{"id":351526,"date":"2021-12-03T15:10:54","date_gmt":"2021-12-03T20:10:54","guid":{"rendered":"https:\/\/autosphere.ca\/?p=351526"},"modified":"2021-12-03T15:10:54","modified_gmt":"2021-12-03T20:10:54","slug":"le-groupe-84dix-acquiert-formule-ford","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/12\/03\/le-groupe-84dix-acquiert-formule-ford\/","title":{"rendered":"Le Groupe 84DIX acquiert Formule Ford"},"content":{"rendered":"

Jean-Fran\u00e7ois Frenette et Serge Bernier, tous les deux propri\u00e9taires de Mercedes-Benz, Hyundai et La Zone de Granby, ont fait r\u00e9cemment l\u2019acquisition de la concession Formule Ford dans la m\u00eame municipalit\u00e9.<\/strong><\/p>\n

Le groupe 84DIX est d\u00e9j\u00e0 bien \u00e9tabli dans le secteur automobile \u00e0 Granby puisqu\u2019il compte les concessions Hyundai Granby, Mercedes-Benz Granby et maintenant Formule Ford ainsi que la station-service Ultramar Ultra-des-Cantons et La Zone Auto et Uni-Pro Granby r\u00e9cemment fusionn\u00e9s avec le Garage Clermont.<\/p>\n

Les installations sont \u00e0 la fine pointe de la technologie et l\u2019\u00e9quipe 84DIX est constamment \u00e0 l\u2019aff\u00fbt des nouveaut\u00e9s de l\u2019industrie automobile. Ainsi, le groupe est aussi copropri\u00e9taire d\u2019une entreprise technologique, Marketing Auto, qui offre une solution du nom de BoomCRM. Cette plateforme est utilis\u00e9e par plusieurs concessionnaires au Qu\u00e9bec et permet une meilleure exp\u00e9rience client.<\/p>\n

En faisant cette acquisition 84DIX va profiter de l\u2019expertise d\u2019une \u00e9quipe associ\u00e9e au constructeur Ford depuis 1993. Les copropri\u00e9taires Serge Bernier et Jean-Fran\u00e7ois Frenette sont fiers de poursuivre l\u2019histoire de Formule Ford, fond\u00e9e par Guy Bissonnette. Les dirigeants, auxquels vient de se joindre Charles Poulin \u00e0 titre d\u2019actionnaire, sont tr\u00e8s optimistes face \u00e0 l\u2019ajout \u00e0 leur offre des produits am\u00e9ricains, d\u2019autant que Ford va leur permettre d\u2019embrasser le virage \u00e9lectrique des v\u00e9hicules.<\/p>\n

Ils dirigent une \u00e9quipe de plus de 150 employ\u00e9s et comptent plus de 15 ans d\u2019exp\u00e9rience. L\u2019entreprise est tr\u00e8s impliqu\u00e9e dans sa communaut\u00e9 et est commanditaire de plusieurs associations sportives et caritatives. De plus, la chanteuse de Granby,\u00a0Andr\u00e9anne A.\u00a0Malette, est porte-parole de Hyundai Granby depuis plus de deux ans.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Jean-Fran\u00e7ois Frenette et Serge Bernier, tous les deux propri\u00e9taires de Mercedes-Benz, Hyundai et La Zone de Granby, ont fait r\u00e9cemment l\u2019acquisition de la concession Formule Ford dans la m\u00eame municipalit\u00e9. Le groupe 84DIX est d\u00e9j\u00e0 bien \u00e9tabli dans le secteur automobile \u00e0 Granby puisqu\u2019il compte les concessions Hyundai Granby, Mercedes-Benz Granby et maintenant Formule Ford…<\/p>\n","protected":false},"author":41,"featured_media":351527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[646,818],"tags":[3832],"class_list":["post-351526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concessionnaires","category-concessionnaires-editorial","tag-gestion"],"acf":[],"yoast_head":"\nLe Groupe 84DIX acquiert Formule Ford - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/12\/03\/le-groupe-84dix-acquiert-formule-ford\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Groupe 84DIX acquiert Formule Ford\" \/>\n<meta property=\"og:description\" content=\"Jean-Fran\u00e7ois Frenette et Serge Bernier, tous les deux propri\u00e9taires de Mercedes-Benz, Hyundai et La Zone de Granby, ont fait r\u00e9cemment l\u2019acquisition de la concession Formule Ford dans la m\u00eame municipalit\u00e9. Le groupe 84DIX est d\u00e9j\u00e0 bien \u00e9tabli dans le secteur automobile \u00e0 Granby puisqu\u2019il compte les concessions Hyundai Granby, Mercedes-Benz Granby et maintenant Formule Ford...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/12\/03\/le-groupe-84dix-acquiert-formule-ford\/\" \/>\n<meta property=\"og:site_name\" content=\"Autosphere\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/autosphere.ca\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-03T20:10:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/autosphere.ca\/wp-content\/uploads\/2021\/12\/Formule-Ford-WP.png\" \/>\n\t<meta property=\"og:image:width\" content=\"758\" \/>\n\t<meta property=\"og:image:height\" content=\"585\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michel Beaunoyer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@autosphere_ca\" \/>\n<meta name=\"twitter:site\" content=\"@autosphere_ca\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michel Beaunoyer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/12\/03\/le-groupe-84dix-acquiert-formule-ford\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/12\/03\/le-groupe-84dix-acquiert-formule-ford\/\"},\"author\":{\"name\":\"Michel Beaunoyer\",\"@id\":\"https:\/\/autosphere.ca\/fr\/#\/schema\/person\/87fe5915939ed2a1ddda6f161fba645d\"},\"headline\":\"Le Groupe 84DIX acquiert Formule Ford\",\"datePublished\":\"2021-12-03T20:10:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/12\/03\/le-groupe-84dix-acquiert-formule-ford\/\"},\"wordCount\":291,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/autosphere.ca\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/12\/03\/le-groupe-84dix-acquiert-formule-ford\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/autosphere.ca\/wp-content\/uploads\/2021\/12\/Formule-Ford-WP.png\",\"keywords\":[\"Gestion\"],\"articleSection\":[\"Concessionnaires\",\"\u00c9ditorial\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/12\/03\/le-groupe-84dix-acquiert-formule-ford\/#respond\"]}],\"copyrightYear\":\"2021\",\"copyrightHolder\":{\"@id\":\"https:\/\/autosphere.ca\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/12\/03\/le-groupe-84dix-acquiert-formule-ford\/\",\"url\":\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/12\/03\/le-groupe-84dix-acquiert-formule-ford\/\",\"name\":\"Le Groupe 84DIX acquiert Formule Ford - 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