wan Kenobi et de Star Wars"},"content":{"rendered":"

Deux Volkswagen ID.Buzz tr\u00e8s sp\u00e9ciales inspir\u00e9es dObi-Wan Kenobi font partie de la Star Wars<\/em> Celebration de cette ann\u00e9e \u00e0 Anaheim, en Californie (26-29 mai), dans le cadre de la collaboration de la marque avec la nouvelle s\u00e9rie, qui arrive sur Disney+ le 27 mai. <\/strong><\/p>\n

Les v\u00e9chiules, ID. Buzz \u00ab Light Side Edition \u00bb et ID. Buzz \u00ab Dark Side Edition \u00bb, incarnent le c\u00f4t\u00e9 lumineux et le c\u00f4t\u00e9 obscur avec des looks accrocheurs con\u00e7us pour ravir et enthousiasmer les fans de Star Wars.<\/p>\n

Les deux ID. Buzz \u00e9taient sur le tapis de la premi\u00e8re de Obi-Wan Kenobi<\/em>, un ajout surprise \u00e0 l’\u00e9v\u00e8nement destin\u00e9 aux fans, o\u00f9 l’ambassadeur de la marque Volkswagen et la star de la s\u00e9rie, Ewan McGregor, \u00e9tait \u00e9galement pr\u00e9sent.<\/p>\n

Une premi\u00e8re collaboration entre Volkswagen et les designers de Lucasfilm<\/strong><\/h2>\n

En utilisant des films adh\u00e9sifs sp\u00e9ciaux sur la carrosserie des v\u00e9hicules ID. Buzz, les designers ont cr\u00e9\u00e9 des habillages qui traduisent les deux c\u00f4t\u00e9s, en s’inspirant sp\u00e9cifiquement d’Obi-Wan Kenobi et de Dark Vador, deux personnages embl\u00e9matiques de la s\u00e9rie \u00e0 venir. Les concepteurs de Lucasfilm et de Volkswagen ont travaill\u00e9 en \u00e9troite collaboration pour ce projet sp\u00e9cial.<\/p>\n

\u00ab L’opportunit\u00e9 d’explorer comment \u00ab\u00a0Obi-Wan Kenobi\u00a0\u00bb et la marque Volkswagen pouvaient s’associer sur un v\u00e9hicule \u00e9tait un pur plaisir. Les th\u00e8mes du bien et du mal, de la lumi\u00e8re et de l’obscurit\u00e9 ne sont pas n\u00e9cessairement des concepts que nous appliquons aux voitures. La collaboration avec ID. Buzz a offert une occasion unique de faire en sorte que les voitures deviennent le reflet graphique de deux personnages embl\u00e9matiques \u00bb, d\u00e9clare Doug Chiang, vice-pr\u00e9sident et directeur ex\u00e9cutif de la cr\u00e9ation de Lucasfilm.<\/p>\n

\u00ab En \u00e9troite collaboration avec Lucasfilm, nous avons combin\u00e9 le design intemporel et fonctionnel de la voiture ID. Buzz avec l’univers fascinant et d\u00e9taill\u00e9 d’Obi-Wan Kenobi \u00bb, explique Jozef Kaba\u0148, responsable du design chez Volkswagen. Cette philosophie a \u00e9galement inspir\u00e9 le lettrage ID. Buzz \u00e0 l’arri\u00e8re des v\u00e9hicules, qui a \u00e9t\u00e9 con\u00e7u dans la police classique \u00ab Aurebesh \u00bb de Star Wars \u2013 au lieu de la police des mod\u00e8les Volkswagen standard. D’autres lettrages inspir\u00e9s de la s\u00e9rie, sont situ\u00e9s sur les ailes.<\/p>\n

ID. Buzz \u00ab Light Side Edition \u00bb<\/strong><\/h2>\n

Bas\u00e9e sur la version passager de la voiture, la couleur de la section inf\u00e9rieure de la \u00ab Light Side Edition \u00bb est beige, s’inspirant de la teinte de la tunique d’Obi-Wan Kenobi. Le chrome brillant de la partie sup\u00e9rieure fait r\u00e9f\u00e9rence au design des vaisseaux spatiaux et des dro\u00efdes de l’univers Star Wars. Une ligne bleue sur le c\u00f4t\u00e9, qui se poursuit jusqu’\u00e0 l’avant de l’ID. Buzz dans les phares et la bande lumineuse, symbolise le sabre laser bleu d’Obi-Wan. Les surfaces vitr\u00e9es de l’ID. Buzz sont con\u00e7ues en bleu transparent, s’accordant parfaitement avec l’\u00e9clairage du dessous de caisse. Les logos de l’Alliance rebelle se trouvent sur les vitres lat\u00e9rales ainsi que sur les capuchons centraux des jantes. Les roues personnalis\u00e9es de 21 pouces refl\u00e8tent le design unique de l’ensemble du v\u00e9hicule.<\/p>\n

