{"id":354610,"date":"2022-01-28T15:39:01","date_gmt":"2022-01-28T20:39:01","guid":{"rendered":"https:\/\/autosphere.ca\/?p=354610"},"modified":"2022-01-28T15:39:01","modified_gmt":"2022-01-28T20:39:01","slug":"capter-les-acheteurs-en-ligne","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/mecanique\/2022\/01\/28\/capter-les-acheteurs-en-ligne\/","title":{"rendered":"Capter les acheteurs en ligne"},"content":{"rendered":"

Un webinaire pr\u00e9sent\u00e9 le 27 janvier par l\u2019AIA Canada permettait d\u2019\u00e9clairer plusieurs donn\u00e9es int\u00e9ressantes tir\u00e9es de son rapport sur la consommation en ligne de pi\u00e8ces automobiles.<\/strong><\/p>\n

Pour l\u2019occasion Jean-Fran\u00e7ois Champagne, pr\u00e9sident de l\u2019AIA Canada, \u00e9tait accompagn\u00e9 de Rick Nadeau de la firme Quorus, \u00e0 l\u2019origine du rapport, et de l\u2019analyste James Channer de In Motion Brands.<\/p>\n

Ce rapport des habitudes de consommation des automobilistes en mati\u00e8re de pi\u00e8ces de v\u00e9hicule et de liquides achet\u00e9s sur les sites internet repose sur des r\u00e9sultats d\u2019un sondage men\u00e9 sur un an jusqu\u2019\u00e0 juin dernier. En moyenne, ces consommateurs vont d\u00e9penser environ 500 dollars annuellement en achat de lave-glace, essuie-glace, lubrifiants, filtres et pi\u00e8ces de frein. Au niveau canadien, c\u2019est la plateforme Amazon qui est la plus utilis\u00e9e pour ce type d\u2019achats suivi du site de Canadian Tire.<\/p>\n

Des m\u00e9canos du dimanche<\/strong><\/h2>\n

Si seulement 13 % des automobilistes indiquent avoir achet\u00e9 des pi\u00e8ces et liquides automobiles en ligne durant la derni\u00e8re ann\u00e9e, neuf r\u00e9pondants sur dix disent qu\u2019ils ont l\u2019intention de le refaire dans l\u2019avenir. Mentionnons que c\u2019est la tranche des 18 \u00e0 44 ans qui ont le plus recours \u00e0 Internet pour effectuer ces achats. Ce qu\u2019ils ach\u00e8tent, par ordre d\u2019importance durant la derni\u00e8re ann\u00e9e, sont les lubrifiants, pneus, essuie-glaces, le liquide lave-glace et les plaquettes de frein. Ce qui fait dire \u00e0 James Channer qu\u2019il s\u2019agit de m\u00e9caniciens du dimanche qui font eux-m\u00eames l\u2019entretien de base de leurs v\u00e9hicules. L\u2019achat de pneus en ligne serait le secteur en plus forte croissance.<\/p>\n

Selon le rapport, des facteurs comme la rapidit\u00e9 et le bas co\u00fbt de livraison, la facilit\u00e9 de trouver la pi\u00e8ce dans les moteurs de recherche et les catalogues \u00e9lectroniques d\u00e9taill\u00e9s font partie des raisons de ces habitudes d\u2019achat. Avant toutes choses, ils le font pour trouver le meilleur prix possible. Selon M. Nadeau, les consommateurs d\u00e9veloppent aussi un lien de confiance envers certains sites o\u00f9 ils commercent et tendent \u00e0 y retourner des achats subs\u00e9quents.<\/p>\n

Dans une perspective beaucoup plus large M. Channer voit dans ces fa\u00e7ons qu\u2019a une partie des automobilistes de trouver des pi\u00e8ces une belle opportunit\u00e9 d\u2019affaires pour tout le march\u00e9 secondaire. \u00ab C\u2019est facile pour un consommateur de trouver une pi\u00e8ce en ligne. Toutefois, c\u2019est une autre paire de manches de l\u2019installer. Par exemple, une simple lampe de remplacement pour un phare se trouve sans probl\u00e8me alors que son installation peut \u00eatre un v\u00e9ritable casse-t\u00eate. \u00bb<\/p>\n

