{"id":362568,"date":"2022-05-20T13:48:02","date_gmt":"2022-05-20T17:48:02","guid":{"rendered":"https:\/\/autosphere.ca\/?p=362568"},"modified":"2022-05-20T13:49:42","modified_gmt":"2022-05-20T17:49:42","slug":"un-an-apres-son-lancement-le-nokian-tyre-one-savere-un-succes","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/pneus\/2022\/05\/20\/un-an-apres-son-lancement-le-nokian-tyre-one-savere-un-succes\/","title":{"rendered":"Un an apr\u00e8s son lancement, le Nokian Tyre One s’av\u00e8re un succ\u00e8s"},"content":{"rendered":"

Voici comment le nouveau pneu toutes-saisons de Nokian Tyres a ouvert la voie \u00e0 la croissance du segment de produits le plus populaire en Am\u00e9rique du Nord.<\/strong><\/p>\n

Brandon Payne a braqu\u00e9 le volant sur sa droite, \u00e9pousant un virage d\u00e9tremp\u00e9 par la pluie, les yeux fermement fix\u00e9s sur un nuage en entonnoir descendant du ciel noir du Nebraska.<\/p>\n

Concentr\u00e9 sur la furieuse temp\u00eate qui s’abattait sur lui, M. Payne n’a pas eu le temps de remarquer l’obstacle qui se dressait sous lui : l’eau stagnante et les d\u00e9bris laiss\u00e9s par la temp\u00eate. Dans ces moments-l\u00e0, il est reconnaissant d’\u00eatre chauss\u00e9 de Nokian Tyres One, un pneu tourisme toutes-saisons dont les flancs sont impr\u00e9gn\u00e9s de fibres d’aramide r\u00e9sistantes aux perforations.<\/p>\n

Le lendemain, le chasseur d’orages \u00e0 temps partiel est arriv\u00e9 au travail indemne et a vendu le pneu \u00e0 ses clients chez Graham Tire, o\u00f9 il travaille comme vendeur.<\/p>\n

\u00ab Une fois que je les ai mont\u00e9s sur ma voiture et que j’ai roul\u00e9 dans des temp\u00eates, ces pneus se sont vraiment bien comport\u00e9s – je n’ai pas encore fait d’hydroplanage, a d\u00e9clar\u00e9 M. Payne. Ils mordent le sol et me procurent confort et souplesse. Quand je dis aux gens que j’utilise les pneus pour rep\u00e9rer les temp\u00eates, les gens s’emballent et les pneus se vendent pratiquement d’eux-m\u00eames. \u00bb<\/p>\n

Un an plus tard<\/strong><\/h2>\n

Au cours de la derni\u00e8re ann\u00e9e, des employ\u00e9s d’ateliers comme Brandon ont aid\u00e9 Nokian Tyres \u00e0 prendre pied sur le march\u00e9 nord-am\u00e9ricain des pneus toutes-saisons, d\u00e9passant les pr\u00e9visions de ventes et aidant le fabricant de pneus \u00e0 gagner des parts de march\u00e9 dans la r\u00e9gion.<\/p>\n

\u00ab Nous savions que le Nokian Tyres One r\u00e9pondait \u00e0 un besoin du march\u00e9 pour un pneu de tourisme toutes-saisons durable, mais les ventes ont d\u00e9pass\u00e9 nos attentes \u00bb, a d\u00e9clar\u00e9 Tommi Heinonen, vice-pr\u00e9sident des ventes chez Nokian Tyres. \u00ab Nous pensons que ce pneu est un grand pas vers nos objectifs de croissance en Am\u00e9rique du Nord, mais plus important encore, c’est un outil qui aide les concessionnaires \u00e0 se d\u00e9velopper et les conducteurs \u00e0 rester en s\u00e9curit\u00e9. \u00bb<\/p>\n

Apr\u00e8s que Nokian Tyres ait lanc\u00e9 le nouveau produit toutes-saisons qui est accompagn\u00e9 d’un programme de protection contre les nids-de-poule, il est devenu le plus gros volume pour l’entreprise dans la r\u00e9gion nord-am\u00e9ricaine. Les chiffres montrent que les consommateurs accueillent favorablement la d\u00e9cision de l’inventeur du pneu d’hiver de doubler sa gamme de produits toutes-saisons et tous temps, d’autant plus qu’il fabrique un grand nombre de ces produits aux \u00c9tats-Unis.<\/p>\n