ID. Buzz \u00ab Dark Side Edition \u00bb<\/strong><\/h2>\n

L’ID. Buzz Cargo sert de plateforme pour cette \u00e9dition. Dans des tons sinistres de noir et de rouge, l’ID. Buzz \u00ab\u00a0Dark Side Edition\u00a0\u00bb incarne le c\u00f4t\u00e9 obscur. Le film est noir brillant sur la partie inf\u00e9rieure du corps, tandis que la partie sup\u00e9rieure de l’ID. Buzz est drap\u00e9e de noir mat. Les lignes lat\u00e9rales, les phares, les bandes lumineuses et les surfaces vitr\u00e9es sont dans une teinte rouge, inspir\u00e9e du sabre laser de Dark Vador. Le contraste entre le rouge et le noir se poursuit avec l’\u00e9clairage rouge du dessous de caisse. Le centre des jantes de 21 pouces au design unique et la carrosserie de l’ID. Buzz portent le logo de l’Empire.<\/p>\n

La collaboration entre Volkswagen et Obi-Wan Kenobi<\/strong><\/h2>\n

Le d\u00e9voilement de ces vitrines uniques en leur genre est la prochaine \u00e9tape de la c\u00e9l\u00e9bration de la nouvelle s\u00e9rie par la marque, apr\u00e8s le lancement la semaine derni\u00e8re. \u00ab Il s’agit de r\u00e9unir deux ic\u00f4nes, explique Jozef Kaba\u0148. Obi-Wan Kenobi<\/em> voit le retour des personnages embl\u00e9matiques de Star Wars et ne manquera pas de connecter les g\u00e9n\u00e9rations dans le monde entier \u2013 tout comme le VW Bus, dont la mythologie entrera dans la nouvelle \u00e8re de l’\u00e9lectromobilit\u00e9 avec l’ID. Buzz. \u00bb<\/p>\n

En outre, avec ce nouveau partenariat, Volkswagen se concentre sur une approche encore plus \u00e9motionnelle lors du positionnement de la marque, donnant un \u00e9lan suppl\u00e9mentaire \u00e0 sa strat\u00e9gie mondiale d’\u00e9lectrification. La vaste campagne Obi-Wan Kenobi<\/em> commence par son propre spot, qui a \u00e9t\u00e9 cr\u00e9\u00e9 en coop\u00e9ration avec Lucasfilm et Industrial Light & Magic. C’est l\u00e0 que l’ID. Buzz a jou\u00e9 aux c\u00f4t\u00e9s des c\u00e9l\u00e8bres personnages de Star Wars.<\/p>\n

La nouvelle s\u00e9rie limit\u00e9e Star Wars Obi-Wan Kenobi<\/em> sera disponible sur Disney+ \u00e0 partir d’aujourd’hui, 27 mai. Les nouvelles s\u00e9ries ID. Buzz et ID. Buzz Cargo peuvent d\u00e9j\u00e0 \u00eatre command\u00e9s en Europe.<\/p>\n

\"\"
PHOTO Volkswagen<\/figcaption><\/figure>\n

 <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Deux Volkswagen ID.Buzz tr\u00e8s sp\u00e9ciales inspir\u00e9es dObi-Wan Kenobi font partie de la Star Wars Celebration de cette ann\u00e9e \u00e0 Anaheim, en Californie (26-29 mai), dans le cadre de la collaboration de la marque avec la nouvelle s\u00e9rie, qui arrive sur Disney+ le 27 mai. Les v\u00e9chiules, ID. Buzz \u00ab Light Side Edition \u00bb et ID….<\/p>\n","protected":false},"author":5,"featured_media":362946,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[824,621],"tags":[842,4685,2477],"class_list":["post-362967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-parc-communique","category-parc","tag-vente-et-marketing-fr","tag-ventes-et-marketing","tag-volkswagen"],"acf":[],"yoast_head":"\nVolkswagen d\u00e9voile deux ID.Buzz inspir\u00e9es d'Obi-Wan Kenobi et de Star Wars - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/parc\/2022\/05\/27\/volkswagen-devoile-deux-id-buzz-inspirees-dobi-wan-kenobi-et-de-star-wars\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Volkswagen d\u00e9voile deux ID.Buzz inspir\u00e9es d'Obi-Wan Kenobi et de Star Wars\" \/>\n<meta property=\"og:description\" content=\"Deux Volkswagen ID.Buzz tr\u00e8s sp\u00e9ciales inspir\u00e9es dObi-Wan Kenobi font partie de la Star Wars Celebration de cette ann\u00e9e \u00e0 Anaheim, en Californie (26-29 mai), dans le cadre de la collaboration de la marque avec la nouvelle s\u00e9rie, qui arrive sur Disney+ le 27 mai. 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