Selon lui, il devrait y avoir une meilleure collaboration entre les fournisseurs, distributeurs et ateliers de march\u00e9 secondaire pour mettre en vedette les services experts qu\u2019ils offrent. C\u2019est d\u2019ailleurs un sujet<\/a> que nous abordons dans notre \u00e9dition de f\u00e9vrier d\u2019Autosphere Mag, alors que des r\u00e9seaux de centres de pneus nous expliquent comment ils arriment le magasinage en ligne avec une prise de rendez-vous chez un d\u00e9taillant.<\/p>\n

Le rapport complet de l\u2019AIA Canada sur les habitudes d\u2019achat en ligne de pi\u00e8ces et liquides automobiles est disponible \u00e0 cette adresse : aiacanada.com<\/a>.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Un webinaire pr\u00e9sent\u00e9 le 27 janvier par l\u2019AIA Canada permettait d\u2019\u00e9clairer plusieurs donn\u00e9es int\u00e9ressantes tir\u00e9es de son rapport sur la consommation en ligne de pi\u00e8ces automobiles. Pour l\u2019occasion Jean-Fran\u00e7ois Champagne, pr\u00e9sident de l\u2019AIA Canada, \u00e9tait accompagn\u00e9 de Rick Nadeau de la firme Quorus, \u00e0 l\u2019origine du rapport, et de l\u2019analyste James Channer de In Motion…<\/p>\n","protected":false},"author":41,"featured_media":354614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[820,632],"tags":[1898,838,842],"class_list":["post-354610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mecanique-editorial","category-mecanique","tag-aia-canada-fr","tag-evenement-fr","tag-vente-et-marketing-fr"],"acf":[],"yoast_head":"\nCapter les acheteurs en ligne - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/mecanique\/2022\/01\/28\/capter-les-acheteurs-en-ligne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Capter les acheteurs en ligne\" \/>\n<meta property=\"og:description\" content=\"Un webinaire pr\u00e9sent\u00e9 le 27 janvier par l\u2019AIA Canada permettait d\u2019\u00e9clairer plusieurs donn\u00e9es int\u00e9ressantes tir\u00e9es de son rapport sur la consommation en ligne de pi\u00e8ces automobiles. Pour l\u2019occasion Jean-Fran\u00e7ois Champagne, pr\u00e9sident de l\u2019AIA Canada, \u00e9tait accompagn\u00e9 de Rick Nadeau de la firme Quorus, \u00e0 l\u2019origine du rapport, et de l\u2019analyste James Channer de In Motion...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/autosphere.ca\/fr\/mecanique\/2022\/01\/28\/capter-les-acheteurs-en-ligne\/\" \/>\n<meta property=\"og:site_name\" content=\"Autosphere\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/autosphere.ca\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-28T20:39:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/autosphere.ca\/wp-content\/uploads\/2022\/01\/Web_AIA-WP.png\" \/>\n\t<meta property=\"og:image:width\" content=\"758\" \/>\n\t<meta property=\"og:image:height\" content=\"585\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michel Beaunoyer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@autosphere_ca\" \/>\n<meta name=\"twitter:site\" content=\"@autosphere_ca\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michel Beaunoyer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/autosphere.ca\/fr\/mecanique\/2022\/01\/28\/capter-les-acheteurs-en-ligne\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/autosphere.ca\/fr\/mecanique\/2022\/01\/28\/capter-les-acheteurs-en-ligne\/\"},\"author\":{\"name\":\"Michel Beaunoyer\",\"@id\":\"https:\/\/autosphere.ca\/fr\/#\/schema\/person\/87fe5915939ed2a1ddda6f161fba645d\"},\"headline\":\"Capter les acheteurs en ligne\",\"datePublished\":\"2022-01-28T20:39:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/autosphere.ca\/fr\/mecanique\/2022\/01\/28\/capter-les-acheteurs-en-ligne\/\"},\"wordCount\":554,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/autosphere.ca\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/autosphere.ca\/fr\/mecanique\/2022\/01\/28\/capter-les-acheteurs-en-ligne\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/autosphere.ca\/wp-content\/uploads\/2022\/01\/Web_AIA-WP.png\",\"keywords\":[\"AIA