Mark Rhodes, pr\u00e9sident de Plaza Tire, une entreprise du Missouri, affirme que le Nokian Tyres One est devenu un \u00e9l\u00e9ment cl\u00e9 de la gamme de produits de son entreprise.<\/p>\n

\u00ab C’est probablement le pneu le plus rentable que nous vendons, a d\u00e9clar\u00e9 M. Rhodes. Plaza et Nokian Tyres se font confiance pour se mettre dans une situation o\u00f9 nous r\u00e9ussirons tous les deux. Les am\u00e9liorations apport\u00e9es au [pneu par rapport aux g\u00e9n\u00e9rations pr\u00e9c\u00e9dentes de pneus toutes-saisons] sont faciles \u00e0 expliquer aux clients. \u00bb<\/p>\n

\u00ab Le Nokian Tyres One r\u00e9pond aux besoins des consommateurs de tout le continent, des conducteurs de la sun belt qui veulent un pneu solide toute l’ann\u00e9e aux consommateurs du nord qui ont besoin d’un pneu d’\u00e9t\u00e9 capable de r\u00e9sister aux nids de poule, a d\u00e9clar\u00e9 M. Heinonen. La demande a \u00e9t\u00e9 forte pour le pneu parce qu’il sert une section transversale diversifi\u00e9e du march\u00e9. \u00bb<\/p>\n

Production locale<\/strong><\/h2>\n

Nokian Tyres cherche \u00e0 servir ses clients en fabricant les Nokian Tyres One en Am\u00e9rique du Nord. Son usine de production prim\u00e9e de Dayton, au Tennessee, est exclusivement consacr\u00e9e aux pneus toutes-saisons et tous temps tels que le Nokian Tyres One et le WRG4. Cela signifie un approvisionnement national pour les concessionnaires et une gamme de produits adapt\u00e9e aux besoins des conducteurs nord-am\u00e9ricains.<\/p>\n

\u00ab Nous ne pouvons pas parler du succ\u00e8s de Nokian Tyres One sans parler \u00e9galement de la croissance de notre production \u00e0 Dayton, a d\u00e9clar\u00e9 M. Heinonen. Ces deux facteurs vont de pair, et nous sommes heureux que les deux aient \u00e9t\u00e9 des r\u00e9ussites dans les premiers jours du pneu et de l’usine. \u00bb<\/p>\n

Nokian Tyres pr\u00e9voit d’atteindre la pleine capacit\u00e9 de son usine de Dayton dans les ann\u00e9es \u00e0 venir, ce qui lui permettra de fabriquer davantage de pneus comme le Nokian Tyres One \u2013 une aubaine pour les revendeurs et les chasseurs de temp\u00eates, comme M. Payne.<\/p>\n

\u00ab J’ai soumis les Nokian Tyres One au test ultime, et j’ai pu voir ce dont elles sont capables, a d\u00e9clar\u00e9 M. Payne. Vous voulez que vos clients sachent qu’ils vont \u00eatre en s\u00e9curit\u00e9 \u2013 c’est la priorit\u00e9 absolue. Et le Nokian Tyres One m’a permis de rentrer chez moi \u00e0 chaque fois. \u00bb<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Voici comment le nouveau pneu toutes-saisons de Nokian Tyres a ouvert la voie \u00e0 la croissance du segment de produits le plus populaire en Am\u00e9rique du Nord. Brandon Payne a braqu\u00e9 le volant sur sa droite, \u00e9pousant un virage d\u00e9tremp\u00e9 par la pluie, les yeux fermement fix\u00e9s sur un nuage en entonnoir descendant du ciel…<\/p>\n","protected":false},"author":5,"featured_media":362565,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[826,599],"tags":[2653,842],"class_list":["post-362568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pneus-communique","category-pneus","tag-pneus-nokian","tag-vente-et-marketing-fr"],"acf":[],"yoast_head":"\nUn an apr\u00e8s son lancement, le Nokian Tyre One s'av\u00e8re un succ\u00e8s - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/pneus\/2022\/05\/20\/un-an-apres-son-lancement-le-nokian-tyre-one-savere-un-succes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un an apr\u00e8s son lancement, le Nokian Tyre One s'av\u00e8re un succ\u00e8s\" \/>\n<meta property=\"og:description\" content=\"Voici comment le nouveau pneu toutes-saisons de Nokian Tyres a ouvert la voie \u00e0 la croissance du segment de produits le plus populaire en Am\u00e9rique du Nord. 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