Canada\",\"\u00c9v\u00e8nement\",\"Vente et marketing\"],\"articleSection\":[\"\u00c9ditorial\",\"M\u00e9canique\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/autosphere.ca\/fr\/mecanique\/2022\/01\/28\/capter-les-acheteurs-en-ligne\/#respond\"]}],\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\/\/autosphere.ca\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/autosphere.ca\/fr\/mecanique\/2022\/01\/28\/capter-les-acheteurs-en-ligne\/\",\"url\":\"https:\/\/autosphere.ca\/fr\/mecanique\/2022\/01\/28\/capter-les-acheteurs-en-ligne\/\",\"name\":\"Capter les acheteurs en ligne - Autosphere\",\"isPartOf\":{\"@id\":\"https:\/\/autosphere.ca\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/autosphere.ca\/fr\/mecanique\/2022\/01\/28\/capter-les-acheteurs-en-ligne\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/autosphere.ca\/fr\/mecanique\/2022\/01\/28\/capter-les-acheteurs-en-ligne\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/autosphere.ca\/wp-content\/uploads\/2022\/01\/Web_AIA-WP.png\",\"datePublished\":\"2022-01-28T20:39:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/autosphere.ca\/fr\/mecanique\/2022\/01\/28\/capter-les-acheteurs-en-ligne\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/autosphere.ca\/fr\/mecanique\/2022\/01\/28\/capter-les-acheteurs-en-ligne\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/autosphere.ca\/fr\/mecanique\/2022\/01\/28\/capter-les-acheteurs-en-ligne\/#primaryimage\",\"url\":\"https:\/\/autosphere.ca\/wp-content\/uploads\/2022\/01\/Web_AIA-WP.png\",\"contentUrl\":\"https:\/\/autosphere.ca\/wp-content\/uploads\/2022\/01\/Web_AIA-WP.png\",\"width\":758,\"height\":585},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/autosphere.ca\/fr\/mecanique\/2022\/01\/28\/capter-les-acheteurs-en-ligne\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Autosphere\",\"item\":\"https:\/\/autosphere.ca\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"M\u00e9canique\",\"item\":\"https:\/\/autosphere.ca\/fr\/category\/mecanique\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u00c9ditorial\",\"item\":\"https:\/\/autosphere.ca\/fr\/category\/mecanique\/mecanique-editorial\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Capter les acheteurs en ligne\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/autosphere.ca\/fr\/#website\",\"url\":\"https:\/\/autosphere.ca\/fr\/\",\"name\":\"Autosphere\",\"description\":\"Articles et nouvelles de l'industrie automobile\",\"publisher\":{\"@id\":\"https:\/\/autosphere.ca\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/autosphere.ca\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/autosphere.ca\/fr\/#organization\",\"name\":\"Autosphere\",\"url\":\"https:\/\/autosphere.ca\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/autosphere.ca\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/autosphere.ca\/wp-content\/uploads\/2021\/06\/AutosphereLogo-SM.png\",\"contentUrl\":\"https:\/\/autosphere.ca\/wp-content\/uploads\/2021\/06\/AutosphereLogo-SM.png\",\"width\":586,\"height\":586,\"caption\":\"Autosphere\"},\"image\":{\"@id\":\"https:\/\/autosphere.ca\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/autosphere.ca\",\"https:\/\/x.com\/autosphere_ca\",\"https:\/\/www.linkedin.com\/company\/autosphere-en\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/autosphere.ca\/fr\/#\/schema\/person\/87fe5915939ed2a1ddda6f161fba645d\",\"name\":\"Michel Beaunoyer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/07\/Michel-Beaunoyer-96x96.jpg\",\"url\":\"https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/07\/Michel-Beaunoyer-96x96.jpg\",\"contentUrl\":\"https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/07\/Michel-Beaunoyer-96x96.jpg\",\"caption\":\"Michel Beaunoyer\"},\"description\":\"Michel Beaunoyer est R\u00e9dacteur en chef principal. Il supervise le d\u00e9partement \u00e9ditorial en plus de contribuer \u00e0 la production d\u2019articles pour l\u2019ensemble des magazines. Michel Beaunoyer is the Senior Editor. He oversees the editorial department and also contributes to article production for all the magazines.\",\"sameAs\":[\"https:\/\/autosphere.ca\"],\"url\":\"https:\/\/autosphere.ca\/fr\/author\/michelbeaunoyer\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Capter les acheteurs en ligne - Autosphere","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/autosphere.ca\/fr\/mecanique\/2022\/01\/28\/capter-les-acheteurs-en-ligne\/","og_locale":"fr_FR","og_type":"article","og_title":"Capter les acheteurs en ligne","og_description":"Un webinaire pr\u00e9sent\u00e9 le 27 janvier par l\u2019AIA Canada permettait d\u2019\u00e9clairer plusieurs donn\u00e9es int\u00e9ressantes tir\u00e9es de son rapport sur la consommation en ligne de pi\u00e8ces automobiles. Pour l\u2019occasion Jean-Fran\u00e7ois Champagne, pr\u00e9sident de l\u2019AIA Canada, \u00e9tait accompagn\u00e9 de Rick Nadeau de la firme Quorus, \u00e0 l\u2019origine du rapport, et de l\u2019analyste James Channer de In Motion...","og_url":"https:\/\/autosphere.ca\/fr\/mecanique\/2022\/01\/28\/capter-les-acheteurs-en-ligne\/","og_site_name":"Autosphere","article_publisher":"https:\/\/www.facebook.com\/autosphere.ca","article_published_time":"2022-01-28T20:39:01+00:00","og_image":[{"width":758,"height":585,"url":"https:\/\/autosphere.ca\/wp-content\/uploads\/2022\/01\/Web_AIA-WP.png","type":"image\/png"}],"author":"Michel Beaunoyer","twitter_card":"summary_large_image","twitter_creator":"@autosphere_ca","twitter_site":"@autosphere_ca","twitter_misc":{"\u00c9crit par":"Michel Beaunoyer","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/autosphere.ca\/fr\/mecanique\/2022\/01\/28\/capter-les-acheteurs-en-ligne\/#article","isPartOf":{"@id":"https:\/\/autosphere.ca\/fr\/mecanique\/2022\/01\/28\/capter-les-acheteurs-en-ligne\/"},"author":{"name":"Michel Beaunoyer","@id":"https:\/\/autosphere.ca\/fr\/#\/schema\/person\/87fe5915939ed2a1ddda6f161fba645d"},"headline":"Capter les acheteurs en ligne","datePublished":"2022-01-28T20:39:01+00:00","mainEntityOfPage":{"@id":"https:\/\/autosphere.ca\/fr\/mecanique\/2022\/01\/28\/capter-les-acheteurs-en-ligne\/"},"wordCount":554,"commentCount":0,"publisher":{"@id":"https:\/\/autosphere.ca\/fr\/#organization"},"image":{"@id":"https:\/\/autosphere.ca\/fr\/mecanique\/2022\/01\/28\/capter-les-acheteurs-en-ligne\/#primaryimage"},"thumbnailUrl":"https:\/\/autosphere.ca\/wp-content\/uploads\/2022\/01\/Web_AIA-WP.png","keywords":["AIA Canada","\u00c9v\u00e8nement","Vente et marketing"],"articleSection":["\u00c9ditorial","M\u00e9canique"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/autosphere.ca\/fr\/mecanique\/2022\/01\/28\/capter-les-acheteurs-en-ligne\/#respond"]}],"copyrightYear":"2022","copyrightHolder":{"@id":"https:\/\/autosphere.ca\/#organization"}},{"@type":"WebPage","@id":"https:\/\/autosphere.ca\/fr\/mecanique\/2022\/01\/28\/capter-les-acheteurs-en-ligne\/","url":"https:\/\/autosphere.ca\/fr\/mecanique\/2022\/01\/28\/capter-les-acheteurs-en-ligne\/","name":"Capter les acheteurs en ligne - Autosphere","isPartOf":{"@id":"https:\/\/autosphere.ca\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/autosphere.ca\/fr\/mecanique\/2022\/01\/28\/capter-les-acheteurs-en-ligne\/#primaryimage"},"image":{"@id":"https:\/\/autosphere.ca\/fr\/mecanique\/2022\/01\/28\/capter-les-acheteurs-en-ligne\/#primaryimage"},"thumbnailUrl":"https:\/\/autosphere.ca\/wp-content\/uploads\/2022\/01\/Web_AIA-WP.png","datePublished":"2022-01-28T20:39:01+00:00","breadcrumb":{"@id":"https:\/\/autosphere.ca\/fr\/mecanique\/2022\/01\/28\/capter-les-acheteurs-en-ligne\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/autosphere.ca\/fr\/mecanique\/2022\/01\/28\/capter-les-acheteurs-en-ligne\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/autosphere.ca\/fr\/mecanique\/2022\/01\/28\/capter-les-acheteurs-en-ligne\/#primaryimage","url":"https:\/\/autosphere.ca\/wp-content\/uploads\/2022\/01\/Web_AIA-WP.png","contentUrl":"https:\/\/autosphere.ca\/wp-content\/uploads\/2022\/01\/Web_AIA-WP.png","width":758,"height":585},{"@type":"BreadcrumbList","@id":"https:\/\/autosphere.ca\/fr\/mecanique\/2022\/01\/28\/capter-les-acheteurs-en-ligne\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Autosphere","item":"https:\/\/autosphere.ca\/fr\/"},{"@type":"ListItem","position":2,"name":"M\u00e9canique","item":"https:\/\/autosphere.ca\/fr\/category\/mecanique\/"},{"@type":"ListItem","position":3,"name":"\u00c9ditorial","item":"https:\/\/autosphere.ca\/fr\/category\/mecanique\/mecanique-editorial\/"},{"@type":"ListItem","position":4,"name":"Capter les acheteurs en ligne"}]},{"@type":"WebSite","@id":"https:\/\/autosphere.ca\/fr\/#website","url":"https:\/\/autosphere.ca\/fr\/","name":"Autosphere","description":"Articles et nouvelles de l'industrie automobile","publisher":{"@id":"https:\/\/autosphere.ca\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/autosphere.ca\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/autosphere.ca\/fr\/#organization","name":"Autosphere","url":"https:\/\/autosphere.ca\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/autosphere.ca\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/autosphere.ca\/wp-content\/uploads\/2021\/06\/AutosphereLogo-SM.png","contentUrl":"https:\/\/autosphere.ca\/wp-content\/uploads\/2021\/06\/AutosphereLogo-SM.png","width":586,"height":586,"caption":"Autosphere"},"image":{"@id":"https:\/\/autosphere.ca\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/autosphere.ca","https:\/\/x.com\/autosphere_ca","https:\/\/www.linkedin.com\/company\/autosphere-en"]},{"@type":"Person","@id":"https:\/\/autosphere.ca\/fr\/#\/schema\/person\/87fe5915939ed2a1ddda6f161fba645d","name":"Michel Beaunoyer","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/07\/Michel-Beaunoyer-96x96.jpg","url":"https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/07\/Michel-Beaunoyer-96x96.jpg","contentUrl":"https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/07\/Michel-Beaunoyer-96x96.jpg","caption":"Michel Beaunoyer"},"description":"Michel Beaunoyer est R\u00e9dacteur en chef principal. Il supervise le d\u00e9partement \u00e9ditorial en plus de contribuer \u00e0 la production d\u2019articles pour l\u2019ensemble des magazines. Michel Beaunoyer is the Senior Editor. He oversees the editorial department and also contributes to article production for all the magazines.","sameAs":["https:\/\/autosphere.ca"],"url":"https:\/\/autosphere.ca\/fr\/author\/michelbeaunoyer\/"}]}},"_links":{"self":[{"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/posts\/354610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/comments?post=354610"}],"version-history":[{"count":0,"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/posts\/354610\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/media\/354614"}],"wp:attachment":[{"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/media?parent=354610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/categories?post=354610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/tags?post=354610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}